China Food

Trend | personalized, younger and functional, the 100 billion candy packaging market is innovating and changing

Candy, sweet and happy food, almost no child does not like it, almost everyone has a love of candy in his childhood.

However, great changes have taken place in the candy market in recent years. People’s attention to nutrition and health makes high sugar food encounter unprecedented resistance.


Data source: Frost & Sullivan, measured by Soochow Securities Research Institute

With the improvement of consumers’ health awareness and the increasing demand for quality consumption, the daily demand of traditional candy is gradually reduced.


However, this does not mean that the candy industry is doomed to decline. People still want to eat sweets, but at the same time, they hope it can be healthier. The dual demand for flavor and health is driving product innovation.



Fun candy box



Huangfeihong lozenge


Yuha taste sugar for women with iron deficiency anemia


Functional candy launched by Japan’s Yuha


In recent year, the sales scale of tmall chocolate gift box doubled year on year, far exceeding the overall growth rate of the category. Different from the sales peak of categories from November to February of the next year, the annual sales of hand gifts are relatively average, and the trend of daily consumption is obvious.


Double picture of hand ceremony



Packaging differentiation is becoming more and more outstanding, but the sustainability of packaging is not enough. In addition, candy packaging needs to expand consumption scenarios, considering the consumer experience in different scenarios.


The future innovation of candy packaging should be considered from the following four directions:

1. 拓展消费场景。借助生日、节日、伴手礼、喜宴、健身等等场景,设计针对性的包装,挖掘更多糖果消费潜力。

2. 产品跨界创新。跨界拓展是糖果巧克力产品求新求爆的重要途径,包装如何适应跨界创新将是关键。
3. 改进功能型糖果包装。应用功能性包装材料等新技术,确保功能型糖果品质,并与普通糖果形成差异化。

Tang Xiaotian’s new concept soft candy

4. 推动包装绿色、可持续化。更少的塑料,更多的可再生原材料,更低的包装重量,可回收性等等。


Ohde packaging box with quality and recyclability

Ohde packaging does not have the plastic pallet commonly used in the industry. The non-toxic printing pigment meets the food safety requirements and is conducive to environmental protection. At the same time, the product does not use hot pressing, instead, blind stamping technology, in order to take into account the high-quality packaging requirements and recyclability.

Source: Packaging Manager

Past review

Preview of spring total eclipse 2021

Time: March 4-6, 2021
Venue: Shenzhen International Convention and Exhibition Center (Bao’an District)
Exhibition hall: Hall 13 and 15
Estimated exhibition scale: 40000 square meters, about 520 exhibitors
Estimated audience: 52000
Exhibit type: candy, snack, cake, imported food
Contact: 15810224093 Li Jun
Preview of autumn 2021
Time: August 28-30, 2021
Venue: Ningbo International Convention and Exhibition Center (181 Exhibition Road, Yinzhou District, Ningbo City, Zhejiang Province)
Exhibition hall: hall 1, 2, 3, 4, 5, 6, 7 and 8
Estimated exhibition scale: 79000 square meters, about 920 exhibitors
Estimated audience: 92000
Exhibit type: candy, snack, cake, imported food
Contact: 15810224093 Li Jun
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