Soon, Starbucks, which sells coffee, may also start venture capital in China. After the alliance between Starbucks China and Sequoia China in April, a new joint venture company, starra (Shanghai) investment partnership (limited partnership) (hereinafter referred to as starra Shanghai), was established yesterday after Starbucks China and Sequoia China formed an alliance in April. The business scope shows that the business scope includes venture capital and investment management. In response to this, Starbucks said today that it would share any further information in a timely manner.
Carry out strategic investment
This is the first substantive progress since Starbucks and Sequoia announced the strategic cooperation. According to the enterprise investigation, Star Shanghai has two shareholders, of which the shareholder representing Starbucks is “Shanghai Starbucks Coffee Operation Co., Ltd.”. The company was formerly known as Starbucks and the historical joint venture “Shanghai uni president Starbucks Coffee Co., Ltd.” and its 902 branches are located in East China. The shareholder representing Sequoia is Shenzhen Sequoia Antai equity investment partnership (limited partnership). According to industrial and commercial data, the company’s major shareholder is Shenzhen Sequoia Huanyu Investment Consulting Co., Ltd., and the latter’s two shareholders are Zhou Kui and Zhang Lianqing, partners of Sequoia Capital China Fund.
so how do the two sides “look at each other”? For Starbucks China, Sequoia China is like a “bridge”, which can not only provide access to more start-ups, but also help select more potential enterprises. In the briefing at that time, Starbucks China once said: “the cooperation with Sequoia China can help Starbucks better explore new ideas in the retail field in the early stage, create more strategic investment opportunities, and further realize the development of China’s business.”
How do you play?
In fact, this is not the first time Starbucks has played an investor role. Last year, Starbucks announced a $100 million injection to become a cornerstone investor in valor siren ventures (VSV), an American investment fund. In the above announcement, Starbucks president and CEO Kevin Johnson also mentioned VSV.
Kevin Johnson, President and CEO of Starbucks
在投资组合上，小食代今天浏览VSV管理方 Valor Equity Partners的官网发现，VSV展示的投资组合名单上已有20家投资企业（截至今年7月），涉猎了食物、媒体服务、客户忠诚度管理、环保包装材料等多个领域。
New retail opportunities
Talking about the future cooperation with Sequoia, Starbucks China once said in its notice that it will actively explore digital innovation opportunities at all levels of retail business. This is also a topic that has been emphasized many times in recent years and is regarded as an important pillar to promote growth. In fact, the blessing of digital on the coffee industry is mainly reflected in the expansion of new retail formats. Even coffee is one of the brands that began to explore new retail methods of coffee relatively early. Relying on the previous experience in takeout and customer group resources, Lian coffee launched its own coffee box in 2015, and set up small coffee shops around office buildings and other places, insisting on only taking out. It also introduced the sale form of social e-commerce through online virtual “pocket cafe”. At that time, when coffee chains focused on store experience and rarely provided takeout, even coffee mode promoted the extension of coffee consumption into online channels. Subsequently, Pacific Coffee and Starbucks have also launched takeout services, and Ruixing coffee, which focuses on takeaway and takeaway, has also appeared.
A kind of
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