1500 for the first time, 6300 for the second time, 20000 two minutes for the third time, 22000 for the fourth time, 25000 for the fifth time, and 30000 for the sixth time Behind each figure, the growth of Anmu goat milk in dahechang supply chain (hereinafter referred to as “dahechang”) is recorded.
after receiving pan’anmu goat milk at the end of 2019, dahechang has increased the sales volume from 100000 in the first month to 5 million in 2020. The “immortal operation” behind this is inseparable from dahechang’s professionalism.
because understand, so choose Anmu
there is a well-known saying in the market: Dahe Chang has not sold a zongzi or a moon cake. It is not that he does not want to sell, but he really does not have the ability to sell. He does not know and is not good at it. Of course, he is also disdainful of robbing others’ cake. When hearing this sentence, fan Yan, COO of Dahe Chang, laughed and said: “the advantage of Dahe Chang is to understand products! We have the ability to select products far beyond the standards of our peers, the ability to layout and plan, the objective original intention, and the kindness to consider the interests of the upstream and downstream sides at any time. ”
because understand, so Dahe Chang chose Anmu goat milk without hesitation. With the rapid development of the market, it is not so much to choose agent products, but to create brands and products together with factories and brands. Dahechang always adheres to the principle of making products better. Fan Yan explains: “because most of the products we choose are not put on the market, and even may be products that are denied or abandoned by the market. For example, our Anmu goat milk has been focusing on the traditional supermarket channel before we take over the plate, and the factory needs to break the situation. But before us, it was not accepted by other resources. When we made the first contact and communication with the factory, we threw out a startling sentence: Anmu may become the first brand in the industry. ” Facts have proved that Dahe Chang is indeed a wise eye.
nowadays, dairy products have become more and more necessary for every family, and goat milk is the closest animal milk to breast milk, which naturally attracts the majority of consumers. In order to better promote amu goat milk, Dahe Chang investigated the market at the early stage of serving. Fan Yan said: “although goat milk is nutritious, the market is sluggish. After investigation, we found that this is because goat milk has a smell of smell and its price is expensive. However, for amu goat milk, we have a patent to remove the smell of mutton, which not only has no smell of mutton, but also has the taste of ice cream.
at the same time, we have also adjusted our price positioning to be more civilian oriented. ” After the adjustment, Amu goat milk has been widely recognized by consumers, and has become the most competitive representative of domestic liquid milk brands.
because of the responsibility, so do the founder of the brand
in this era of flow as the king, Dahe Chang still does not forget the original intention, does the product supply chain steadfastly, never rubs the heat, does not cut off the flow, but unswervingly does the flow creator, the creator of the brand, not only for the ability, but also from the responsibility.
in the industry, dahechang has become an influential supply chain in terms of selection and manufacture. In order to better enhance the popularity of the product, Dahe Chang first advocated the concept of “long-term online hot money”, that is, not only to make the product become a hot online product, but also to become a long-term product.
in order to achieve this goal, dahechang’s selection vision should be absolutely spicy, and it should have absolute control over the market in the process of operation. First, online exposure and diffusion will create momentum to highlight the concept of online popularity, and then offline precipitation and stable shipment will form a long-term situation.
fan Yan concluded: “for us, good products do not divide the online and offline lines, not to mention on-line or off-line, but two legs should go together. First step on the upper leg of the line, and then the leg closely following the line should also step out.”
online and offline channels work together to sum up a set of market tested exclusive mode of creating blockbuster, and constantly adjust and upgrade according to the change of the environment and the development of business form. In this regard, fan Yan explained: “good products, ammu’s dairy products, other products, dahechang can apply our own template, and at the same time supplement according to product differentiation, so as to launch products in the form of combination fist.”
Under the promotion of dahechang’s “combination fist” form, Amu goat milk has become a popular product in the market, leading a new fashion, and dahechang has become the leading food supply chain in China.
go to the future hand in hand because of their character
food is the most important thing for the people, which means that the food sector will never be out of date. The sudden outbreak of the epidemic in 2020 has brought many food enterprises opportunities and performance breakthroughs, but also brought unprecedented challenges. Many enterprises need to get out of the traditional inherent thinking and market, and try to accept effective new sales channels.
fan Yan believes that the basis of enterprise cooperation is a high degree of trust in each other’s character, especially when the upstream and downstream docking, we should pay more attention to the factor of personality. In order to find a good partner, we should be strict with ourselves, fan Yanjian, Dahe Chang will be a good partner of the factory and the brand.
With the rapid development of the leisure food market, fan Yan said: “in recent years, we have almost followed the trend, from the initial wechat business and offline wholesale channels, to the community group buying the previous year and the community group buying last year, and then to this year’s live channel, we have witnessed one wind outlet, and gradually improve our docking channel. In fact, in the final analysis, the trend and the outlet are both In order to improve product sales, we can never do without good products. ”
The advent of the Internet age has made the world unprecedented open and transparent. In order to grasp the industry trends in real time, dahekang often organizes employees to participate in some exhibitions and gatherings to discuss the development direction of the industry with people with positive energy, and perceive the update and iteration of products. In the future, based on the successful agency of Anmu goat milk, dahechang will still keep up with the times and use its own insight to continuously seek and excavate good products.
Investment hotline: 13906870377
September 5-7 meet with amu goat milk 2020 whole food exhibition
booth No.: 3b28, 60 flat special clothes booth
Source: original copy of snack express needs authorization
Author: Guo Jia, editor: Liu Yuting
Preview of whole food 2020
Time: September 5-7, 2020
Venue: Ningbo International Convention and Exhibition Center (181 Exhibition Road, Yinzhou District, Ningbo City, Zhejiang Province)
Exhibition hall: hall 1, 2, 3, 4, 5, 6, 7 and 8
Estimated exhibition scale: 79000 square meters, about 890 exhibitors
Estimated audience: 89000
Exhibit type: candy, snack, cake, imported food
Contact: 15810224093 Li Jun
Slide left and right to see more
, click on the top right corner, share the circle of friends, and pass on