China Food

Mr. Dong zongtao: How did he adapt to the change and upgrading transformation after 20 years of fast food business?

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“I was born and raised in Chengdu. Chengdu is the land of adults and the capital of self-development! ” Dong zongtao, chairman of Chengdu rongyipin Commercial Service Co., Ltd. and Chengdu Yipin Tongchuang Trading Co., Ltd. (hereinafter referred to as “rongyipin”), said this after creating an annual output value of 200 million yuan in 2019. Adhering to the snack business for 20 years, Dong zongtao adheres to the principles of gratitude, heart and altruism, upgrading and transforming in response to changes.

Dong zongtao, chairman of Chengdu rongyipin Business Service Co., Ltd. / Chengdu Yipin Tongchuang Trading Co., Ltd
always be grateful and comply with market changes 01
In 1999, Dong zongtao started his own business in the leisure food industry. He said modestly: “at that time, there was no clear goal for the industry choice, but chose an industry that was relatively easy to enter. In the early stage, the main agent is fried products such as red mud and peanuts

With the company’s operation gradually on the right track, in order to increase the brand exposure from a single category to a comprehensive category, and at the same time realize the integration with the current environment and situation, Dong zongtao began to contact other categories of products, such as nuts picking, red forest and Wangwang of pastry, puffed Miss Dong, siqixiang of meat, Li Xiang of candy, etc. “Now the main products include canned Chinese yellow peach, Bayi, little prince, Taiwan rice cake, Wangwang, Guangming, nut picking, ADiZai and so on,” he said

Today, rongyipin is well-known in the industry. Dong zongtao said: “to improve product sales is to insist on continuous new products, explosive products and activities.” In his opinion, when choosing new products, we should pay close attention to two aspects: one is whether the quality and positioning of the products meet the current needs of the company.

Second, whether the enterprise culture and future planning of the manufacturer meet the needs of the company in the future.

At the same time, Dong zongtao used the information and information of “heaven, earth and man” three networks in one, adopted the methods of resource integration, professional segmentation, brand operation, marketing service and new retail to grasp the popular trend of products. Dong zongtao believes that the success of “heaven, earth and man” benefits from the help of friends.
He said: “people should always be grateful. In the industry, there are many good colleagues! I don’t have any obvious advantages. I can only say that there are many friends in the industry. They are all my noble people. No matter whether my company and I are in good or bad times, these friends are willing to sincerely help. These good friends are the most precious treasure in my life
Learn to operate with heart and act as agent
02
In the dealer industry, most of them start their business, operate and develop from the family mode Family entrepreneurship can start and develop rapidly, but it also determines that it is difficult for enterprises to become bigger, stronger and more specialized. “2013 is the first year for the new company to move and set sail,” Dong said. After careful research, I have introduced corporatized operation because I want to get rid of and break the bottleneck of family style fundamentally, and can guarantee the continuous optimization, reform and development of the enterprise through the mechanism of corporate operation! “
Under the leadership of Dong zongtao, the company operation system analyzes and checks the financial, business and personnel levels of an enterprise from the aspects of human, financial, material, responsibility, power and profit to production, supply and sales, so as to make the enterprise’s operation and management more standardized and efficient. In addition, the internal business school’s training system enables the company’s culture to be embedded into everyone’s thoughts and behaviors.
Basically speaking, the corporatization operation is to make the enterprise and everyone in the enterprise realize the thinking upgrading from individual thinking to enterprise thinking, and the ability upgrading from Amateur business player to professional business player. He analyzed that “only in this way can we adapt to the development of modern enterprises and the long-term development of enterprises. Today, in this process, we still need to constantly learn, optimize and adjust. ”
At the same time, Dong zongtao is also working hard to develop sales channels and achieve upgrading. “The sales channels are divided into chain brands, wholesale markets, community group buying, big customers, Tetong, Ka / KB and other offline channels,” he said. Alibaba wholesale, e-commerce platform retail, online membership card system, new media, online celebrity live broadcast, group purchase platform and other online channels. ” Dong zongtao summed up his own way to maintain sales channels and deal with terminal service relationship. “Today’s terminal services need to have the awareness of the whole store output: we can’t maintain and service the terminal with the single dimension of commodities as before. We should think more about how to serve the terminal in the multidimensional aspects of marketing, planning, warehouse allocation, channel, etc., and consolidate the terminal.”
Dong zongtao stressed that as a dealer, we must be attentive. Whether it is a product, manufacturer or customer, it is very important to fit and identify with each other! Careful management and the same frequency of both sides can ensure the quality of cooperation, which is conducive to the achievement of goals and the realization of win-win cooperation.
9 always keep in mind the principle of altruism, transform and upgrade in changes 03
Dong zongtao pursues the business philosophy of gratitude, heart and altruism. He shared a story: “when acting as the agent of Haoshi pocket bread, the company is sure to make a profit and has prepared a special fund of 500000 in advance. But when I started the project, I thought about the company’s team and culture, and decided to use gratitude and altruism to be the agent of this product more attentively. After discussion, the company adopted the single product crowdfunding model, let the team invest money, and then operate the operation and sales of this product through the company’s brand and platform, so that the team can share the harvest and income together! With the money invested, the employee agent will be more attentive and the working condition will be better. Undoubtedly, this project is unprecedented success
Dong zongtao was deeply impressed by the difficulties brought about by this year’s epidemic. In order to reduce the impact of the epidemic on the company, Dong zongtao immediately took measures:
1. Quick response and action: respond to the policies of the state and the government, actively carry out the examination and approval of work resumption procedures and the reserve of protective materials;
2. Team stability maintenance: issue red head documents to convey the company’s determination to fight epidemic and epidemic prevention and concern for the personal safety and health of the whole staff, and actively convey the company’s and employees’ attitude of uniting to fight the epidemic together;
3. Fund planning: do a good job in 100 days of fund safety reserve and planning, safety fund reservoir, employee salary and social security, supplier’s loan, purchase of protective materials, community donation, etc.
“Through the above measures, we have not only safeguarded and guaranteed the interests of employees, but also ensured the supply of goods. At the same time, we have done our best to donate with love, reflecting the social responsibility and responsibility of an enterprise and a business owner, and practicing the principle of altruism.”
With the refinement of product sales, the branding of products and the diversification of consumption needs, the leisure food dealer industry is facing transformation and upgrading. Dong zongtao is full of confidence and has formulated a three-step policy
♦ 更聚焦:把所有的资源聚焦在自己最安全和最擅长的领域和项目上来;
♦ 更灵活:把一些适合的好的资源进行细分和整合,未来做企业一定要有合作的思想和格局;
更专业:把人、货、场、仓打造和经营到极致,树立自己的品牌画像和优势。
For the future, rongyipin will keep its strategy in the main business, keep the role of brand operation service provider, and firmly determine the solution, so as to retain the old customers, continue to develop new customers, take profit as the center, market as the guidance, take the customer as the thinking to create more value, and continue to realize transformation and upgrading in compliance with changes. Dong zongtao said: “I will always be in this city, contributing to the industry and all the people who have believed in me and helped me to give back to everyone, the industry and the city! Thank you
September 5-7, 2020 total solar eclipse exhibition will be launched
China’s top 100 candy and snack sellers in 2020
上届回顾

The following is the list of top 100 Chinese candy and snack gold sellers in 2019

Serial number region Company name
One Zhejiang Hangzhou Boheng Food Co., Ltd
Two Jiangsu Wuxi Huishang jupin marketing planning Co., Ltd
Three Xinjiang Urumqi jinyibo Trading Co., Ltd
Four Inner Mongolia Baotou Jinbaili Trading Co., Ltd
Five Zhejiang Wenzhou Maidian Food Trade Co., Ltd
Six Zhejiang Taizhou Kaili Food Co., Ltd
Seven Guangxi Guangxi Nanning maichao Trading Co., Ltd
Eight Zhejiang Ningbo Lianfa Trading Co., Ltd
Nine Hunan Changsha Baixin snacks
Ten Henan Suixian Hengsheng Food Sales Co., Ltd
Eleven Jiangsu Wuxi daomeitian Food Co., Ltd
Twelve Zhejiang Ningbo Xianglu Trading Co., Ltd
Thirteen Shanghai Shanghai Chunlian Trading Co., Ltd
Fourteen Jiangsu Nanjing shiboyuan Food Technology Co., Ltd
Fifteen Guangdong Guangzhou xinjian’er Food Co., Ltd
Sixteen Tianjin Tianjin Lecheng Xinfeng Trading Co., Ltd
Seventeen Hebei Cangzhou Hongyun Huaao Food Co., Ltd
Eighteen Jiangxi Nanchang Hanbang Longxiang Food Co., Ltd
Nineteen Shandong Dongying Bosheng Trading Co., Ltd
Twenty Fujian Fujian Sanming Blue Moon Trading Co., Ltd
Twenty-one Beijing Beijing jingzhenghang Trading Co., Ltd
Twenty-two Zhejiang Wenzhou Lexiang Food Co., Ltd
Twenty-three Shanghai Shanghai Fuchen Food Co., Ltd
Twenty-four Yunnan Kunming duole Food Co., Ltd
Twenty-five Beijing Beijing guanglixin Trading Co., Ltd
Twenty-six Shaanxi Xi’an Dianlong food company
Twenty-seven Hubei Wuhan Zongheng Xuanyuan Food Co., Ltd
Twenty-eight Hebei Baoding Dingmi Trading Co., Ltd
Twenty-nine Hebei Xingtai qinghang Trading Co., Ltd
Thirty Hebei Hengshui Juxian Food Trade Co., Ltd
Thirty-one Jiangsu Nanjing Opel Food Co., Ltd
Thirty-two Shanghai Shanghai Shuo Yan Trading Co., Ltd
Thirty-three Shaanxi Ha Ya Food Co., Ltd
Thirty-four Jiangsu Nanjing daomeitian Trade Co., Ltd
Thirty-five Henan Henan Tianfeng Trading Co., Ltd
Thirty-six Jiangsu Nanjing rongmeida Food Co., Ltd
Thirty-seven Hebei Shijiazhuang Laofu sugar trade Co., Ltd
Thirty-eight Guangdong Foshan Mi Shi Le Trade Co., Ltd
Thirty-nine Jilin Changchun Mingkang candy food company
Forty Zhejiang Hangzhou ally Brand Management Co., Ltd
Forty-one Jiangsu Yixing Baichun non staple food company
Forty-two Shanxi Shanxi Rizhao Jinyuan Trade Co., Ltd
Forty-three Jiangxi Yingtan Guijia Brothers Trading Co., Ltd
Forty-four Sichuan Chengdu rongyipin Commercial Service Co., Ltd
Forty-five Guangdong Zhongshan runqi Food Trade Co., Ltd
Forty-six Hebei Langfang Bingchen Trading Co., Ltd
Forty-seven Tianjin Tianjin yidingsheng Food Trade Co., Ltd
Forty-eight Jiangxi Nanchang Qiangde Trade Co., Ltd
Forty-nine Beijing Beijing Anye Senmiao Trading Co., Ltd
Fifty Zhejiang Ningbo Lulin market Fangfang food company
Fifty-one Heilongjiang Harbin Jiamao Yuanxiang Trading Co., Ltd
Fifty-two Jiangxi Nanchang Yinzhen leisure Food Co., Ltd
Fifty-three Jiangsu Wuxi Yicheng Yiwei Fruit Co., Ltd
Fifty-four Jiangsu Wuxi Weijia Trade Co., Ltd
Fifty-five Jiangsu Nanjing Huzi Food Co., Ltd
Fifty-six Guangdong Guangzhou Longlu Trading Co., Ltd
Fifty-seven Guangdong Dongguan Yiwang Trading Co., Ltd
Fifty-eight Henan Zhengzhou nianniannianhong Food Co., Ltd
Fifty-nine Shanghai Shanghai Chuxi Trade Co., Ltd
Sixty Jiangsu Yangzhou Xiaoshi Food Co., Ltd
Sixty-one Anhui Hefei Aiwei Trade Co., Ltd
Sixty-two Zhejiang Zhejiang Yiwu guangfuhai candy Co., Ltd
Sixty-three Henan Zhengzhou Wancheng Food Co., Ltd
Sixty-four Zhejiang Hangzhou Golden Apple Food Co., Ltd
Sixty-five Hunan Hunan Changsha Yingfeng Trading Co., Ltd
Sixty-six Jiangsu Changzhou kaihong leisure food
Sixty-seven Fujian Jinjiang Luoshan Guangyang Food Trade Co., Ltd
Sixty-eight Jiangsu Suzhou Jinmen suxiangguo Trading Co., Ltd
Sixty-nine Guangdong Shenzhen shenhongguo Trading Co., Ltd
Seventy Shanghai Shanghai YanHan Industrial Co., Ltd
Seventy-one Hubei Wuhan Fulilai Food Co., Ltd
Seventy-two Guangxi Nanning Shuangfu Food Co., Ltd
Seventy-three Hunan Changsha Huasheng supply chain Co., Ltd
Seventy-four Hubei Wuhan Lushi Guoxiong Food Co., Ltd
Seventy-five Fujian Quanzhou Yida Trading Co., Ltd
Seventy-six Jiangsu Nanjing huixiangyuan Food Co., Ltd
Seventy-seven Jiangsu Nanjing Shifang Food Co., Ltd
Seventy-eight Shandong Hongyixing (Shandong) Brand Operation Management Co., Ltd
Seventy-nine Guizhou Guizhou Bangjie industry and Trade Co., Ltd
Eighty Fujian Zhangzhou Fuduo industry and Trade Co., Ltd
Eighty-one Hebei Shijiazhuang Ronghe Trade Co., Ltd
Eighty-two Guangdong Foshan Nanhai Yiyi Trade Co., Ltd
Eighty-three Shaanxi Shaanxi Zhangfeng Trading Co., Ltd
Eighty-four Shanxi Taiyuan Tanghai Trade Co., Ltd
Eighty-five Anhui Anhui Shuangfu Food Co., Ltd
Eighty-six Jiangsu Wuxi xixusheng Trading Co., Ltd
Eighty-seven Shandong Tengzhou Hongrun Trading Co., Ltd
Eighty-eight Guangdong Zhongshan Shengzhou Trade Co., Ltd
Eighty-nine Anhui Hefei Kangxi Food Trade Co., Ltd
Ninety Yunnan Kunming Baijiali Food Co., Ltd
Ninety-one Liaoning Shenyang Shuangsheng Trading Co., Ltd
Ninety-two Hubei Wuhan Qiqi Commercial Marketing Co., Ltd
Ninety-three Henan Henan Hesheng Trade Co., Ltd
Ninety-four Guangdong Guangzhou Liangji Trade Food Co., Ltd
Ninety-five Tianjin Tianjin baishihui Trading Co., Ltd
Ninety-six Liaoning Dalian huameiya Trade Development Co., Ltd
Ninety-seven Yunnan Kunming chenfan (jupinyou) Trading Co., Ltd
Ninety-eight Hunan Changsha Yuewang food
Ninety-nine Jiangxi Pingxiang Anyuan Wangda Trading Co., Ltd
One hundred Henan Anyang xingduo Food Co., Ltd
Source: original copy of snack express needs authorization
Editor in chief: Li Jun
Author: Guo Jia; Editor: Liu Yuting



Past review





Preview of whole food 2020
Time: September 5-7, 2020
Venue: Ningbo International Convention and Exhibition Center (181 Exhibition Road, Yinzhou District, Ningbo City, Zhejiang Province)
Exhibition hall: hall 1, 2, 3, 4, 5, 6, 7 and 8
Estimated exhibition scale: 79000 square meters, about 890 exhibitors
Estimated audience: 89000
Exhibit type: candy, snack, cake, imported food
Contact: 15810224093 Li Jun
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On the right corner of the circle to share energy!

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