China Food

Activity recommendation | new distribution · 2020 China FMCG Conference

In the words of foodplus:

Although in the past few years, with the development of the Internet, many food consumer goods companies have opened up online channels, and many companies have created direct sales to consumers, eliminating the intermediate links. However, in the whole food consumer goods industry, whether in China or abroad, distributors always play a core role in distribution and channels.

As a new media that pays close attention to the distribution of consumer goods in the new era, it has been reporting and exploring new distribution modes, especially the new changes of distribution modes and channels in the era of digital economy.

To this end, the new distributor will hold a “digital new infrastructure · 2020 China FMCG conference”. The following is a detailed introduction to the conference.


Click the image above to see the details


The annual “China FMCG” has entered the countdown!

 

From August 23 to August 26, the FMCG industry event “digital new infrastructure · 2020 China FMCG conference” will be held in Shanghai.

 

Budweiser, Coca Cola, Mars Wrigley, Tsingtao beer, qiqia food and greeko, as well as their executives, department directors and regional managers, gathered in Shanghai to participate in this industry event.

 

The new distribution will bring a series of new technologies, new methods and new trends in the “new infrastructure” links from the factory to the consumption, from the product to the brand, from the supply side to the shelf end, from the communication to the marketing.

 

Of course, in addition to brands, there are thousands of dealers, new retail o2o platforms, community group buying platforms, and short video live MCN institutions.

 

Today, there are only 13 days left for this conference. With the countdown stage of the conference, the preparations for the contents of the conference are coming to an end. Here is a brief introduction to each meeting in detail, so that friends in all fields can clearly understand this conference and find the one suitable for them.

-01-

The afternoon of August 23 – the first day of the meeting

1. Digital distribution for FMCG dealers

It is a consensus of the whole industry that dealers are difficult to do business. With the impact of all kinds of new retail e-commerce and the rising cost of personnel storage vehicles, how to optimize business to cope with the changes in the market is a topic that dealers always care about every day.


As for how to improve the business of dealers, it is found in the past research that in the face of the new environment, some dealers still achieve an annual growth of 50%, and all of these are using the method of “digital distribution” to improve business efficiency.

 

For this reason, the new distributor has designed three “digital distribution” courses for FMCG dealers at this conference, hoping to activate dealers with the concept of “digital” distribution, improve the distribution and dynamic sales ability in the local market, and achieve the goal of increasing profits.

 

In the first session, Ms. Xu Min, the founder of Hongye Evergrande business and Mr. Li Feng, the general manager, were invited to share how to achieve nearly 400 million sales in Anshan, a third tier city in Liaoning Province, as an agent of single brand (golden dragon fish) distribution, covering 10000 outlets. From 2012 to 2019, the average income of employees increased by 233%, per capita 100000 yuan / year, and the annual profit increased by 500%!


You will gain:

Many years of practical experience in distribution of regional big merchants

√ access to wechat for one-on-one communication

Business distribution management is solved here

Suitable crowd:

√ distributors of drinks, drinks, rest food, general merchandise, daily chemical, etc

√ operators of FMCG dealers in different regions

The post-80s and 90s are about to take over the business of their parents

 

-02-

August 24 – the second day of the conference

 

1. Main forum

 

At the main forum of this conference, new distribution invited Mr. Jiang nanchun, founder and chairman of focus media, and Bruce, vice president of Budweiser Asia Pacific Gao, BCG partner, vice president of Jingdong group, Mr. Zheng Hongyan, President of new channel business group of Jingdong retail group, and Mr. Xu Chenchen, industry director of Tencent’s smart retail strategic cooperation department, discussed the digitization, new direction and new trend of FMCG industry.

 

In addition, we also invited Mr. Mike Wang, VP of Trax Greater China, Wang Bin, vice president of qiqia food, and Yang Dehong, chairman of Miya technology, to exchange views on digital business of FMCG industry.

You will gain:

The new channel strategy of first-line brand in Digital Era

New growth momentum of FMCG industry brought by digitalization

The latest insight into the industry reform in the new consumption era

 

Suitable crowd:

√ brand executive, sales director and channel director

√ large and medium-sized brands seeking Omni channel development

√ Internet enterprises in FMCG industry

√ traditional dealers seeking digital transformation



The afternoon of August 24 – the second day of the conference

2. Food and beverage innovation trend

 

With the normalization of anti epidemic, the upgrading of consumption, and the iteration and popularization of Internet technology, today’s consumer demand is undergoing dramatic changes. Coupled with the diversification, fragmentation and online retail scene, food and beverage innovation is becoming confusing.

 

For this reason, in view of “food and beverage innovation”, the new distribution invited many big names to discuss and explore the underlying logic behind the trend, such as the capital side, Hongzhang capital; the service side, micro alliance; the consultant, Thomson Jason; the brand side, qiqia, youyijia, berry sweetheart, etc. through multi perspective and multi-dimensional observation, the participants can understand the current food and beverage innovation more three-dimensional New trends and changes.



Suitable crowd:

The CEO and CMO are directly responsible for the growth

√ brand, market, planning, product and other related practitioners

√ FMCG practitioners who study the changing trend of consumers

√ top management can improve the cognition of the core middle level, and the team will be more effective

Technology driven growth 3

 

Technology upgrading and infrastructure improvement are important driving forces to promote the upgrading and development of FMCG industry. What changes can the development of technology bring to the FMCG industry? How does big data capability guide the digital innovation of FMCG enterprises? We have invited digital technology service providers, field 365, baidu brain, Fanxiang sales customer, and practice side, Mars arrow and olive chrysanthemum daily chemical to tell you the logic and application of digital technology driving new growth of enterprises.



Suitable crowd:

√ core executives directly responsible for the growth of enterprise marketing

√ brand executive, sales director and channel director

√ executives seeking data technology enabled FMCG

√ practitioners in marketing planning department of brand merchants

√ brand new retail department practitioners

 

4. FMCG B2B Industry Forum

After nearly 7 years of development, FMCG B2B has entered the stage of accelerated integration. In 2019, about 80 platforms were shut down and transformed. Combined with the statistics of new distribution in the past, there are 133 FMCG B2B platforms. In the stage of accelerating the integration, regional expansion is no longer the focus, or even intentionally reduced. Instead, it focuses on category operation and store operation, pursuing operational efficiency and turning loss into profit.

 

To this end, the new distributor invited the person in charge of Alibaba retail link operation center, the CEO of regional “local snake” quick shopkeeper, and other regional or category focused platform founders to discuss the next stop of FMCG B2B!



You will gain:

√ brand new market channel in the digital era

The great value of new digital channels for brand merchants

New path of digital transformation of traditional FMCG dealers

 

Suitable crowd:

√ practitioners in FMCG B2B industry

√ senior managers of brand companies and persons in charge of market channels

The traditional business has entered the bottleneck of growth, and the dealers seeking transformation

-03-

August 25 – the third day of the conference

 

1. Product / brand innovation

 

Today’s consumer environment is moving towards the era of “mass failure, small crowd dominating”. Especially in 2018-2019, in the past two years, some popular online product brands have sprung up, and many of these excellent innovative products are from the hands of once “unknown” entrepreneurial brands.

 

At this conference, the founders, CEOs of the hottest and hottest innovative brands in China, as well as investors focusing on consumer brand investment, were invited to talk about how innovative consumer brands have risen in the new consumption era and what is the underlying logic behind it?


Suitable crowd:

√ brand executive, sales director and channel director

√ core executives directly responsible for the growth of enterprise marketing

√ practitioners in marketing planning department of brand merchants

√ brand new retail department practitioners

√ founders and executives of new brands

 

2. Digital technology drives enterprise growth

 

With the acceleration of digital construction process of brand channel, how to scientifically carry out the channel layout, change the management mode, and how to use digital tools to optimize the operation process are very important in the later stage of the epidemic.

 

The new distributor invited brands such as Coca Cola, greeko and Tsingtao beer to talk about the application of digital technology. At the same time, digital service providers such as Trax, Miya technology and Huihe technology were invited to talk about how digital technology can enable enterprises to grow.

 

Suitable crowd:

√ core executives directly responsible for the growth of enterprise marketing

√ brand executive, sales director and channel director

√ executives seeking data technology enabled FMCG

√ practitioners in marketing planning department of brand merchants

√ brand new retail department practitioners

 

3. FMCG short video live E-commerce

 

Tiktok, Kwai tat, Taobao live broadcast, live broadcast of Tencent and other short video platforms have been rapidly rising in recent years, and live broadcast has become a national trend for a while. The live broadcast of the epidemic has become the top priority of many enterprises. How to do live video? What are the different marketing methods of different live broadcast platforms? Will live video become another important marketing tool for enterprises in the late stage of the epidemic?

 

The Kwai master, tiktok, big head engine, head MCN organization, fast hand, Tencent live broadcast and live broadcast network, invited to discuss the short video live broadcast of the fast growing industry.

 

Suitable crowd:

√ core executives directly responsible for the growth of enterprise marketing

√ brand executive, sales director and channel director

√ practitioners in marketing planning department of brand merchants

√ brand new retail department practitioners

√ founders and executives of new brands



August 25 afternoon – the third day of the conference

4. Product / brand innovation

 

The emergence of new channels and new traffic has broken the rule of “grinding a sword for ten years” in the past brand, while innovative consumer brands are rapidly rising by linking the most efficient consumer reach channels and marketing methods!

 

New distributors invited innovative consumer brands such as Zhong Xuegao, jiegemian Xiaojiu, shajifite and Mo Xiaoxian to talk about how to break through quickly with the help of new channels and new traffic platforms in the era of new consumption and new infrastructure construction.

 

Suitable crowd:

√ brand executive, sales director and channel director

√ core executives directly responsible for the growth of enterprise marketing

√ practitioners in marketing planning department of brand merchants

√ brand new retail department practitioners

√ founders and executives of new brands

 

5. New marketing of FMCG

With the rapid development and evolution of Internet technology, consumer thinking mode and behavior habits, marketing practice also develops rapidly, which promotes the changes of marketing industry.

 

The new distribution invited the global famous consulting agency “Kotler Consulting Group” to talk about the new trend, new method and new practice of FMCG marketing under the new environment.


Suitable crowd:

√ core executives who are directly responsible for the growth of enterprise marketing.

√ brand executive, sales director and channel director

√ practitioners in marketing planning department of brand merchants

√ brand new retail department practitioners

√ founders and executives of new brands

 

6. Digital distribution of FMCG dealers

 

In this market, the new distributors will share the digital business methods of the digital dealers visited in the past two years, and extract the “digital distribution methodology of FMCG distributors” based on the case study. What is digital distribution? All sources of dealer business: orders. Order digitization is the premise of distribution digitization. How to use it and what are the steps and methods?

 

In addition, the new distributors also invited excellent representatives of distributors. The owners of supply chain, Fuyang Zhicheng commerce and commerce, Nanchang Bajie trade, Chengdu Rongcheng e-buy and Xuzhou Jintong Food Co., Ltd. were everywhere to talk about how they used digital tools to improve business efficiency.


You will gain:

Many years of practical experience in transformation of regional big business

√ access to wechat for one-on-one communication

How to deal with the key points in the transformation

Open up ideas and match transformation according to resources

 

Suitable crowd:

√ distributors of drinks, drinks, rest food, general merchandise, daily chemical, etc

√ operators of FMCG dealers in different regions

The post-80s and 90s who are about to take over the business of their parents

 

-04-

August 26 – the fourth day of the conference

1. FMCG community e-commerce o2o

 

The lazy economy enlivened the home appliance manufacturers. In addition, with the change of consumption scene during the epidemic period, consumers have a more vigorous demand for door-to-door delivery. Consumers’ demand for the products of home appliance manufacturers has also extended from the original fresh vegetables to mineral water drinks, leisure food, daily chemical and home care products, which is undoubtedly a new round of growth dividend for brand merchants and dealers. How to cooperate with home appliance business platform? What opportunities does the development of home e-commerce platform bring to the FMCG industry?

 

For this reason, the new distribution invited researchers and operators in the field of community e-commerce o2o to discuss the new trends and insights of community e-commerce.



Suitable crowd:

√ core executives who are directly responsible for the growth of enterprise marketing.

√ brand executive, sales director and channel director

√ practitioners in marketing planning department of brand merchants

√ brand new retail department practitioners

 

2. How digital technology drives marketing innovation

 

Under the catalysis of the rising of new Internet media, consumers’ information receiving methods and channels have gradually shifted to online, PC and mobile terminals, and the marketing methods of brand merchants have also changed accordingly. At present, whether it is brand owners, advertising companies or Internet technology companies, they are almost certainly called “Digital”. How to make digital technology enable marketing innovation is one of the core competitiveness for brand companies to open the gap in the fierce marketing competition.


Suitable crowd:

√ core executives directly responsible for the growth of enterprise marketing

√ practitioners in marketing planning department of brand merchants

√ brand new retail department practitioners

√ founders and executives of new brands

 

3. Community group purchase supply chain docking

 

With the vigorous development of new retail formats, community e-commerce represented by community group buying has broken out a strong vitality, especially in areas with serious epidemic situation, some community group buying platforms have taken on the important responsibilities of the people’s livelihood. But at the same time, there are also a large number of small community group buying platform closed down. In summary, is community group buying a good business? With the end of the epidemic, where will the development of community e-commerce industry go?

 

4. FMCG New Marketing Forum

 

Despite the epidemic in the first half of 2020, many enterprises have achieved rapid growth. The biggest change of epidemic situation to marketing is online and offline integration. When the total amount of traditional channels declines and the platform e-commerce flow is exhausted, whoever can integrate b-end and C-end will be at the forefront of marketing.

 

If deep distribution is the best marketing practice in the past 20 years, then three-dimensional connection will be the new best marketing practice that “two-way deep distribution” is opening.

 

In this market, the new distributor, together with Mr. Liu chunxiong and Mr. Shi Wei, invited experts and teachers from the industry to discuss how traditional brands should practice new marketing in the current era of consumption upgrading and information fragmentation.

 

 

This is a “China FMCG conference” launched by new distributors in August 2020, only once a year!

 

This is a strong convergence of new thinking, new methods and new tools, focusing on digitization, looking for new growth, new models and new paths.

 

At the same time, there are also big private board of directors, new distributors thank you dinner, resources docking conference, etc., 3 days full of dry goods, you want, all here!

 

This is a great gathering of fast-moving people, you have to be in!

Scan the QR code below to contact the conference group for registration




PS: from August 23 to 26, 2020, the third China FMCG conference will be held by new distributors in Shanghai! 100 + heavyweight sharing guests, 2000 + FMCG industry practitioners, and 16 major issues. This conference will take “digital new infrastructure” as the theme to explore the opportunities and inspiration brought by the new digital infrastructure for the industry!

Read the original

Similar Posts

Leave a Reply

Your email address will not be published.