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“Foodplus · 2020 catering prepackaged food ecological conference” registration opening

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Background of the conference

In recent years, the boundary between catering and prepackaged food has become increasingly blurred. In the process of business development, more and more catering brands choose the form of prepackaged food for business extension, thus breaking the limitations of time and space. Food consumer goods are also drawing inspiration from catering to explore fast digestion of food and beverage, so as to upgrade and innovate the taste of products. In addition, some cutting-edge consumer products and catering brands combine to complement each other.

According to the data released by the National Bureau of statistics, in May 2020, the catering income was 303.3 billion yuan, a year-on-year decrease of 18.9%, and the decline rate was 12.2 percentage points lower than that of the previous month; the catering income above the quota was 64.5 billion yuan, with a year-on-year decrease of 15.4%. From January to may, the catering revenue was 1134.6 billion yuan, a year-on-year decrease of 36.5%; the catering revenue above the quota was 243.4 billion yuan, a year-on-year decrease of 33.9%.

Growth chart of catering revenue in the first half of 2020

Data from the National Bureau of statistics, food plus mapping

During the epidemic period, the performance of catering stores declined significantly, and the catering industry with relatively weak anti risk ability was impacted. The epidemic situation forced changes in consumption patterns and service scenarios between catering stores and customers. Some catering enterprises developed brand ingredients, condiments, and specialty dishes into standardized prepackaged food for retail. They expanded their business with the help of other channels, and opened the road of integration of catering brands and prepackaged food.

On the other hand, during the epidemic period, convenient food such as vermicelli / rice noodles / snail powder, instant hot-pot/" 22375 rel="nofollow" target="_self">hot pot and instant food, together with pasta and dumplings / wonton, ranked the top six in the sales data of the sub categories, and the sales volume increased significantly. According to cbndata’s insight report on the trend of online instant food industry, the consumption scale of Taoxi instant food industry in 2019 will increase by 106% compared with that in 2017. Convenient food is expected to become a new growth engine of the food industry. The epidemic has accelerated this growth trend and highlighted this growth trend, with considerable space for increment.

Consumption scale chart of Taoxi instant food industry

Data from cbndata “online convenience instant food industry trend insight report”, food plus mapping

According to the public information of DoNews, the number of new consumer brand food and catering brand financing brands accounted for 33% and 32% respectively in the first half of 2020, accounting for 65% of the whole new consumer brand.

Proportion of financing time of new consumer brands in the first half of 2020

Data from DoNews, compiled according to public information, food plus mapping

Compared with the first half of 2019, the number of catering brand financing decreased significantly, and the number of food brand financing increased by 57% year on year. Under the influence of the epidemic situation, consumer food dominated by standardization is more favored by capital. With this product attribute, prepackaged food enables catering brands to realize the second growth curve of catering brands; in terms of taste upgrading and innovation of consumer food products, catering products can also borrow the east wind of catering products, and the combination of supply chain optimization and new retail can achieve a closed-loop growth.

Financing of new consumer brands in 2020 compared with the first half of 2019

Data from DoNews, compiled according to public information, food plus mapping

2020 is destined to be an extraordinary year. The epidemic situation has changed the concept and mode of public catering service consumption and accelerated the multi-channel consumption reform of the catering industry. This new consumption expansion will also affect the consumption habits after the epidemic, and further promote the improvement of catering and retailing. How to reconstruct the “people goods market” of the catering brand and cut into the prepackaged food to become the first brand of catering industry 2. Growth curve? How can food consumer goods achieve closed-loop growth by catering industry and supply chain empowerment? Food plus decided to hold a catering prepackaged food ecological conference in conjunction with the industry.


Highlights of the conference


Sharing guests

We will gather top catering, food and supply chain enterprises, the most potential brand of new forces, and high-quality investment institutions in the field of big consumption, such as Xibei, new hope Liuhe, Shuhai supply chain, maixing investment, Huiji food, Sunday, eico, etc., to realize the collision of views and build a communication platform. More guests will be announced in succession


The first collision and fusion of catering and food

The most comprehensive and in-depth discussion on food pre packaging and food catering.


Gathering industry professionals

From the raw material end, production end, supply chain end, channel end, marketing end, technical service end, etc., the catering & food industry chain professionals gather here.


Industry dry goods and venture capital hot spot

Frontier industry trends and thinking, practical experience, practical operation methodology, investment and financing logic, help catering and food industry integration, upstream and downstream supply chain docking, venture capital institutions exchange and other channels, multi-path communication, cooperation and development exploration.


The first map of catering prepackaged food industry

The research results of foodplus on catering prepackaged food industry ecology will be launched at the meeting.


Resource docking and new product link

New opportunities for cooperation may arise from on-site experience of new fashion products and communication with industry people.


Meeting agenda and ticket booking

For more ticket discounts, brand cooperation, product sponsorship and media cooperation, please contact foodplus official Xiaoqi (foodplus007)

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