China Food

The Food Bureau of Ireland has photographed you: this live broadcast of dairy industry with big stars is just bad for you

In recent years, Ireland has been recognized by more and more Chinese consumers as the milk source of many super high-end infant milk powder. According to the data, Irish infant formula accounts for 13% of world production.

In addition to infant formula powder, whey powder, whole fat / skim milk powder, casein, whey protein powder and other dairy raw materials also have a good reputation in the industry, and dairy products widely used in the catering industry such as cheese, butter, cream and other milk fat and oil also occupy a large market share.

At present, China is one of the five largest food export markets in Ireland, and it is also the second largest dairy export market of Ireland after the United Kingdom.

It is understood that the dairy production in Ireland mainly includes cheese, butter, milk powder, cream and dairy raw materials. In 2019 alone, Ireland’s milk production reached nearly 8 billion liters, and the export of cheese reached 300000 tons. Dairy products were exported to more than 140 countries in the world, with a total export volume of 5 billion euro.

According to the data, 80% of the land in Ireland is covered by green plants. The climate is warm and humid all year round, and the air quality is superior. The average annual rainfall ensures that the best pasture growth period from February to November can meet the needs of dairy cattle.

The dairy cows in Ireland are raised on pure pasture grass, and grow naturally outdoors for at least 240 days a year. The way of feeding in accordance with the law of natural growth advocated by the country is not only an ultra-high standard of animal welfare, but also helps to improve the natural quality of dairy products.

With the increasing number of dairy cows in Ireland, there are 1.5 million dairy cows in Ireland, and the milk production has increased by 5.3% in 2019 to 7.98 billion liters. In recent years, in addition to the increase in milk production, the fat and protein levels of Irish milk have also increased.

In order to let more dairy related practitioners in the Chinese market understand the development status and prospects of the Irish dairy industry, the Irish Food Authority will organize a special online seminar on Irish dairy products on the live broadcast platform from 2:00 pm to 4:00 pm on Friday, August 28, focusing on the overview of Ireland dairy industry and national industry regulations and standards, as well as Irish dairy products Discuss and exchange the application and innovation trend of catering industry.

As the organizer of the event, Conor O’Sullivan, China Manager of the Food Authority of Ireland, will attend the live webcast and share the information on the introduction and export of Irish dairy industry, forage standards and sustainable development path of Irish dairy industry with the theme of “Irish dairy industry – sustainable development model”.

The participants also included representatives of several well-known Irish dairy companies, including Steven Zhu, Asia Pacific Business Development Director of Derek food ingredients Co., Ltd., Leon Jiang, food and beverage sales manager of glanbia Ireland, and IKA, sales director of ornua group in Asia Pacific region Zhou, as well as aster Zhang, senior business development manager of cheese division of Carbery food group in Ireland.

Want to know what “grass feed butter” is? Want to know how to call it a healthier cream? Would you like to know whether the natural cheddar cheese will set off a new consumption boom in China? No matter what you want to know about the dairy industry in Ireland, I believe you can get the answer through this live broadcast. Just scan the QR code in the above poster before 2pm on Friday, August 28, and watch the live broadcast!

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