Wang Jingfeng: 30 years of ingenuity, how does Ningbo's big dealers develop their "golden eyes"

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Life is not a lack of beauty, but a lack of eyes to find beauty, so is leisure food. There is no lack of products in the market, but a lack of dealers to find popular products. Wang Jingfeng, general manager of Ningbo Lianfa food trading company (hereinafter referred to as “Ningbo Lianfa commerce”) is a distributor who is good at discovering popular products. In the leisure food industry for 30 years, how did he maintain his original intention and become a famous distributor in Ningbo?

Wang Jingfeng, general manager of Ningbo Lianfa food trading company

1
find the market prospect and comply with the trend of snack diversification

Wang Jingfeng started his career as a speculator. He joked, “the weather is hot, and it’s not easy to do the speculation business. So we switched to the leisure food industry.” Although it was a joke, Wang Jingfeng conducted a lot of market research behind his career change. He said: “at that time, snacks were mainly sugar and fruit. With the change of consumption concept, the trend of diversification of snacks became more and more obvious. The research shows that the leisure food industry has a great market prospect.”

After his career change, Wang Jingfeng’s first product was Hangzhou Oumi. Slowly, he fell in love with the leisure food industry. Interest is the best teacher. Under the guidance of interest, Wang Jingfeng has successfully represented Qianye, jimanbede, little prince, lujiaoxiang, Mo Xiaoxian, Laoli, Dusheng, and a-pojia, creating an output value of about 100 million yuan.

Leisure food industry is rich in products, how to choose their own? Wang Jingfeng summed up his own experience, he said: “there is no lack of products in the current market, what is lacking is only the network red products with new traffic.

We choose our products carefully and carefully. First, we choose famous brands, which are easy to ensure the quality and safety of our products. Secondly, we should choose interesting and delicious products to stimulate consumers’ purchasing desire and ensure the continuous purchasing power of products. “

2
keep up with the trend and catch the popular products

With the improvement of people’s living standards, the changing speed of leisure food is also accelerating. How to grasp the popular trend of products has become a problem for many dealers. Wang Jingfeng introduced his experience. He said: “first of all, dealers should build their own popularity, so that they can win the trust of manufacturers and get the first time notice from manufacturers when they release new products. Secondly, they should participate in various exhibitions, such as the 2020 whole food exhibition held in Ningbo from September 5 to 7. It is necessary to understand the industry trend.”

Grasp the trend of popular products, but also inseparable from the dealer’s decision-making. In 2016, Wang Jingfeng had just come into contact with the pastry market when he met the newly listed Qianye toast. But seeing the price, Wang Jingfeng again had doubts. This new product is twice as much as ordinary toast. What magic is it? Wang Jingfeng said: “when I took a bite, I acted decisively. The taste of Qianye toast is totally different. Good products are not afraid of expensive Facts have proved that Wang Jingfeng’s decision is correct. After Qianye’s toast was sold, he received repeat customers on the same day. The sales volume of 2000-3000 cartons could be reached in one day, which greatly enhanced the market awareness of Ningbo Lianfa trade.

Of course, there are surprises and tribulations. After 30 years of working, Wang Jingfeng has inevitably encountered the problems of market transformation and low product sales. In the face of difficulties, he always maintains the spirit of craftsmanship. He said: “if we encounter difficulties, we should try to solve them. For example, if the sales volume of our products is low, we will do special price treatment in our own channels, and at the same time, we will implement buy give activities. Of course, as a dealer, we should learn to negotiate with manufacturers and solve problems together. ” With his own wisdom and experience, Wang Jingfeng has won the trust of manufacturers and the recognition of consumers.

3
coordinate upstream and downstream, return to physical stores

How to coordinate the relationship between upstream and downstream is one of the important standards to test the ability of dealers. Wang Jingfeng said: “it is the responsibility of dealers to let manufacturers rest assured and let customers make money.” In order to better coordinate the relationship between upstream and downstream, Wang Jingfeng implemented the service of direct delivery to the store in Ningbo Lianfa commerce and trade. He analyzed and said: “direct service to the terminal is our strong point. We will help to display, promote sales, etc., and improve the sales volume of our products.”

In order to help the terminal improve product sales, Wang Jingfeng specially summarized his own experience:

Hold member day activities

“Our main products include jimambede and Qianye for pastry, Laoli and Dusheng for meat products, grandma’s house for potato chips, and xiaobenniu for snacks. These products will be displayed in advance during the membership day,” he said

Hold out of store tasting activities regularly

Hold buy and give activities

In today’s society, with the increasingly developed network, live delivery has gradually become an indispensable sales mode in the market. Under the leadership of Wang Jingfeng, Ningbo Lianfa commerce and trade has created a brilliant record of e-commerce sales of about 100 million yuan. However, Wang Jingfeng said: “there are many snack shops in Ningbo, and the category of network products is relatively single, and eventually it will return to the physical stores.” In the face of the ever-changing leisure food market, Wang Jingfeng said: “in the future, we will continue to support physical stores, integrate online and offline sales channels, and bring benefits to physical stores.”

As the host of Ningbo, Wang Jingfeng said that he would welcome manufacturers from all over the country with the most full spirit, find better products and work together for a better leisure food market!

September 5-7, 2020 total solar eclipse exhibition will be launched

Top 100 high end cake dealers in China in 2020

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The following is the list of top 100 high-end cake dealers in China in 2019

Serial number	region	corporate name
One	Sichuan	Chengdu Meishi Meike food trade
Two	Shandong	Dezhou Dongjing Food Co., Ltd
Three	Jiangxi	Ganzhou Mingtai Food Co., Ltd
Four	Guangxi	Guangxi maichao Trading Co., Ltd
Five	Zhejiang	Hangzhou Boheng Food Co., Ltd
Six	Anhui	Hefei Aiwei Trade Co., Ltd
Seven	Hunan	Hunan Changsha Yingfeng Food Trade Co., Ltd
Eight	Zhejiang	Huzhou gaojianfeng food trade
Nine	Jiangxi	Ji’an Qingyuan Fuhong Trading Co., Ltd
Ten	Guangdong	Jieyang Rongbin trade firm
Eleven	Fujian	Jinjiang caicaicaiji food company
Twelve	Jiangxi	Nanchang Hanbang Longxiang Food Co., Ltd
Thirteen	Jiangsu	Nanjing shiboyuan Food Technology Co., Ltd
Fourteen	Zhejiang	Ningbo Lianfa business
Fifteen	Zhejiang	Ningbo Fangfang food company
Sixteen	Fujian	Sanming Blue Moon Trading Co., Ltd
Seventeen	Guangdong	Shantou Pengyun food trade firm
Eighteen	Jiangsu	Wuxi duogou food company
Nineteen	Hunan	Changsha Baixin snacks
Twenty	Guangdong	Zhongshan runqi Food Trade Co., Ltd
Twenty-one	Anhui	Anhui Sulong industry and Trade Co., Ltd
Twenty-two	Shandong	Dongying Hongming Food Co., Ltd
Twenty-three	Jiangxi	Duchang Liangxing trading firm
Twenty-four	Guangdong	Foshan Mi Shi Le Trade Co., Ltd
Twenty-five	Guangdong	Guangzhou xinjian’er Food Co., Ltd
Twenty-six	Zhejiang	Hangzhou Golden Apple Food Co., Ltd
Twenty-seven	Jiangsu	Jiangsu Changzhou Houyu leisure food company
Twenty-eight	Gansu	Lanzhou Xionghui jinhexiang food trade
Twenty-nine	Guangdong	Meizhou Chenxu Food Trade Co., Ltd
Thirty	Jiangxi	Nanchang Qiangde Trade Co., Ltd
Thirty-one	Jiangxi	Nanchang Yinzhen Food Co., Ltd
Thirty-two	Jiangsu	Nanjing Opel Food Co., Ltd
Thirty-three	Shandong	Shandong Dongying Bosheng Trading Co., Ltd
Thirty-four	Guangdong	Shantou Libin Food Co., Ltd
Thirty-five	Shanghai	Shanghai haozhang Trading Co., Ltd
Thirty-six	Tianjin	Tianjin Lecheng Xinfeng Trading Co., Ltd
Thirty-seven	Tianjin	Tianjin yidingsheng Food Trade Co., Ltd
Thirty-eight	Hubei	Wuhan Shanlang Trading Co., Ltd
Thirty-nine	Shaanxi	Xi’an duodayu Trading Co., Ltd
Forty	Henan	Anyang xingduo Food Co., Ltd
Forty-one	Sichuan	Chengdu Yipin Tongchuang Trading Co., Ltd
Forty-two	Hunan	Hunan Jifeng Food Co., Ltd
Forty-three	Fujian	Xiamen Walson Trading Co., Ltd
Forty-four	Guizhou	Guizhou Bangjie industry and Trade Co., Ltd
Forty-five	Jiangsu	Suzhou aqigo snack restaurant trade Co., Ltd
Forty-six	Jiangsu	Suzhou Jinmen suxiangguo Trading Co., Ltd
Forty-seven	Zhejiang	Taizhou Kaili Food Trade Co., Ltd
Forty-eight	Tianjin	Tianjin Zhuoer Trading Co., Ltd
Forty-nine	Jiangsu	Nanjing Pan’er leisure food wholesale trading company
Fifty	Henan	Zhengzhou love snack house business management Co., Ltd
Fifty-one	Henan	Zhengzhou Yuyan Food Co., Ltd
Fifty-two	Beijing	Beijing jingzhenghang Trading Co., Ltd
Fifty-three	Hebei	Shijiazhuang Xinfadi Trade Co., Ltd
Fifty-four	Shanxi	Taiyuan Tanghai Trade Co., Ltd
Fifty-five	Shanghai	Shanghai Chunlian Trading Co., Ltd
Fifty-six	Guangdong	Shenzhen shenhongguo Trading Co., Ltd
Fifty-seven	Hubei	Wuhan Guoxiong cake company
Fifty-eight	Shandong	Heze Wangge Food Sales Co., Ltd
Fifty-nine	Jiangsu	Nanjing Shifang food sales center
Sixty	Fujian	Zhangzhou Yihe Fengxi Trade Co., Ltd
Sixty-one	Xinjiang	Urumqi jinyibo Trading Co., Ltd
Sixty-two	Anhui	Anhui Shuangfu Food Co., Ltd
Sixty-three	Beijing	Beijing Anye Senmiao Trading Co., Ltd
Sixty-four	Hebei	Cangzhou Hongyun Huaao Food Co., Ltd
Sixty-five	Guangdong	Dongguan Hongguan Food Trade Co., Ltd
Sixty-six	Guangdong	Guangzhou Liangji Food Trade Co., Ltd
Sixty-seven	Yunnan	Kunming SHANGZHENG village Trade Co., Ltd
Sixty-eight	Shanghai	Shanghai Shuo Yan Trading Co., Ltd
Sixty-nine	Tianjin	Tianjin mingpinhui Trading Co., Ltd
Seventy	Guizhou	Bijie hongshengda Food Trade Co., Ltd
Seventy-one	Guangdong	Dongguan Dingwei Department Store Co., Ltd
Seventy-two	Fujian	Zhangzhou Fuduo industry and Trade Co., Ltd
Seventy-three	Shanghai	Shanghai Qingjing Food Co., Ltd
Seventy-four	Tianjin	Tianjin Guosheng Trading Co., Ltd
Seventy-five	Hunan	Changsha Huasheng supply chain Co., Ltd
Seventy-six	Yunnan	Yunnan Dianyuan Food Co., Ltd
Seventy-seven	Hunan	Chenzhou Yuexiang Trade Co., Ltd
Seventy-eight	Jiangsu	Yancheng Shengsheng Baiqi Trading Co., Ltd
Seventy-nine	Guangdong	Shenzhen xumaoyuan Industrial Co., Ltd
Eighty	Shaanxi	Xi’an Dianlong food company
Eighty-one	Shaanxi	Shaanxi Zhangfeng Trading Co., Ltd
Eighty-two	Tianjin	Tianjin baishihui Trading Co., Ltd
Eighty-three	Zhejiang	Wenzhou Maidian food trade
Eighty-four	Anhui	Hefei Huada cake industry
Eighty-five	Guangdong	Foshan Nanhai Yiyi Trade Co., Ltd
Eighty-six	Zhejiang	Jiashan Jiawang Trade Co., Ltd
Eighty-seven	Sichuan	Chengdu Spring Food Co., Ltd
Eighty-eight	Guangdong	Dongguan Fangfang Food Trade Co., Ltd
Eighty-nine	Shandong	Liaocheng Dongchangfu Pengfei Food Co., Ltd
Ninety	Henan	Henan Hesheng Trade Co., Ltd
Ninety-one	Guangdong	Chaozhou Jinxing Food Co., Ltd
Ninety-two	Henan	Henan Fufa Food Trade Co., Ltd
Ninety-three	Shandong	Weifang beibaile Trade Co., Ltd
Ninety-four	Liaoning	Shenyang Heping District baixu Qianguan food company
Ninety-five	Guangdong	Guangzhou Longlu Trading Co., Ltd
Ninety-six	Zhejiang	Tongxiang marine non-staple food business department
Ninety-seven	Fujian	Quanzhou Yida business
Ninety-eight	Fujian	Fujian Hancheng Chuang Hui Trading Co., Ltd
Ninety-nine	Jiangsu	Wuxi Weidan Food Trade Co., Ltd
One hundred	Jiangsu	Xuzhou Yida cake industry