On November 24, 2020, ADM, a global leader in nutrition and a partner of the world’s top consumer brands, released five major food and beverage trends that will affect changes in consumer eating patterns in the new year.
Based on an in-depth study of ADM’s exclusive outsidevoicesm consumer insight platform, the report analyzes the trends that will emerge in the next 12 months. Each trend has been strongly influenced by behavioral and social changes since the outbreak, including increased anxiety and stress, shifts in priorities, changes in social connections, and a more comprehensive approach to health.
“The global health crisis has changed consumer preferences in new and unexpected ways,” said Vince macciocchi, President of nutrition at Adm. “We see an increasing demand for food and drink from consumers to support the immune system, improve mood and reduce environmental impact, driven by growing tensions. This provides a unique opportunity for major brands to develop disruptive innovative products and change the way consumers eat. The coming year will be marked by a major breakthrough in the field of nutrition and a year of great innovation. “
“For the food and beverage industry in the Asia Pacific region, the coming year will be a year of significant change and innovation,” said Liu Yuxiang, President of ADM Asia Pacific. “Driven by the global health crisis and the trend of sustainable development, consumers are looking for products that contain natural beneficial ingredients and have a more healthy and positive impact on the environment. As consumers increasingly look for products that meet these expectations, and the demand for plant protein in the diet becomes stronger, we will see greater transparency in label information. This will be a dynamic market and we look forward to helping our customers meet the challenges and opportunities in the future. “
The five major trends to stimulate innovation in the new year include:
A more active way to keep fit
The ADM study found that 31% of consumers are buying more products tailored for their health, and 50% of consumers say they prefer foods and drinks containing natural beneficial ingredients.
The desire to affect health through food and drink is creating new opportunities for nutritious products with functional health benefits designed to support the immune system, enhance mood and maintain energy. Sensory factors such as flavor and color are also playing an important role. Consumers are attracted to colorful and exciting foods and drinks, such as citrus flavors, natural vitamin C, and products with familiar, nostalgic flavors during stress.
Sustainability becomes the focus
More than two thirds (65%) of consumers want to have a positive impact on the environment through their daily behaviors , which is also the main reason why 32% of consumers buy sustainable products . People are increasingly aware of their common impact on the environment, which is prompting more and more businesses to fulfill their commitment to sustainable development, not only end products, but also responsible purchasing and operating standards.
For example, special feeds to reduce methane emissions from livestock can help satisfy consumers’ interest in more ecologically friendly sources of protein. New agricultural practices, such as renewable agriculture, are being used to fertilize soil, reduce carbon emissions and improve the water cycle. Renewable plant materials such as corn starch and even seaweed appear in consumer packaging to reduce landfill.
It’s the door to health
About 25% of global consumers suffer from digestive system health problems . Among them, 50% of consumers claim that digestive system health problems have a moderate or serious impact on their overall health . The epidemic has accelerated consumer interest in more comprehensive health practices, including a deeper understanding of the fundamental role of gut microbiota in everyone’s health.
Microbiota specific products have been shown to help address specific metabolic conditions and problems, such as weight management, immune system support, and better emotional health. This provides a fertile ground for food and beverage innovation, such as functional solutions such as prebiotics, probiotics and post prebiotics that support microbial community functions.
Plant based food
It’s not limited to Hamburg
Globally, 56% of vegetarians are trying to eat more plant-based foods and drinks, which has promoted vegetable protein to become an increasingly mainstream phenomenon . The demand for vegetable protein products is expanding rapidly, not only hamburgers, but also shellfish, shrimp and other plant-based seafood, vegetable based cheese, instant protein snacks and other novel products. As new technologies such as 3D printing and protein fermentation play a role in promoting innovation, meat substitutes are also developing. The new plant based meat includes beef steak, chicken breast, lunch meat, bacon and other whole muscle products.
Dairy substitutes, an early leader in the field of plant nutrition, are gradually expanding to other forms, including yogurt, ice cream, butter, sauces and cream. To stand out in the dairy market, products must provide more protein than traditional dairy products and have nutritional labels that strengthen functional ingredients such as vitamins and minerals or probiotics.
Transparency builds consumer trust
At present, consumers expect food labels to provide greater transparency throughout the product life cycle. As consumers want a clearer understanding of the sources of ingredients in food and beverages, this helps to drive demand for local products. In fact, 26% of consumers in the world will look for origin on food and beverage labels .
Consumers’ pursuit of cleaning ingredients extends to flavor and color, and many people are looking for natural alternatives, whether it’s elderberry berries with a strong blue hue, or peppermint, which brings cool to food and drinks. Sweeteners such as Siraitia grosvenorii and stevioside will become more and more popular as consumers seek natural ways to reduce sugar intake.
The new outbreak has completely changed consumers’ view of the world and affected the way people eat and communicate. With the above nutritional trends booming in 2021 and beyond, ADM is positioned to provide innovative solutions to meet customers’ needs in the changing market.
At ADM, we unlock the power of nature and provide nutrition for the world. With industry-leading innovation, a comprehensive mix of ingredients and solutions, and a commitment to sustainable development, we offer our customers the edge to address current and future nutrition challenges. We are a global leader in the field of human and animal nutrition and agricultural products processing and trade. Our breadth, depth, insight, facilities and logistics expertise provide us with unparalleled capabilities to meet food, beverage, health and welfare needs. From the seeds of ideas to the results of solutions, we enrich the quality of life around the world. To learn more, visit: www.adm.com 。
Read the original