China Food

Although the double festival is over, mastering the display skills of rest food can also ignite sales!

The leisure food industry is becoming more and more popular, and the market competition is also increasingly fierce, tit for tat. Close to hand combat is inevitable, and the sales volume of leisure food is closely related to multiple factors. If handled well, the sales volume will increase. The market display of

plays a more and more important role in the competition. The key is to grasp the display standards and key points, and to actively innovate the operation.

Essential elements of sales growth:
01 spatial management
First of all, the first factor affecting the sales of leisure food – space.
The size of the main shelf should be considered first. With the increase of shelf area, the sales of leisure food will also increase accordingly. According to relevant sources, 80% of the consumption in leisure food stores is impulsive.
Therefore, the corresponding increase in the main shelf area can increase impulsive consumption, but also can increase consumer awareness, and ultimately increase the sales volume in the store.
02 display skills
On the one hand, the increase of leisure food shelf space will increase the category of products. On the other hand, the improvement of the location and display of leisure food shelves will also improve sales performance. Sales will improve when we occupy the end of the shelf close to the largest volume of traffic.
Attention should be paid to the following points in commodity display:
(1) Vertical display of the same brand
“Light up and heavy down” should be displayed with one or less specifications as far as possible. Avoid losing the overall visual impact per unit area of multi specification display. Many stores operate vertical display, which is beneficial to this requirement.
(2) Centralized display
Products with many categories are often weakened by the market, classified display, and lose the effect of overall publicity. We should strive for centralized display in independent exhibition area to highlight the comprehensive strength of the brand.
(3) End shelf display
Most of them are single specification products. The selection should be based on the principle of customer orientation.
(4) Horizontal display in the middle of the shelf
The best display position is about 45 ° downward. Strive for the best horizontal position to place the main products. In addition to the special promotion of new products and other tasks, this position can be used for publicity
(5) Full display
Keep the shelf full of products to avoid competing products occupying the display position when the product is short of goods. At the same time, we should pay attention to the principle of first in first out to avoid unnecessary products with long lead time.
03 secondary display
For the sale of leisure food, if the store space allows, the secondary display of leisure food can be appropriately used. No matter how the store sales are, the secondary display of leisure food can bring additional sales. Therefore, secondary display is another effective way to promote consumers’ purchase.
Second display can stimulate customers’ desire for second time shopping, expand the possibility of impulse consumption, and make the sales volume and income increase continuously.
04 promotion support
In addition, with the support of good display and advertising, appropriate price reduction and advertising promotion can also achieve the best sales volume. When the promotion of leisure food, impulse consumption will become planned consumption.

Past review

Preview of spring total eclipse 2021
Time: March 4-6, 2021
Venue: Shenzhen International Convention and Exhibition Center (Bao’an District)
Exhibition hall: Hall 13 and 15
Estimated exhibition scale: 40000 square meters, about 520 exhibitors
Estimated audience: 52000
Exhibit type: candy, snack, cake, imported food
Contact: 15810224093 Li Jun
Preview of autumn 2021
Time: August 28-30, 2021
Venue: Ningbo International Convention and Exhibition Center (181 Exhibition Road, Yinzhou District, Ningbo City, Zhejiang Province)
Exhibition hall: hall 1, 2, 3, 4, 5, 6, 7 and 8
Estimated exhibition scale: 79000 square meters, about 920 exhibitors
Estimated audience: 92000
Exhibit type: candy, snack, cake, imported food
Contact: 15810224093 Li Jun

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