Candy, sweet and happy food, almost no child does not like it, almost everyone has a love of candy in his childhood.
However, great changes have taken place in the candy market in recent years. People’s attention to nutrition and health makes high sugar food encounter unprecedented resistance.
Data source: Frost & Sullivan, measured by Soochow Securities Research Institute
With the improvement of consumers’ health awareness and the increasing demand for quality consumption, the daily demand of traditional candy is gradually reduced.
However, this does not mean that the candy industry is doomed to decline. People still want to eat sweets, but at the same time, they hope it can be healthier. The dual demand for flavor and health is driving product innovation.
Fun candy box
Yuha taste sugar for women with iron deficiency anemia
Functional candy launched by Japan’s Yuha
In recent year, the sales scale of tmall chocolate gift box doubled year on year, far exceeding the overall growth rate of the category. Different from the sales peak of categories from November to February of the next year, the annual sales of hand gifts are relatively average, and the trend of daily consumption is obvious.
Double picture of hand ceremony
Packaging differentiation is becoming more and more outstanding, but the sustainability of packaging is not enough. In addition, candy packaging needs to expand consumption scenarios, considering the consumer experience in different scenarios.
The future innovation of candy packaging should be considered from the following four directions:
Tang Xiaotian’s new concept soft candy
Ohde packaging box with quality and recyclability
Ohde packaging does not have the plastic pallet commonly used in the industry. The non-toxic printing pigment meets the food safety requirements and is conducive to environmental protection. At the same time, the product does not use hot pressing, instead, blind stamping technology, in order to take into account the high-quality packaging requirements and recyclability.
Preview of spring total eclipse 2021