(September 8, Ningbo)
In the second half of 2020, China’s consumer market will recover in an all-round way. At the same time, in the face of the still severe foreign epidemic situation and complex and changeable international environment, which has a great impact on China’s export business, China has pressed the start key of economic internal circulation, through enterprise innovation and upgrading, building a stable domestic consumption environment to expand the domestic consumption market. Economic internal circulation is undoubtedly an opportunity for enterprises to develop. China’s consumer market has great potential. However, with the upgrading of consumption, the rise of Post-00 new forces, and the emergence of “one person food”, “home economy” and children’s market, Chinese food enterprises are facing great challenges.
In this case, in order to help food enterprises grasp the market in the context of economic internal circulation, the foodplus 2020 China Food Manufacturing Forum, hosted by longpin tin exhibition, was held in hall 7 of Ningbo International Convention and Exhibition Center on the morning of September 6, 2020, with the theme of “internal circulation and redevelopment”.
Wang Haining, famous food marketing expert and director of whole food exhibition organizing committee
Wang Haining, a famous food marketing expert and director of the Organizing Committee of whole food exhibition, makism, head of China region of Krasnoyarsk border region, Russia Savelev, Secretary of the Party Working Committee and director of the Management Committee of Xinle Economic Development Zone in Hebei Province, Zhang Zhongsheng, a famous expert in candy and chocolate technology, Luo Handong, chairman of Weibao Food Co., Ltd., Dongguan City, Guangdong Province; Wei Yanchao, chairman of Shenzhen xianzhibao Food Co., Ltd.; Liu Guo, general manager of Dongguan Huajing Biotechnology Co., Ltd.; and baking business of Foshan Songchuan machinery and Equipment Co., Ltd Zeng Haitao, general manager of business department, Chen Chunming, marketing director of Huike Food Group Co., Ltd., sun Yueqiang, product director of Beijing Kangbei Food Co., Ltd., and Yi Shuangshuang, director of food science and Technology Editorial Department of China Light Industry Press Co., Ltd., attended the forum.
Under the internal circulation, the external market cannot be lost
Makism savelev, head of China, Krasnoyarsk border region, Russia
Makism savelev, head of China region of Krasnoyarsk border region of Russia, delivered a keynote speech entitled “development trend of food and trade between China and Russia”. He said that in recent years, with the continuous development of China’s economy, the food trade cooperation between China and Russia has become closer and closer. We also hope that Russia can bring better food to China, and at the same time, China can share more delicious food with Eastern characteristics with Russian friends.
Li Weifan, Secretary of the Party Working Committee and director of the Management Committee of Hebei Xinle Economic Development Zone
Li Weifan, Secretary of the Party Working Committee and director of the Management Committee of Hebei Xinle Economic Development Zone, delivered a keynote speech entitled “Xinle economic development zone helps enterprises to take off”, which provides a high-quality entrepreneurial environment and preferential policies for Chinese real enterprises, and helps to create new conditions for the development of food enterprises.
From product innovation to marketing innovation
Luo Handong, chairman of Dongguan Weibao Food Co., Ltd
Luo Handong, chairman of Weibao Food Co., Ltd. of Dongguan City, Guangdong Province, delivered a speech entitled “food development / a world of infinite creativity”, which provided new ideas for the innovation and development of enterprises. The innovation focusing on consumers is the core of enterprises to create long-term products.
Wei Yanchao, chairman of Shenzhen xianzhibao Food Co., Ltd
Wei Yanchao, chairman of Shenzhen xianzhibao Food Co., Ltd., delivered a speech with the theme of “product innovation and trend judgment”, which conveyed how the company, which has been focusing on the jelly industry for 22 years and insisted on being “the jelly that your children love to eat”, is how to keep the brand young through innovation.
Sun Yueqiang, product director of Beijing Kangbei Food Co., Ltd
Sun Yueqiang, the product director of Beijing Kangbei Food Co., Ltd., which owns Beijing Ma Dajie, Beijing Jingfeng, Hebei Ma Dajie, and other subsidiaries, delivered a keynote speech “intensive research on internal skills, sustainable development”. For food enterprises, intensive research on internal skills is to provide consumers with the most characteristic, healthy and safe snacks, and sustainable development is very fast in this update In the Internet era, with the continuous upgrading of brand consumption, we should not only cross-border but also stick to it, and more importantly, we should innovate and break through to create traffic convergence.
Chen Chunming, marketing director of Huike Food Group Co., Ltd
Chen Chunming, marketing director of repeat customers Food Group Co., Ltd., delivered a speech on the theme of “marketing mode innovation and brand upgrading”. Under the continuous optimization of customer structure and channel innovation and the implementation of multi category brand strategic pattern, repeat customers upgrade their parent brand and develop their sub brands at the same time. It provides valuable advice for the innovation of enterprise marketing mode.
Liu Guo
, general manager of Dongguan Huajing Biotechnology Co., Ltd
Zeng Haitao, general manager of baking Department of Foshan Songchuan Machinery Equipment Co., Ltd
In addition, in order to promote the healthy development of the upstream and downstream of the food industry, the event also invited leading enterprises from the field of food seasoning and food machinery. Share from the perspective of rest food development trend and food manufacturing field. Liu Guo, general manager of Dongguan Huajing Biotechnology Co., Ltd., and Zeng Haitao, general manager of baking division of Foshan Songchuan Machinery Equipment Co., Ltd., delivered speeches.
Zhang Zhongsheng, a famous expert in candy and chocolate technology, successfully held a new book conference
Scientific and technological innovation is the basic national policy of our country, and science and technology is the first productive force. To show respect for science and technology. At the forum, a new book release was held for Mr. Zhang Zhongsheng, a 75 year old famous candy and chocolate technology expert.
This forum, through the wonderful speeches of food production enterprises, food machinery manufacturing enterprises, industry experts, marketing experts and government representatives, provided valuable opinions on how to do well in the development of enterprises in the environment of economic internal circulation, and the audience was also active. Through this forum, let us strengthen the bright future of food industry and win-win cooperation!
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