China Food

Falling in love with a Wai defines the different taste of childhood

March 4-6, 2021 spring all food show meet in Shenzhen

Every Chinese’s childhood is a bunch of popcorn! The popcorn in the Chinese people’s impression is inseparable from a dusty old man, who brings a “artifact” – iron gourd, which is assembled by a small converter, a stove, a bellows and a long cloth bag. When the gourd bursts out a loud noise, the mouth watering popcorn will jump into the bag
As time goes by, with the gradual retirement of “iron gourd”, the taste of childhood has gradually faded. In the dead of night, will you suddenly miss some flavor of childhood?

Tianjin hongshunda Food Co., Ltd. (hereinafter referred to as “Ai Shang a Wai”) has been firmly engaged in the production of “love on a Wai” popcorn. It is committed to bringing adults to aftertaste of childhood and creating their own childhood flavor for children.

Nowadays, there are more and more popcorn manufacturers. Falling in love with a Wai has gradually opened up channels such as supermarkets and stores, gaining recognition from consumers. How did you fall in love with ah Wai?

The taste of childhood

It’s round corn

印象中,“铁葫芦”爆出的爆米花,是球形的,就像有一层坚固的网,包住了崩裂的玉米粒。
可是后来,寻寻觅觅,见到的爆米花大多数呈“开花”的状态。为了给消费者带来童年的体验,恋上阿歪花了大量的时间进行调研。

总经理刘菲菲说:“新疆昼夜温差大,产出的玉米粒圆润饱满,为了保证玉米粒的质量,我们选择自己购进玉米种子,邀请当地有经验的农民,在新疆包地种植。”恋上阿歪的爆米花完美的还原了球形爆米花的形态,得到年轻消费者的青睐。
同时,年轻人喜欢追求个性化,喜欢朋友圈打卡。恋上阿歪瞄准了年轻人的特性,专门改进爆米花包装,采用778g大瓶包装方式,带给消费者崭新的体验。一位消费者在朋友圈Po出照片后说:“买回家都舍不得吃,第一时间发个朋友圈。其实,摆在家里做装饰也是不错的选择。

In order to make better use of popcorn in the market.

The taste of childhood

It’s the smell of popcorn you can buy everywhere
As a child, supplies were scarce, and it took a long time to eat popcorn.
Later, most of the popcorn products on the market appeared in cinemas. Therefore, if you want to eat popcorn, you need to spend a lot of energy and physical strength. These, for young people and children, are obviously unattractive.

Liu Feifei, who is familiar with the market, decided to lay the love love a Wai series of popcorn in supermarkets and hypermarkets, so that everyone who likes to eat popcorn can start successfully in the first time.

This intimate move attracted the attention of excellent dealers all over the country for falling in love with a Wai. Liu Feifei said: “now the sales in northwest, North and central China are very good, and the return rate has been rising. These are inseparable from the support of dealers, so we lower the threshold of dealers, and strive to find the right channel for dealers to cooperate. ”

Love a Wai to adopt the cooperation policy of “only one agent dealer in one region” to the greatest extent protect the rights and interests of the partners. In this regard, Liu Feifei explained: “we strive to become a strong backing for dealers, protect the rights and interests of cooperative dealers, but also to protect their own rights and interests.” This policy has won the unanimous approval of its partners and laid a solid foundation for its dealers to continue to explore blank areas.
Only by providing convenience for consumers and providing support for dealers can we gain market recognition.
The taste of childhood
It’s the taste of constant innovation
Popcorn is an irresistible snack. According to relevant data, the global popcorn production in 2018 was 2277.4 kilotons. It is expected that the market size will increase from $6963.1 million in 2018 to $11848.2 million in 2025.

The survey results show that in the next five years, the per capita popcorn consumption in China will gradually reach 6 liters, and the popcorn consumers will be further expanded to further develop into daily sales. It is estimated that by 2024, the size of China’s Popcorn market may reach 18.61 billion yuan, and China will become the world’s largest popcorn producer and seller.

In this huge market, I fell in love with a Wai for more than ten years and accumulated rich experience in producing popcorn. Liu Feifei said: “from the moment I decided to use my son’s image as the product logo, I decided to keep working in this industry.”
With the increasing popularity of the market, some manufacturers began to imitate. In this regard, Liu Feifei said: “we have been imitated all the time, which also inspires us to innovate constantly from the side, so as not to be surpassed.” Next, fall in love with a Wai will continue to adjust the customer structure, fill in the blank area of investment promotion, and lay popcorn in more places.

Every generation has its own taste of childhood. In the future, falling in love with a Wai will be engraved with deep brand on the taste buds of consumers of each age group through continuous innovation, and become the symbol of innocent childhood.
China Merchants Tel: 18202652070 (President Liu)

March 4-6, 2021

Meeting with “love on a Wai”, Shenzhen International Convention and Exhibition Center, 36 m2, luxury special decoration booth No.: 15c36

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Source: original copy of snack express needs authorization of
Editor in chief: Li Jun
Author: Guo Jia; Editor: Liu Yuting

Past review


2021春季全食展预告
时间:2021年3月4日-6日
地点:深圳国际会展中心(宝安区)
展馆:13、15号馆
预计展会规模:40000平方米,约520家展商
预计观众:52000人次
展品类型:糖果 零食 糕饼 进口食品
参展联系:15810224093 李俊
2021秋季全食展预告
时间:2021年8月28日-30日
地点:宁波国际会展中心(浙江省宁波市鄞州区会展路181号)
展馆:1、2、3、4、5、6、7、8号馆
预计展会规模:79000平方米,约920家展商
预计观众:92000人次
展品类型:糖果 零食 糕饼 进口食品
参展联系:15810224093 李俊
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