Friends who like fried rice dumplings and shrimp sticks come here. Here comes fomeiyuan Food Industry Co., Ltd. (hereinafter referred to as “langlangcui”)!
1 pay attention to product quality and innovate constantly
Snack express: which products do you want to highlight? What are the main products of the company?
Langlangcui: our company’s best-selling products are small fish and shrimp, shrimp, crab and duck’s sweet potato chips. At present, we mainly focus on the series of spicy crayfish, spicy chicken wings and black pepper beef, so as to meet customers’ demand for multiple flavors.
Snack express: what are the adjustments and breakthroughs of the new products launched this year compared with those of previous years?
To make the shrimp taste more than 10% in the crispy pot, our customers can enjoy the taste of crispy prawns for half a year 。
Snack express: core selling points of the product:
Langlangcui: the raw materials of our company’s products are selected from the best materials of large factories. We select and grind them, and maintain a rigorous attitude in every process. We always adhere to the principle of quality first, constantly improve the quality of our products on the basis of meeting the needs of consumers’ tastes, carefully develop products of each flavor, and maintain the continuous vitality and sustained renewal ability of the enterprise It’s all the advantages of our company.
Langlangcui: the food industry pays attention to the complete range of color, flavor and color. From packaging to taste and then to color, our standard has reached the point of almost harshness. Every bag of snacks should give the best to customers, which is our biggest core selling point!
2 accurate positioning of the crowd, reasonable sales
Snack express: since the establishment of the company, what is the most unforgettable thing?
Langlangcui: fumeiyuan Food Industry Co., Ltd. was founded in 2006. The founder was inspired by Fujian qinqinxiatiao factory. Fujianren can set up a factory and start a business here. Why can’t we be from Henan? So he started his business. The initial capital was very difficult. He borrowed money from relatives and friends everywhere. Finally, the factory was built. He purchased reliable raw materials from the source. With strict management, the enterprise quickly got on the right track.
After several years of development, highly praised and recognized by the local government, the local government approved the land in the new industrial park. After two years of construction, it has established nearly 50000 square meters of factory buildings and introduced new equipment to improve the automation degree of equipment. The use of the new plant has brought the development of the enterprise into standardization and scale. During this period, it has been rated as “Henan Province integrity enterprise”, langlanglangcui has been rated as “famous trademark of Henan Province”. The continuous development and growth of the enterprise scale has led to local employment opportunities, the formation of industrial chain, and the development of catering, logistics, cartons, color printing, flour and other industries nearby.
Snack express: what are the product positioning groups? How to embody in product design?
Langlangcui: in the current fast-paced life, snacks are widely consumed. The age of consumers is mainly between 15-35 years old, which is divided into students and white-collar workers. Students’ consumption ability is weak, but their consumption is relatively frequent. White collar workers pursue taste and one-time consumption is large. Women account for a large part of this group. In working and living time, they all like to use zero Food kills time.
In the design of our products, we pay more attention to the consumers’ feelings and product quality. Among the products with shrimp, the most popular flavor is spicy crayfish, because it is crisp, spicy and fresh, and fresh shrimp meat, wheat flour and just the right combination. Each piece of fried rice cake is golden in color, spicy and crisp, with a mouthful. The delicious taste of grain mixture is sharp in the mouth Our 200g small fish and shrimp is the best product to sell. The combination of shrimp and fish fruit, coupled with the unique seaweed taste, is so delicious that it can’t stop. Each product has its product symbol, and each product can bring different experience to customers. We have more than 200 good products like this.
Snack express: what are the main channels for sales now?
Langlangcui: at present, our channels are mainly supermarkets and circulation, and all offline channels, because these channels are the mainstream of food industry sales. The sales volume of 200g small fish and shrimp in 2019 is the best witness. At the same time, the company has established cooperation with some live broadcast companies to realize that there is no problem to issue one item on behalf. In the future, we will also broadcast our products ourselves and share these good things of the company to you through video and live broadcast. We believe that e-commerce will be the mainstream of food sales in the future.
3 looking for suitable partners to adapt to future development
Snack express: what is the company’s development plan and market layout?
Langlangcui: I am full of confidence in the expansion industry. There is still a lot of room for growth in this industry. However, the sales volume of single channel has decreased, which indicates that the sales channels and diversity of commodities have increased. With the continuous development of the times, the company has increased the width and height of the market to adapt to the channel and meet the development space of the market.
Snack express: what experience and views do you have in looking for partners and brand building?
Langlangcui: our company’s first choice for partners is customer credibility, followed by resources or Omni channel customers. For brand building, we are good at focusing on products. For example, 200g Xiaoyu Xiaoyu is a classic product under langlanglangcui brand, which can increase sales and reputation by mixing small products. For cooperative dealers, we provide channel cost support and after-sales service, which is convenient Dealers expand the market.
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September 5-7 meet langlanglangcui 2020 whole food exhibition
Source: original copy of snack express needs authorization
Author: Guo Jia editor: Guo Jia
Preview of whole food 2020
Time: September 5-7, 2020
Venue: Ningbo International Convention and Exhibition Center (181 Exhibition Road, Yinzhou District, Ningbo City, Zhejiang Province)
Exhibition hall: hall 1, 2, 3, 4, 5, 6, 7 and 8
Estimated exhibition scale: 79000 square meters, about 890 exhibitors
Estimated audience: 89000
Exhibit type: candy, snack, cake, imported food
Contact: 15810224093 Li Jun
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