Cake, more and more become modern young people’s essential dessert after tea, many people gradually become “sweet quality control”. Baking industry is not only limited to the first and second tier cities, it is penetrating into the third and fourth tier cities at an amazing speed. According to incomplete statistics, 70% of the consumers of desserts are women and 30% are men. The post-80s accounted for 54% and the post-90s accounted for 29%. Meanwhile, cakes and other desserts were gradually sweeping the post-00s.
This group pursues the life sentiment, and has a stronger demand for cakes and desserts. Anhui liuhuating Food Co., Ltd. (hereinafter referred to as “liuhuating”) produces small cakes that stand out and appear in the grass planting list of “sweet quality control”.
Anhui liuhuating Food Co., Ltd., established in 2017, has rapidly become a growth star in the baking industry in just three years.
Only good raw materials can make good taste
As a younger enterprise in the industry, liuhuating has taken the first step with high-quality products. Tao Chunkun, chairman of the board of directors, stressed: “we have always selected large domestic brands such as COFCO group and YIHAI KERRY to strictly select materials and materials.”
Tao Chunkun, chairman of Anhui liuhuating Food Co., Ltd
Only good raw materials can make a good taste. Under the insistence of liuhuating, triangle love cake, small milk cake, black rice cake and white rice cake taste soft. Gently dig a piece with a spoon and put it into the mouth, without chewing at all. It melts in the mouth for a while, leaving a faint fragrance between the lips and teeth. Delicate aftertaste, the thick smell of the cake whirled in the mouth, sweet, fragrant. These cakes have become classics, popular “sweet quality control” circle.
Liuhuating small cake is mainly targeted at the young, fashionable and healthy high-end consumers aged 18-40. In 2020, in order to better serve the targeted population, liuhuating repeated grinding demonstration, which lasted more than half a year. From the differentiation of shape and mold selection to the product taste softness, and extended to the concept of more healthy spoon and meal, liuhuating publicized consumers and reached the hearts of customers in the post epidemic era.
With the advent of the 2020 whole food exhibition, liuhuating is preparing for Ningbo with the new 90 degree triangle cake, Xueding Qifeng cake and meat floss small ball cake. The new small cake tastes deep and has an aftertaste. It is soft and attractive in the mouth. It has a unique flavor, which is unforgettable and brings new impact to the taste buds of “sweet quality control”. No one can refuse such a small cake. If you can, eat two small cakes
Full coverage of mainstream channels, like-minded is the most important
After the success of the first step, how to promote it to consumers has become a problem faced by liuhuating. After three years of exploration, at present, liuhuating mainly focuses on the offline channels of Wal Mart, RT mart, China Resources Wanjia, Yonghui supermarket, Century Lianhua, new century Zhongbai, Beiguo supermarket, jiajiali and other Ka stores as well as the chain stores all over the country, supplemented by online channels. It basically achieves the comprehensive coverage of mainstream channels, and the largest range appears around consumers.
The full coverage of mainstream channels is inseparable from the efforts of distributors. Liuhuating is committed to finding upstream and downstream partners who share a common vision and are willing to work together for China’s baking industry.
Tao Chunkun explained: “the establishment and continuous operation of the brand need the joint efforts of both sides of the manufacturer. This is a continuous and gradual process, which can not be achieved overnight. We need to persevere. Liuhuating welcomes all partners to witness the development of China’s baking industry.”
Only fast but not broken, the pursuit of innovation
With the development of the times, baking industry also needs continuous progress. The theme of innovation is the soul of baking industry. To meet the needs of the environment, it is necessary to keep up with the trend.
Liuhuating adheres to science and technology as the guide, advanced modern management technology as the basis, adhere to the “customer satisfaction first” as the purpose of the business policy, the pursuit of innovation and excellence, liuhuating everyone to “life to do a good cake” as the direction of struggle.
Baking market is a large category market, which has been developing rapidly for many years. In recent years, the scene of substitute meal, light food, full stomach and leisure consumption is gradually mature. Next, Western pastry and Chinese style cake, as well as the new Chinese style pastry with the combination of Chinese and western, will have a huge space for further expansion. At present, liuhuating is making various efforts in these aspects, and soon In the future, liuhuating will realize the full blossom of southwest, northwest and South China markets, and truly bring cake sweets to everyone.
National district: manager Huang: 18627141117
Zhou manager of East China: 186 5398 5113
Chen manager of South China region: 1599794 6868
Dai manager of central China: 1865511 0921
September 5-7 meet with liuhuating in 2020
Source: original copy of snack express needs authorization
Author: Guo Jia; Editor: Liu Yuting
Preview of whole food 2020
Time: September 5-7, 2020
Venue: Ningbo International Convention and Exhibition Center (181 Exhibition Road, Yinzhou District, Ningbo City, Zhejiang Province)
Exhibition hall: hall 1, 2, 3, 4, 5, 6, 7 and 8
Estimated exhibition scale: 79000 square meters, about 890 exhibitors
Estimated audience: 89000
Exhibit type: candy, snack, cake, imported food
Contact: 15810224093 Li Jun
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