China Food

What else can food development and innovation do? Only you can’t think of it. Without AI, you can’t do it! ​

Nowadays, even AI can make custom food seasoning? It can also predict innovation trends and develop new plant nutrients Only you can’t think of it. Without AI, you can’t do it!

By Clara Zhu

Source: food daily (ID: food)

The number of new products and beverages released every day is far beyond people’s imagination. But most of the new products are not successful in the market. According to IRI, a market research firm, more than 10000 new products enter the retail shelves every year, but 90% of them fail to achieve their preset sales targets.
How to quickly catch the attention of consumers on the shelf and increase the repurchase rate? Perhaps the best tool for AI product optimization. AI can scan social media, the Internet and data from market research companies to obtain consumer preferences, help companies capture market trends faster, develop tastes and explore information about new ingredients, which will greatly speed up market analysis and product development.
Simulate the taste of real meat,
Finmeiyi uses Microsoft AI technology
Develop more delicious roast beef flavor
The epidemic has accelerated the development of the alternative protein market. According to spins, sales of all plant-based meat increased 148% over last year. More and more companies are trying to mimic the flavor and taste of natural meat, and the differences between products are becoming more subtle. But which is the taste consumers are looking for?
With the gradual maturity of AI technology, more and more companies begin to try to find the answer through AI technology to meet the needs of consumers and increase market share.
In October 4th, the world-renowned fragrance and fragrance company, using the technology provided by Microsoft, launched a flavor optimization project. They used AI to create a grilled beef flavor suitable for plant meat. At present, fenmeiyi is developing more popular flavors based on the raw material database.
Source: Firmenich
Emmanuel butstraen, President of finmeiyi, said: “we must understand and respond to the rapid development of consumer demand with faster speed and more creativity.”
There is no doubt that AI is the key to breaking the game. It can more accurately distinguish the differences between different products, correctly predict the needs and preferences of consumers, and can meet the requirements of consumers for ingredients to the greatest extent, and realize the cleaning and labeling of products, such as the selection of natural non genetically modified materials. With the change of consumption trend, enterprises compete to speed up the speed of product listing, AI will play a greater role in the future.
Pepsi enters AI,
Accelerate the accurate prediction of innovation trend
For large companies, whether they have a flexible way of innovation has been regarded as related to the survival of enterprises. If food innovators try to keep pace with the changes in consumers’ lives and not be eliminated by the market, then rapid innovation is necessary.
New demands, new trends and new hot spots are emerging in the market at any time, which provides a lot of opportunities and inspiration for brand manufacturers to develop innovative and delicious products. However, which trend will continue and which is just “yesterday’s yellow flower”? Perhaps companies need to find smarter ways to understand the changes behind consumers.
PepsiCo uses the new ADA AI insights technology to rapidly promote the innovation of its business future brands. The technology can determine consumers’ latest eating preferences by analyzing billions of chats on social media.
In 2018, PepsiCo used ADA AI technology to make algae a hot ingredient. The subsequent off the eaten path seaweed snack has sold more than 6 million pounds. Meanwhile, PepsiCo and Sainsbury’s, the largest food retailer in the UK, have developed the most advanced visual recognition and flavor decision-making system to accelerate brand positioning and innovative development.
In 2019, Kombucha was identified as the most potential beverage category. PepsiCo focused on hot spots, promoted its brand kevita to launch Kombucha tea in time, and entered seven European markets successively.
“AI technology will play an important role in innovation and has become a key part of the product innovation process,” said Karen Scott, PepsiCo’s senior innovation director
ADA AI technology continues to focus on social media, blogs, message boards, as well as review websites of restaurant recipes. It extracts effective information from them, summarizes them, and finally quickly determines the right innovation decision. This approach helps marketers play a more active role in early trend forecasting and product development. More flexible innovation methods also help these large integrated companies create more possibilities.
AI helps ConAgra find more “undiscovered” potential
Choice is a double-edged sword. It gives the brand more opportunities, but it also means that consumers’ preferences are more changeable. It is not enough to know what consumers like today. Enterprises must foresee what people want tomorrow in order to survive in the increasingly fierce competition. To this end, more and more companies are beginning to use AI technology to process large amounts of Internet data to determine future trends.
In July 2019, ConAgra, an American food giant, entered the AI field, extracting data from various information sources for analysis and providing consumers with what they want. ConAgra has an AI platform that can analyze social media across the web, automatically extracting data and analyzing it.
The existence of AI platform helps enterprises identify many “development potentials” that do not attract the attention of enterprises.
Last year, AI platform showed that people began to pay more attention to plant-based diet and compostable packaging, so ConAgra launched a cereal free healthy choice energy bowl, which sold well after it was launched.
The data on the Internet have immeasurable value for trend analysis and prediction. In 2014, management consulting firm at Kearney conducted a survey of 10000 consumers and found that more than half of the respondents surf the internet almost every hour when they are awake and spend a lot of time browsing information and sharing opinions.
This means that if a mature FMCG company continues to rely on traditional research methods and product development, they may fall behind. Artificial intelligence provides these industry giants with a window to the “fast track of trends”, so that enterprises can have a clearer understanding of what people actually want to try. AI platform enhances the effectiveness of the method by providing real-time data points for enterprises. The information collected by AI platform can not only help guide production and research, but also provide products that can immediately arouse consumers’ resonance.
Tastewise, a start-up
Using AI to provide the latest food trend analysis service
E-commerce and social media are changing people’s lives, which also means that food industry trends and consumer insight must be more active.
“If you need to take six months to conduct a survey, then analyze the survey results and get a decision, and finally make production or change the menu, then all of these plans are already late. Maybe it could have happened six months ago. ” Alon Chen, chief executive officer of estewise, said.
According to alon Chen, the biggest challenge affecting enterprise development today is actually to find data and insights for real-time analysis. Therefore, they used predictive analysis, algorithms, machine learning, computer vision and natural language processing to build an artificial intelligence platform, tastewise, which can analyze billions of food and beverage data points. Platform users can search for emerging food trends online and receive the latest industry insights and forecasts.
Unlike ConAgra’s AI platform, tastewise can not only analyze social media, but also filter food photos, restaurant menus and recipe sharing. “Social media is a good indicator, but it also needs to be integrated with other data points to make the analysis more practical,” Chen said
Image source: the spoon
In February last year, tastewise released its first food trends report. According to the report, Zhou’s presence on social media has increased by 129% in the past year, which is likely to be the next “srisacha hot sauce” that is popular all over the network. In addition, truffles, Hawaiian snacks such as spam musubi and purple yam also showed rapid growth. Subsequent facts have proved that these predictions have indeed become a popular trend in the food industry.
Pure gray concept hotel has also made a lot of money from its partnership with tastewise. Guy hecksch, the global vice president of pure gray Concept Hotel, said: “it’s not only in-depth understanding of consumers, but also helping us select a more reasonable target audience and change our decision-making strategy.”
Brightseed founded AI platform for plant nutrient research and development
Of course, not only product development and trend analysis, but also artificial intelligence can be used to promote the development of plant nutrients.
The rise of plant base promoted the development of more plant nutrients. Innova market insights listed “plant based revolution” as one of the top ten trends in 2020. Plant nutrients have been widely concerned by the scientific community because of their unique functions.
Brightseed, a bioscience company, has established the world’s first AI platform forager for the discovery, development and commercialization of plant nutrients.
By analyzing the nutritional components of plants, forester screened and explored the newly discovered plant nutrients and mapped them to human health for identification and confirmation, which can be applied to the development of functional food and drugs. At present, forester has identified nearly 300000 plant nutrients, and is expected to exceed 1 million by the end of this year.
This milestone technology has been widely concerned by the industry. In September, brightseed, a bioscience company, raised $27 million to launch larger scale research and application of the technology. Brightseed has previously established a multi-stage partnership with Danone North America, which Danone hopes to discover the health benefits of previously unknown plant ingredients. Currently, brightseed is helping Danone identify potential molecular links between certain compounds in raw soybeans and health benefits.
Jim flatt, co-founder and CEO of brightseed, said: “just as mapping the human genome has opened a new era in medicine, one of the most exciting areas is the use of forge AI to map plant to human connections! We are facing an unprecedented public health crisis, and people are looking for plant-based products that can bring health. Because there are millions of plant nutrients hidden in plants, our goal is to discover these substances, understand their functions, and apply them to our product innovation. “
Embrace and prepare for it
We are in an era of information explosion. Artificial intelligence is the best and only choice to deal with various complicated information and data around us. With the development and maturity of AI and machine learning algorithms, artificial intelligence will play an increasingly important role in innovation decision-making.
According to the white paper on artificial intelligence, the use of artificial intelligence technology will enable the global food and beverage market to grow at a compound annual growth rate of more than 42.18% by 2021. In addition to its applications in product development, trend prediction and nutrient development, AI also plays an important role in food safety traceability, supply chain, nondestructive testing and automated sorting.
In the future, we can look forward to an era of self-service in the whole industry. From the source of agricultural products supply to product packaging, from food development to food safety, artificial intelligence will seamlessly link every step of the manufacturing process, and greatly improve productivity and innovation. At the same time, the precision of artificial intelligence will also accelerate product segmentation and promote the food industry to enter the era of personalization.
Reprint or join the community: Cherry (wechat: 15240428449);
Business cooperation: Amy (wechat: 13701559246).
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