This is the 136 weekly weekly by foodplus
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Weekly weekly news focuses on the analysis and revision of information to the richness of information. We will collect and review the most noteworthy information of the food consumer goods industry in the past week.
Editor of weekly weekly: orva
“Crab meat” and “pickled chicken meat”
Information sources: 36 krypton, Chinese food prospectus, tmall flagship store
“Chinese food” sells 1.2 billion packages of deep sea fish. Photo source: jinzai tmall flagship store
On September 14, Chinese food landed on the small and medium-sized board of Shenzhen Stock Exchange. On the first day of opening, the stock price of Chinese food rose 44% to 7.23 yuan per share, and the company’s total market value reached 2.892 billion yuan.
You may not know Chinese food, but you must know that Chinese food is like youyou in pickled peppers and chicken feet, Ganyuan in crab roe and melon seeds and Wei long in spicy food. Brand is the leading product category, and the brand is the corresponding brand.
1. What kind of company is Chinese food?
Huawen food is a company producing flavor fish snacks and snacks in Pingjiang, Hunan Province. According to the picture on the front page of tmall flagship store, the annual sales volume of jinzai small fish with an average unit price of 1 yuan / bag has reached 1.2 billion packages, supporting the national spicy snacks.
At present, the revenue of Chinese food has reached 900 million yuan, and the sales revenue mainly depends on the flavor fish and the flavor dried bean curd, especially the flavor fish. From 2017 to 2019, the total sales revenue of flavored small fish and flavored dried bean curd accounted for 98.92%, 98.53% and 90.00% of the company’s revenue respectively, of which dried fish accounted for 85.18%, 87.53% and 77.17% respectively.
According to the prospectus, from 2017 to 2019, the revenue of Chinese food was 767 million yuan, 805 million yuan and 895 million yuan respectively; the net profit was 76 million yuan, 115 million yuan and 118 million yuan respectively; the gross profit margin was 29.61%, 33.12% and 30.43% respectively.
The distribution network of Chinese food is mainly in East China and radiates across the country. By the end of 2019, the number of distributors has reached 1515. Chinese food also strives to develop from regional to national in terms of brand image and product popularity, which is specifically reflected in financing purposes and sales expenses.
From the perspective of financing purposes, Chinese food plans to spend 51 million yuan on brand promotion, including 15 million yuan for variety show sponsorship, 10 million yuan for star endorsement, 16 million yuan for new media publicity, and 10 million yuan for ground brand promotion. However, the construction cost of marketing center in basic operation is 7.4716 million yuan, and that of marketing information management system is only 3 million yuan.
From the perspective of sales expenses, on the one hand, the amount increased year by year, from 96 million yuan to 108 million yuan and then to 111 million yuan from 2017 to 2019, among which, the brand promotion fee was more than 20 million yuan for three consecutive years; on the other hand, in terms of the selection of spokesmen, from 2013 to 2018, the spokesperson of jinzai Xiaoyu was always the Hunan Star host Wang Han, and in 2019, the spokesperson was changed to be the popular traffic Star Deng Lun, the endorsement contract fee is 27 million yuan.
2. What do we find from the food industry and the listed companies in the snack category?
Previously, through all listed companies in the food industry, we found that dairy products, condiments and leisure snacks are the categories with the largest number of listed companies, which may also reflect the development trend and demand power of domestic food industry segments.
Food industry listed company, source: Anxin securities
For the listed companies of leisure snacks category, 2010 is the first batch of listing tide, and the traditional and old leisure snacks such as Wangwang, qiqia and miss you will be listed before 2012.
In 2012, three Internet snack brands such as squirrel and baicaowei were born, leading to brand-new product strategies and consumption patterns. In addition, the post-80s and post-90s generation’s changes in consumer behavior promoted the development of domestic leisure snack market and the corresponding cognition and behavior changes of brands and products, which stimulated the listing trend of leisure snack brands from the end of 2015 to 2017, including Dali food and Qinqin food are comprehensive brands; baicaowei (acquired by Listed Companies in 2016), laiyifen and yanjinpu; Zhouhei duck and Juewei food are the brands of stewed snacks. Looking at the whole leisure food listed companies, there are some common laws
1. The average gross profit margin is 30% – 35%, and the gross profit margin of “Zhou Hei duck” and “laiyifen” under the direct marketing mode exceeds 40%;
2. The listing order of leisure snacks may show the following order: traditional brands with a long history > trendy snack brands in the dividend period of the Internet > popular snack brands under consumption upgrading > snack brands at the head of star single category;
3. The focus trend of leisure Zero food segmentation continues, and the brand of subdivided category shows head effect, and there are still opportunities to create the head brand of subdivision category in the field of food consumer goods;
4. How to maintain continuous product innovation and sustainable revenue driving force is the key to the medium and long-term development of such brands.
From 2019 to 2020, youyou food with pickled peppers and chicken feet, Ganyuan food with crab roe and melon seeds, and Chinese food with jinzai Xiaoyu were listed on a shares from 2019 to 2020. Among the comparable brands of the same type, Youyou, Ganyuan and Chinese have some similarities.
First of all, the star products mentioned above shape the top brands of the subdivided categories, and accordingly, the single product line has become the risk point of these brands;
Secondly, the distributor channel accounts for more than 95% of the revenue, focusing on the development and development of e-commerce channels;
Thirdly, the gross profit margin of the product is stable at 30% – 35%;
Finally, how to expand the product line, enhance the product innovation ability and expand the driving force of revenue is also the key breakthrough point for this kind of brand.
Kraft Heinz announced a new strategic transformation plan and sold its natural cheese business to French dairy giant group Lactalis for $3.2 billion
Author: Hai Feng
Source: food business news, KFH official website
Details of kraft Heinz’s deal with group Lactalis, photo source: KFH press release
Kraft Heinz announced in mid September that it had reached a final agreement with French dairy giant group Lactalis to sell most of its cheese business to the latter, including cracker barrel, breakstone’s, Knudsen, polly-o, athenos and Hoffman’s. at the same time, it also authorized Kraft brand’s natural and graded product lines to group While Kraft Heinz will retain Kraft brand’s singles, MAC & cheese, sauces, and velveeta and Philadelphia.
According to the announcement, the deal is worth $3.2 billion, while the business has revenue of $1.8 billion in the 12 months to June 27, 2020, and the transaction is expected to be completed in 2021. As a participant, group Lactalis is a global dairy giant with annual revenue of $21 billion in 2019. It ranks second in the 2020 global dairy top 20 list released by Rabobank, second only to Nestle.
According to the official website of group Lactalis, its business covers more than 100 countries and regions in the world, and has 250 production bases in the world. The business includes dairy products such as cheese, milk, butter and cream. Among them, the more famous brands include President, galbani, lactel, Bridel, Parmalat, etc.
The deal between group Lactalis and kraft Heinz will further expand the cheese business and help group Lactalis take the initiative in the North American cheese business. For Kraft Heinz, selling part of its cheese business is more of a hope to ease its debt pressure. According to the financial data disclosed by Kraft Heinz, the current long-term loan is 28.058 billion US dollars, and other liabilities is 13.177 billion US dollars.
Although Kraft Heinz still has a lot of assets, in order to reduce the debt burden and even solve the current problem of excessive debt, it is necessary for KF Heinz to make great adjustments in its business, and solve the debt through the profits and cash flow generated from business operation. Therefore, while announcing the sale of cheese business, KF Heinz also announced its strategic transformation plan.
The biggest change is in the internal operation management. Previously, kraft Heinz had to manage 55 separate portfolios. After the strategic transformation, the 55 portfolios will be divided into six types, and the internal operation will be carried out around these six platforms. In this way, the situation of resources, portfolio and operation management transition before can be relatively solved, and at the same time, there is an opportunity to reduce operation Operating costs, through the improvement of operational efficiency, will achieve a cost reduction of $2 billion by 2024.
Six operation categories after the strategic adjustment of kraft Heinz, photo source: KFH official website
Annual revenue of six operation categories after the strategic seasoning of kraft Heinz, photo source: KFH official website
According to the announcement of kraft Heinz, the six product categories are: ① taste enhancement; ② convenient cooking; ③ snack; ④ fast food; ⑤ dessert; ⑥ water supplement beverage. Among them, taste improvement and cooking convenience will be the core business lines, and the proportion of fast food business is relatively high.
This is also a major and important strategic adjustment after the replacement of CEO of KFH. We will continue to pay attention to whether it can help KFH return to normal track.
China Shengmu plans to sell 70% equity of infant milk powder
Information source: flush, company announcement
China Shengmu issues trading announcement, photo source: company announcement
On September 11, Shengmu Gaoke (a wholly-owned subsidiary of Shengmu in China) as the transferor and Dabei agricultural group as the transferee signed the equity transfer and capital increase agreement on the target company (Inner Mongolia yiyingmei Dairy Co., Ltd. is the subsidiary of the company).
Dabei agricultural group agreed to buy 70% equity of Inner Mongolia yiyingmei Dairy Co., Ltd., and increase its registered capital by 50 million yuan. After the completion of the transaction, the registered capital of the target company will be 150 million yuan, and Dabei agricultural group and Shengmu Gaoke will hold 80% and 20% equity respectively.
The target company of this transaction is Shengmu Gaoke’s 1200 ton organic infant milk powder production plant construction project started in August 2015, mainly producing organic infant formula milk powder and cheese. According to the announcement, the target company lost 6.547 million yuan after tax in 2018 and 6.387 million yuan in the same period in 2019. Up to now, 280 million yuan has been invested in the project, 125 million yuan has been invested, and the remaining 155 million yuan has not been invested.
China Shengmu believes that due to the consideration of business operation and human resources, the group does not have sufficient resources to complete the project at present, and the completion of the transaction can enable the group to focus on dairy farming business. After the transaction, the group will no longer recognize it as a subsidiary of the group, and it is expected to record a disposal income of RMB 600000 on December 31, 2020.
It is worth noting that DaBeiNong group, the transferee, is also an upstream industry of intensive farming and cultivation. Since its establishment nearly 30 years ago, its business covers such industries as feed, pig raising, vaccine, crops and Agricultural Internet. Regarding the acquisition of infant milk powder business, Dabei Nong said:
DaBeiNong actively grasped the opportunities in the field of agricultural food consumption, deepened, refined and extended the agricultural industry chain, and produced specialized, branded and high-quality products. The in-depth combination with Shengmu Gaoke, a leading organic milk enterprise, is conducive to giving full play to the advantages of the company in terms of high-end products, agricultural technology research and development, and agricultural epidemic prevention technology, so as to realize the deep integration of breeding industry chain and planting industry chain, and effectively supplement the dairy industry chain, so as to meet the diversified needs of the people from the field to the dining table.
For the non-alcoholic product innovation of well-known liquor companies, Molson Coors and La libations jointly developed and launched huzzah probiotic soda water
Information source: Official Website of BEV industry and Molson Coors
“Huzzah” probiotic soda water launched by Molson Coors, source: Bev industry
Recently, Molson Coors, once the world’s seventh largest brewer, has launched a non-alcoholic product, huzzah probiotic soda water, which is jointly launched by Molson Coors and La libations. Each 12 ounces (about 355ml) contains no more than 3 g of sugar and no more than 15 calories. This probiotic soda is available in three flavors: blueberry lemon, pear juice and strawberry hibiscus. The price is $2.49 per can (about RMB 16.8).
Molson Coors is the seventh largest brewer in the world in terms of sales volume. So far, it has 107 brands. In recent years, the beer giant has been actively exploring non-alcoholic beverage products. In 2017, Molson Coors set up tap ventures, a fund specializing in non-alcoholic beverage business investment. The fund made two investments, namely, a tea brand bhakti Chai invested in September 2017 and a Kombucha tea brand cleary Kombucha in June 2018. In 2019, Molson Coors and hexo established a trust LP joint venture, accounting for 57.5% of the shares. In December of the same year, a hemp beverage brand “flow glow” was launched, containing 10mg CBD and 0.3mg thc per can. From the official website, we notice that Molson Coors has been renamed “beverage company”.
Molson Coors renamed as beverage company, photo source: Official Website of Molson Coors
This is not the first time that Molson Coors has cooperated with La libations. Molson Coors has also cooperated with La libations in order to expand the business of “clearly Kombucha” tea brand mentioned above. In 2019, Molson Coors took a stake in La libation, holding a long-term minority interest. Molson Coors hopes to help the company expand its non-alcoholic beverage business and new product innovation, and expects that La libations will help Molson Coors develop and innovate in its non-alcoholic beverage business. We will continue to pay attention to whether the former liquor giants can successfully transform into beverage giants through active exploration and innovation.
General Mills launched the first ketone friendly brand “ratio”
General Mill ketone friendly products, photo source: General Mill official
According to fooddive, GM recently launched its first ketone friendly product line, ratio. At present, there are yogurt and nut sticks. Each of these two products only contains 2 grams of purified carbon water and 1 gram of sugar.
Ketogenic diet is becoming popular. Technavio, a market research organization, predicts that the global ketogenic diet market will reach US $1.1 billion by 2023, with a CAGR of 5%. In an official press release from GM mills, they cited the insight partners data and believe that the 5% growth rate will be maintained until 2027.
Many food consumer goods giants have launched related product lines to join the ketogenic army. Halo top, a health ice cream brand, launched its ketone friendly series in January, which contains seven flavors. ConAgra also launched Duncan Hines, a ketone friendly brand, in January this year, focusing on raw ketone baked snacks.
Investment and financing news
The nutrition supplement and functional food brand “bulletproof” completed the financing of US $13 million, which was invested by beliv, Rocana ventures and other institutions
Written by: San
Source: nosh, bulletproof website, foodnavigator USA
Photo source: Internet
According to nosh, the nutrition supplement and functional food brand “bulletproof” has recently completed $13 million in financing. Investors in this round include beliv, Rocana ventures, CAVU venture partners and Trinity ventures. Prior to this, bulletproof has completed several rounds of financing, with a total financing amount of about $83 million.
“Bulletproof” past investment and financing information, source: CB insight
Dave Asprey, the founder of bulletproof, once walked in Tibet in 2004. After drinking a cup of tea when his energy plummeted, he regained his consciousness and physical functions. Since then, he has developed a strong interest in how food works in the body. After many studies and experiments, he launched the iconic bullet proof coffee in 2013. Today, in addition to bulletproof coffee, bulletproof also has MCT oil, collagen, food and beverage, nutritional supplements and other product lines. Bulletproof offers a wide range of products based on scientific nutrition and health formula to help people increase their concentration, energy and life span.
Product line of bulletproof, photo source: Official Website of bulletproof
Take bulletproof coffee kit of bulletproof proof coffee as an example. It includes a bag of ground coffee powder (12 ounces), a bottle of herbivore shortening (13.5 ounces) and a bottle of brain octane oil (16 ounces). Among them, brain octane oil can burn fat, replenish brain power and enhance energy. Through the above three raw materials, consumers can make a cup of bulletproof coffee. The portfolio is priced at $56.60 on the official website. In addition to being available online, bulletproof products can also be purchased from large offline retailers such as whole foods, Wal Mart and target.
Bullet proof coffee product map, photo source: bulletproof official website
According to boldner, CEO of bulletproof, in an interview with foodnavigator USA, “consumers are looking for more solutions to enhance immunity, relieve stress and improve energy.”. This time, bulletproof will be invested in product R & D and omni channel construction, aiming to provide more abundant products to meet the trend.
Children’s nut milk brand “Holly” completed ten million level Angel round financing
Information sources: Hollis official website, tmall, business card, 36kr, yiou.com
Photo source: hollers tmall flagship store
Recently, hollers, a brand of children’s nut milk, announced that it had completed an angel round financing of RMB 10 million, with the investor Wuxi Jintou. This round of financing will be mainly used in three aspects: first, brand building to strengthen the trust endorsement of communication with consumers; second, the enrichment of product lines, investment in new product research and development to meet the needs of new consumption scenarios; third, channel development and iteration of data technology, focusing on the outlet of content and live channel, and contacting offline consumers through new retail channels.
Founded in 2016, Hollis is is the first food project incubated by Xiaomi granary joint investment. Its core teams are all from the start-up team of Chacha e-commerce. The founder Zheng Lu once served as the head of qiaqa e-commerce project, and has complete project experience from “0 to 1”. Hollers takes children as the starting point of the population and takes mixed nuts as the main raw material to innovate and develop nut milk products, hoping to provide more children with safe, healthy, nutritious, convenient and friendly daily nutrition package.
In terms of products, hollers focuses on the concept of “healthy, no additives”, without preservatives, vegetable fat powder and colorants. In addition, on the basis of retaining the original flavor of nuts, it adds fresh milk to blend the taste, which is more in line with children’s taste preference and dairy drinking habits. At the same time, the patented technology of nut cold grinding is also used to replace the traditional processing method of nut roasting, so as to ensure the health and nutrition of the products to the greatest extent.
According to 36 krypton, Horace has adopted the “c2b2f” reverse product development mode, and its sales channel is mainly online. In addition to tmall, Jingdong, Xiaomi Youpin and other e-commerce platforms, Hollis also uses the community and content channels for accurate user access to realize sales transformation. Since March this year, Hollis has entered the community e-commerce channels, such as radish, squirrels, friendship products, food sharing and gathering. At present, the sales proportion of such channels has exceeded 50%. In 2019, the annual revenue of hollers will reach tens of millions of yuan, and in the first half of 2020, the sales volume will increase more than three times.
Vegetable protein beverage has been our long-term concern track, and the products and brands specially designed for children have become one of the new driving forces in the domestic food and beverage market. We will pay long-term attention to the future development of holly’s and look forward to seeing the emergence of more professional and innovative children’s food and beverage brands.
Plant meat company “new vegetarianism” completed tens of millions of Yuan pre a round financing, with Jingwei China as the sole investor
Information sources: Jingwei China, enterprise check, Baidu Encyclopedia
In September 17th, according to the official account of Jingwei venture capital, the brand new group “new vegetarian” announced that it had completed China’s tens of millions of yuan Pre A round of financing. This round of financing will be mainly used for product R & D and brand building.
This is Jingwei China’s second investment in vegetable meat since its first investment in the vegetable meat brand “Monday” in March this year. According to the information disclosed in the public relations release, different from “Sunday”, the “new vegetarian” is characterized by its product research and development. It is said that the company cooperates with Professor Liu Xinqi, a high-level overseas talent of Beijing Industrial and Commercial University, which is in a leading position in the domestic plant protein field, to jointly build product research and development.
Professor Liu Xinqi, known as “the father of peptide”, has studied and worked in Japan and other countries for more than 20 years, and has rich technology and experience in the development and processing of plant protein. After returning home, he served as the “chief scientist” in COFCO nutrition and Health Research Institute of COFCO group, and successively presided over the national high-tech research and development plan (863 plan) and Beijing Science and technology plan, and carried out in-depth research and promotion on the key technologies of refining, screening and purification of soybean protein and peptide. During the study and work abroad, we have accumulated rich technology and experience in various functional tests and nutritional effect tests of proteins, peptides and amino acids in human body. At present, many small molecular soybean peptide projects have been successfully industrialized.
The ownership structure of plant meat (Hangzhou) Health Technology Co., Ltd
After investigation, the new vegetarian (plant meat (Hangzhou) Health Technology Co., Ltd.) was established in March this year. It is worth noting that Professor Liu Xinqi does not own shares in the company, and shengmei Qiming does not hold any shares. We did not find the relevant background information of the founders and shareholders, Gao Song and Li He from the public information. According to the information from the company, the two men had no other investment in business except “new vegetarianism”.
Foreign investment of shareholders Gao Song and Li He
As there are no relevant products on the market, we have no way to judge the specific types of “new vegetarian” products. However, according to the information in the public relations release, we probably still make pure vegetable meat products. According to Zuo Lingye, partner of Jingwei in China, new vegetarian has excellent ability and rich experience in R & D, product and brand, especially in food R & D and upstream core technology. This is also an important reason for Jingwei to invest in “new vegetarianism”.
Trends of investment institutions
The dynamic of investment institutions is a new section in weekly. We focus on the investment institutions of food consumer goods, focusing on the development of star institutions, representative institutions and characteristic institutions in the field of food consumer goods.
The investment fund jointly established by Starbucks and Sequoia Capital in China has been officially launched, which will focus on the digital innovation of Starbucks retail business
Author: Hai Feng
Information source: Starbucks official website, snack agent, enterprise check
Starbucks and Sequoia Capital China cooperation investment fund equity structure, photo source: enterprise check
According to a recent report by xiaoshidai, the investment fund cooperated by Starbucks and Sequoia Capital (China) has been officially launched with a registered capital of 51 million RMB, including 50 million RMB from Starbucks and 1 million RMB from Sequoia Capital. According to the industrial and commercial data, the approved establishment date of star’s main body is September 8, 2020.
This also means that the strategic cooperation announced by Starbucks and Sequoia Capital China in April 2020 was officially implemented. At that time, when announcing the cooperation, Ms. Wang Jingying, chairman and CEO of Starbucks China, said that the move was to promote the continuous innovation of China’s new retail experience and help Starbucks comprehensively speed up its digital innovation in China.
Online launch of cooperation between Starbucks and Sequoia Capital in China, photo source: Starbucks official website
From the perspective of the cooperation disclosed by both sides, it is more like Sequoia Capital (China) to help Starbucks achieve retail innovation by using its experience in digital investment. Meanwhile, for Sequoia Capital, it can also help its invested projects develop better and create value through its retail experience and resources.
In the official news of Starbucks, it is also mentioned that:
In the future strategic cooperation between the two sides, Starbucks will actively explore the digital innovation opportunities at all levels of retail business. With the ability of data analysis, modeling and decision-making, Starbucks will find creative solutions, strengthen the front-end and back-end business, manage the growing retail business of Starbucks in China with machine learning and intelligent prediction tools, and through accurate real-time Inventory management to further optimize the supply chain of Starbucks.
Similar to the cooperation with Sequoia Capital, Starbucks has cooperated with valor equity partners, a private equity fund focusing on growth, in the United States in March 2019. Starbucks has invested $100 million with valor equity partners to establish a fund, valor siren ventures I, focusing on the next generation of food and retail business LP (hereinafter referred to as VSV), in this newly established investment fund, Starbucks is the cornerstone LP, and the total fund size will reach about 300 million US dollars.
According to the data disclosed by VSV, it has invested nearly 20 companies focusing on retail technology and food, among which MISIts market, a fresh e-commerce company, has invested a large amount. VSV has joined in its latest round of $85 million in financing. There are also plant-based companies, restaurant reservation companies, and even technology companies that provide hand washing and cleaning solutions.
In contrast, Starbucks and valor equity partners will focus on a wider range of areas. In addition to retail plans, Starbucks will also invest in food technology, while with Sequoia Capital (China), it will focus more on retail innovation. At the same time, there are also differences in the depth of cooperation. Starbucks is the cornerstone LP of the new VSV fund, which is similar to Nestle’s cooperation with Tiantu capital in China. Nestle has become the cornerstone LP of Tiantu capital’s new US dollar fund this year, while Starbucks is the only LP among the main bodies landing in China with Sequoia Capital, which also means that the depth of cooperation between the two sides is further deepened.
At present, it is not seen that the cooperation between Starbucks and Sequoia Capital (China) will involve food and beverage. However, judging from the layout of Starbucks in the U.S. market, it will gradually improve the food and beverage in the store except for drinks. For example, teavana and evolution fresh, which were acquired before, have become regular sales products.
From the menu provided by Starbucks stores in China, besides beverage business, catering is also one of the core businesses. It can be seen that in the last half year or so, a lot of vegetarian meat products have been launched around xingshanshi, which is one of the focuses of VSV’s investment in the U.S. market. Sequoia Capital (China) also has a layout in food and beverage. It does not rule out that the scope of cooperation between the two sides will expand from retail innovation to food and beverage innovation in the future, which will also enhance the attraction of Starbucks stores in market competition.
Some interesting new products
PepsiCo is launching a new energy drink called “drivewell” to help consumers relieve stress and help them sleep. Drivewell contains 200 g L-theanine and 10% magnesium for sleep. The BlackBerry Lavender flavored product will be available online in December and will be available offline by the first quarter of 2021. In recent years, sleeping track is becoming more and more popular, which also attracts giants like Pepsi to layout. （Food Dive）
On September 15, 2020, “lavva”, a vegetable food brand famous for its rich pilinuts yoghurt, is expanding into the field of vegetable milk. In September, the company will launch plant milk products in whole foods supermarkets across the United States. The product has two flavors: sugar free and chocolate flavor, which are composed of coconut juice, filtered water and thunderbolt fruit. Unlike other plant milk, these products do not add sugar, chocolate flavor products only use dates to sweeten. Sugar free plant milk and chocolate plant milk are priced at $3.49 and $5.49 respectively. （Food Dive）
Spirit & Co., a liquor company, is entering the field of seasoning, launching a series of sauces produced in small quantities with high-quality base liquor. The range includes five products – barbecue sauce, tomato sauce, mustard, steak sauce and chili sauce – each made from a different special wine. Vodka & Italian tomato sauce is made from selected grains of high-quality American vodka, which is distilled four times; Bourbon & smokey barbecue sauce features pure Bourbon Whisky from the United States; iris whiskey & Honey Mustard contains barreled Irish whiskey distilled and blended in Ireland; Cabernet Sauvignon & Steak It will include Cabernet Sauvignon from Chile; tequila & green chili sauce will be made from 100% tequila Blanco produced in Mexico and bottled. （Food Business News）
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