China Food

With the rise of “her economy”, how can the beautiful “she food” innovate?


In recent years, with the popularity of TV dramas, the food market “her economy” is also rising. According to the latest China report released by innova market insights, with the development of “she economy”, there are more and more “she foods” for female consumers.

In order to stand out in this trend, major food companies need to understand the dual pursuit of female consumers for physical and mental benefits. Under the trend of “she food”, how to meet the physical and mental needs of female consumers has become the top priority.

Eat beautiful, satisfy the love of beauty

Women’s pursuit of beauty never stops, and extends to the field of food. More and more female consumers hope to “eat beautiful” through food. According to innova’s consumer survey, nearly half of Chinese female consumers say they will buy food and beverage products that help improve their skin. Beauty concepts such as anti wrinkle, anti sugar and anti-oxidation are more and more related to food innovation, and are extended to dairy products, candy, soft drinks and other categories, making the concept of “eating beautiful” more and more snacks and daily.

At the same time, Chinese women also pay attention to the care of their health, and health topics such as protein, weight management and low sugar have been paid more and more attention. Especially in the post epidemic era, its rich nutritional value can better meet the growing needs of consumers for health

Skint ē collagen gas tea making

02 enjoy eating, relieve the pressure of life
As Chinese women take on more and more roles in their daily life, their pressure is also increasing. 70% of Chinese women feel stressed at least once a week, and they try to prevent and alleviate the pressure. One third of the snacks are different from the fast food in China.

Snacks tailored for various needs in busy life can help female consumers to relieve the pressure brought by the pace of life. For example, a bag of mixed nuts can be used as a nutritious breakfast in the morning rush hour when every minute counts, or as a sweet afternoon tea to decompress on busy working days, so that consumers can find a moment of leisure to relieve pressure and relax in their heavy life.
03 take a picture before eating, pass on the life attitude

Women like to show the wonderful side of their lives on social media. 41% of Chinese women take and upload photos of food and drink at least once a week. “Take a picture before eating” becomes a great gift for food. Female consumers are particularly fond of fashionable, limited and personalized food, because these products can help them show their exquisite life attitude and unique self label, and create a distinctive social card.

“To win the favor of female consumers, the key is to meet their physical and mental dual needs. It not only has rich nutrition, but also reflects the sunny and healthy lifestyle of California, which can add inspiration and value to her food innovation.

Past review

Preview of whole food 2020

Time: September 5-7, 2020

Venue: Ningbo International Convention and Exhibition Center (181 Exhibition Road, Yinzhou District, Ningbo City, Zhejiang Province)

Exhibition hall: hall 1, 2, 3, 4, 5, 6, 7 and 8

Estimated exhibition scale: 79000 square meters, about 890 exhibitors

Estimated audience: 89000

Exhibit type: candy, snack, cake, imported food

Contact: 15810224093 Li Jun


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