Wang Zhicheng: the past and present life of the high-end cookie brand "shabley"

好吃到停不下来的曲奇是什么样子呢？

是麦香浓郁，咬一口内馅饱满，满嘴留香？

是外层起酥，附加果肉，QQ弹弹，软软糯糯？

还是酥酥软软，入口即化，口齿留香呢？

喜大普奔！

Shabulei Food Co., Ltd. (hereinafter referred to as “shablei”) wushiquqi shocked!

As long as you can think of the taste, Sabre é cookies can do it!

专注创意敲击你的心

多种口味打开你的胃

我国烘焙市场庞大，曲奇饼干应该如何打开市场，在行业中立足呢？莎布蕾总经理王志成经过充分的市场调研，决定将产品定位在朝气蓬勃的年轻人群体中。

Wang Zhicheng, general manager of Zhejiang shabley, project director of
whole food exhibition and editor in chief of snack Express

After a period of investigation, Sabre finally decided to adopt Japanese crafts and introduce Japanese samurai elements to make an interesting independent packaging design. Each cookie is a samurai expression pack, Q cute and full of joy.

行行通不如一行精，莎布蕾专做“武士曲奇”，用一个二次元的品牌形象立即打响了知名度，获得年轻人追捧。

保证消费者吃的放心是王志成一贯奉行的原则，他率领团队，像“武士”一样认真严谨的挑选原材料，经过多次实验，最终选取到了上好黄油和面粉。经过无数次摸索和实践，历经一次又一次原料和工艺的改良，武士曲奇最终问世。拿起来轻轻咬一口，真正实现了“一剖腹就爆浆”的效果！

王志成说:“随着90后步入社会，‘社畜’成了很多人关注的热点话题。”莎布蕾团队中不乏年轻的身影，王志成深知年轻人刚刚步入社会时的艰辛，适时推出了新品职人曲奇。

用二次元的图画唤起当代年轻人的同理心，传递着莎布蕾对于年轻人的关心，用创意打动了年轻的消费者，广受青睐。一口营养曲奇，犒劳身体内所有的工作细胞，开启职人元气满满的一天。

职人曲奇口味丰富，比如蔓越莓风味、大米风味、奇亚籽风味等。职人曲奇每一款口味都贯彻着“酱芯比心”的原则，带给消费者与众不同的味觉体验。

多重口感，带给味蕾醇厚滋味，一口咬下去，膨胀在齿间，满足在心头，是年轻人日常生活好搭档。

榴莲被誉为考验办公室感情的利剑，“榴莲控”更是时时刻刻不能缺少榴莲的陪伴。为此，莎布蕾紧跟年轻人的口味变化，推出榴莲风味职人曲奇，成为年轻人争先恐后种草的必备良品。

全渠道铺货，经销商不容错过

Each piece of Wushi cookies that adhere to the quality of the original requires 4.5 hours of “baking test”. The appearance of baked cookies is golden and attractive. When it slips across the tip of the tongue, it hits the soul’s greedy point.

Delicious products naturally need more people to taste them anytime and anywhere. Wang Zhicheng adopts the omni channel sales mode, focusing on offline channels such as large circulation.

Deep in the heart of the delicious attracted many consumers. There’s a veteran fan who has been searching for it, following the fragrance of samurai cookies all the way. Another consumer snapped up Samurai cookies and said, “the essential snack in life is Bushi cookies. I’ve spent countless overtime nights with me.”

深受消费者欢迎的同时，武士曲奇掀起了经销商代理热潮。对于寻找经销商，王志成坚持自己的看法，他说:“合作伙伴一定要认可我们武士曲奇，认可我们年轻人的消费群体，这样才能长久合作，一起推动武士曲奇的发展。”

一款健康美味的产品，需要无数消费者共同见证，莎布蕾行走在获得更多消费者认可的道路上。

“吃吃”深爱

专注年轻人爱吃的高品质曲奇

Consumers pursue health, and sabre is committed to producing healthy and high-quality cookies. Sabre has been exploring the true meaning of food. Wang Zhicheng believes that the mission of food people is to share good food with everyone.

Eating with heart and creativity is Sabre’s belief in life aesthetics and her determination to focus on creating good cookies.

In the future, with the continuous expansion of the baking market, Sabre will continue to study and innovate on the basis of cookies to produce cookies more suitable for young people’s taste.