China Food

Three consecutive quarters to achieve double growth, see how this enterprise break through?

On the afternoon of October 29, the delayed release of the third quarter report of roasted nuts, Qiaqia food, was released in 2020, realizing the double growth of revenue and net profit! It is worth noting that this is the beginning of this year, qiqia food reported revenue and net profit for three consecutive quarters. A satisfactory answer sheet was handed in in during the special period of the war.   


Compared with laiyifen, which released the performance report on the same day, and the liangpin shop and three squirrels that have published the three quarterly reports before, why can the more “elderly” Qiaoqiao food become “one of the best” against the background of increasing the overall income of the industry without increasing profits?


According to the analysis of experts in the industry, qiqia has the advantages of complete supply chain, large single product “small yellow bag”, and the advantage of traditional stir fry. The performance of the third quarter is expected to be red.


According to the third quarter report of qiqia food, the company’s revenue in the third quarter reached 1.356 billion yuan, a year-on-year increase of 10.11%. The net profit attributable to shareholders of the listed company was about 235 million yuan, with a year-on-year increase of 30.26%. In the first three quarters of this year, the operating revenue was about 3.651 billion yuan, with a year-on-year increase of 13.41%; the corresponding attributable net profit was about 530 million yuan, with a year-on-year increase of 32.3%. Net profit attributable to shareholders of listed companies after deducting non recurring profit and loss was 455 million yuan, up 43.36% year on year.

Small food agents noted that since this year, qiqia food has achieved double growth in revenue and net profit for three consecutive quarters.

What needs to be pointed out is that compared with peers, qiqia food’s performance can be described as “a unique branch”! Laiyifen, which released the third quarter performance report on the same day as qiqia food, had a revenue of about 2.999 billion yuan in the first three quarters of 2020, a year-on-year increase of 2.90%, and a net loss of about 37.59 million yuan, a year-on-year decrease of 349.46%. Prior to the release of the third quarter of the good shop, three squirrels also showed a phenomenon of increasing income but not increasing profits.


The data shows that the operating revenue of liangpinpu in the first three quarters was 5.530 billion yuan, up 1.29% compared with the same period last year; the net profit attributable to shareholders of listed companies was 264 million yuan, down 16.15% year on year. The operating revenue of the three squirrels in the first three quarters was 7.231 billion yuan, up 7.7% year-on-year; the net profit attributable to shareholders of listed companies was 264 million yuan, down 10.62% year on year.




Why can qiqia food’s performance become “double track red” under the background of the industry’s overall revenue increase but not profit increase? “This is what we expected,” said Zhu danpeng, an analyst with China’s food industry.


He pointed out that qiqia has the advantages of complete supply chain, big single product “small yellow bag” and traditional fried goods. “Different products match different channels, different products match different consumer groups. Qiqia has brought its whole brand effect and scale effect to the extreme. Therefore, in the overall industry competition, qiqia also gains a lot More consumption dividends, this piece highlights its advantage in building the whole industry chain.


Zhu danpeng further explained that Qiaqia has its own planting base, self-control factory, hypermarket and e-commerce channel, and the whole industrial chain is complete.


From the online visit platform of qiaqa nut transparent factory which was launched before, in order to ensure the fresh quality of nuts from the source, Qiaqia established the nut pie agricultural company as early as 2014, which laid out the whole nut industry chain and created a nut raw material planting base of more than 1 million mu. And through CCTV news broadcast transparent factory form, also showed its hard power.


Oriental Securities Research Institute has previously speculated that the nut plantation is expected to start fruiting in 2020, with a high yield period of 60-70 years.


On the one hand, the planting base can provide nut raw materials for the company, on the other hand, it can also expand the domestic nut planting scale, break the monopoly of foreign high-end nuts, and reduce the company’s procurement cost.


At present, most of the small businesses are able to solve the problems of the asset management mode.




In addition to the title of melon seed industry giant, qiaqa food has become another bright IP in recent years. This is the result of qiaqa food continuously digging its “moat” and creating the “second growth curve” of nuts.


As for “xiaohuangbao”, Zhu danpeng pointed out that because xiaohuangbao nuts every day, it has formed a very perfect product matrix, plus its channel advantages, the overall performance is inevitable!


According to the information obtained by the snack agent, qiaqa food launched daily nuts in 2017, and in 2018, the annual sales of small yellow bags, which have been available for more than one year, exceeded 500 million yuan. On the basis of sunflower seed business, qiqia food successfully found the second development curve with the help of daily nuts. From 2015 to 2018, the company’s nut products increased from 21 million to 502 million, with an annual compound growth rate of 188%.


The snack generation noticed that qiaqa food is actively exploring the nut Market and opening the two wheel drive development of melon seeds and nuts. In the homogenization competition of nut industry, it also relies on its own technical advantages and puts forward new strategies.


At the end of July this year, qiqia food launched two heavyweight new products, namely breakfast daily nut oatmeal and probiotic daily nut, to lay out the “nut plus” market and expand the nut product matrix. Qiqia food once said at the new product launch site that qiaqa, as a nut expert, will continue to carry out category innovation, making nuts a necessity for daily nutrition and leading the development of the industry.


Zhu danpeng pointed out that qiaqa Food Co., Ltd. has consolidated the frying business, and then grafted its whole bonus and resources into the whole nut business, which conforms to the demand of the whole health and an upgrade of consumption.


Snack agents noted that qiaqa nut sales were affected by the epidemic situation at home and the lack of consumption scenarios, but the overall impact was limited. The semi annual report showed that the daily nut sales of xiaohuangbao were gradually rising, and the sales volume was increasing compared with the same period last year. According to the analysis of the semi annual report, combined with the international and domestic development trends, consumers’ long-term pursuit of health and nutrition will not change, and the long-term development trend of nuts will not change. And the epidemic situation will lead to the increase of consumers’ health awareness, which is better than nut consumption in the medium and long term.


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