On August 14, the new product launch meeting of bud light Xinlan X was held at the headquarters of Meiyijia in Dongguan. After Chen Weiting, the official spokesman of the government, launched the first bottled beer in China in July, bud light Budweiser Xinlan took advantage of the hot pursuit and action in midsummer, bringing this kind of packaging foreign style and fashionable canned product to young consumers, and joined hands with the strategic partner, the most influential chain convenience store in Guangdong, to lay out the southern market.
In addition to the high-level of both sides, the launch of the new product attracted nearly 100 specially invited guests, including franchisees, media and opinion leaders in various regions. The live activities integrated many popular playing methods at present. With the help of KOL, live interaction, online coupon issuance and lottery draw, the new product launched successfully.
At the press conference, with Mr. Yao Xuhong, general manager of Meiyijia and Mr. Xu Xiaoyu, vice president of household consumption channel of Budweiser China, opened the new model can at the same time, and the blue and white balloons came out of the can, indicating that bud light’s new blue canned products were “fresh and fresh”.
According to the brand, such innovative designs can be seen everywhere at the event site, such as the failure punishment of “blue crossing” game, “super cold air bombing” and online red can clock in and take photos. Through the novel interactive form, the guests can better feel the product’s cold filtration and refreshing taste, as well as the young and dynamic blue and white color matching packaging.
At the meeting, Meiyijia’s live online interaction was unprecedented. Guo Jiafeng, the founder of KOL Yuezhi No.1 and KC Wang Kaixi, a rowdy boy from Guangdong Province, attracted a large number of fans for their first visit. The Cantonese version of bud light Budweiser Xinlan was also funny and interesting. It was also broadcast with great benefits, which attracted fans to watch the screen. By 2:00 p.m. on August 14, this super wow live broadcast had received more than 100000 people’s views, and the value-added coupons worth 140400 yuan were sold out.
Budight Xin, an international high-end beer brand, was established in the United States in 1982, and has been rated by authoritative brand evaluation institutions for three consecutive years (016-2018)
Budight, hour sunshine imported barley as raw material, advanced low-temperature cold filtration dual process to retain the original beer, double membrane cold filtration screen to remove small impurities, the first canned product in Meiyijia is packaged and portable, suitable for drinking at home and at home, focusing on the original intention of young customers.
目前，百威在美宜佳的啤酒品类中份额高达45%。美宜佳副总经理、广东执行总经理胡秋育先生表示：“Bud Light百威昕蓝的上市进一步扩大了双方啤酒业务的机会点。” 据了解，百威团队与美宜佳从总部到区域各层面的紧密合作，将助力美宜佳在2020~2022内实现年均22%的复合增长。
He added, “Budweiser Xin blue is” Meiyijia Hao “. Beauty refers to beauty of appearance, appropriate to taste, good to quality, and good to birth. Budweiser Xinlan, the world’s best-selling beer, has fashionable packaging, excellent selection of materials, low-temperature cold filtration, and improvement in technology. It keeps its original flavor and comes from Budweiser family. It is bound to make everyone “blue” resist! “
1. Focus on young consumers: Bud Light’s brand is light and light, and its target customers focus on young people. Because of its advanced low-temperature cold filtration process, the taste is very fresh and energetic. In the packaging design, the interlaced design of silver, white and blue greatly enhances the texture, and is closer to the aesthetic of young people.
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