China Food

Unilever officially entered the Chinese plant meat market and reached strategic cooperation with Burger King and Shuangta. The group standard of “plant based meat products” in China was released

This is foodplus’s 149th weekly

Statement: This article is the original article of foodplus and cannot be reproduced without authorization

Week has changed from focusing on information analysis to focusing on the richness of information. We will collect and take stock of the most noteworthy information of the food and consumer goods industry in the past week.


Big event & wind vane

Unilever has officially entered the Chinese plant meat market, introducing its vegetarian butcher, a Chinese brand named Zhizhuo butcher, into China, and has reached strategic cooperation with Burger King and Shuangta food

Author: Hai Feng

Source: Unilever China official account, Foodaily, food venture insight by FoodPlus (FEII)


Unilever launched a vegetable meat product Zhuo meat producer and launched strategic cooperation with Hamburg in China. Source: Unilever China WeChat official account


One month ago, we reported on Unilever’s plant based and alternative protein strategy in issue 144 of weekly. We saw that Unilever registered the Chinese trademark of Zhizhuo butcher, and speculated that Unilever would introduce this plant meat brand into the Chinese market.


Not long ago, according to Unilever China China WeChat official account, the founder of the WeChat has been officially introduced into the Chinese market. And has already worked with Hamburg Wang Dacheng to launch the real fragrant plant meat fort. From December 23, 2020 to April 6, 2021, consumers can buy 325 hamburger King stores in Beijing, Shanghai, Shenzhen and Shenzhen, except for special stores. This is a new product.


The vegetarian butcher is a Dutch plant meat brand established in 2010. It was acquired by Unilever in 2018. At present, through Unilever’s global marketing and channel network, plant meat products have been listed in 45 countries and regions.


To vigorously promote plant meat products is also a series of commitments made by Unilever to meet the challenges of the food system. It is a new plan for sustainable, healthy and affordable food, including the following core items:

a. It is expected that the revenue of dairy products and meat substitutes will reach 1-2.7 billion euro in the future;

b. By 2025, reduce food waste from factories to shelves;

c. By 2025, the number of nutritious products will double;

d. Continuously reduce the amount of heat, salt and sugar in all products.


At the same time, we also learned from the announcement of Shuangta food that it has reached a strategic cooperation with Unilever. Shuangta food will establish a comprehensive and in-depth cooperative relationship with Unilever in the production and sales of plant-based protein products, and the two sides signed the “local commercial terms contract”.


According to the contents of the announcement, we can not fully know that Shuangta food is the OEM or raw material supplier of Unilever’s Chinese plant meat products. However, no matter which form it is, it indicates that Unilever’s newly launched Zhizhuo butcher brand will land its production in China, because the products that Zhizhuo butcher has listed in the Chinese market mainly rely on imports. This also shows an important signal that Unilever is optimistic about China’s vegetable meat market.


From the cooperation with Burger King, it can be seen that Unilever’s marketing strategy for Chinese vegetable meat is mainly catering channels, and a big core behind this is that Unilever has very good catering channel resources. As a food giant, professional catering service is a major core business. Unilever owns the business brand of Unilever’s catering planning, and at the same time, it also has a brand It’s a condiment brand. Both in the restaurant side has good resources, at the same time in the chef side also has a strong appeal.


This kind of resources and appeal can be regarded as one of the core competitiveness of Unilever in promoting plant meat in the Chinese market. In the future, it is likely that Unilever will continue to cooperate with more catering chain brands, and non chain restaurants may also launch plant meat products.


So far, two food giants have introduced plant meat products to the Chinese market. Nestle, a leading company in the field of artificial meat, launched its harvest gourmet plant meat product on December 9 Meat entered the Chinese market as early as the beginning of the year and entered the mainstream retail channels. Several Chinese companies have expanded this market, including zero and green Monday.


On the one hand, these developments indicate that China’s vegetable meat market has risen and is likely to enter a period of rapid growth. On the other hand, they also indicate that the competition in China’s vegetable meat market will be more and more fierce.


For more in-depth analysis and judgment of the plant meat market and the whole artificial meat market, foodplus’s upcoming membership service [food venture capital insight by foodplus] (hereinafter referred to as feii) tested an online live broadcast sharing activity of China’s artificial meat track insight meeting the day before yesterday. Now the live playback has also been online. You can click here to learn more. At the same time, we will also compile a report of China artificial meat track insight meeting. Please keep your attention.

Chinese society of food science and technology issues group standard of plant based meat products

Author: turo

Source: China Society of food science and technology

Photo source: China Society of food science and technology


Recently, the Chinese society of food science and technology released the group standard of plant based meat products.


Founded in 1980, China Society for food science and technology is an academic, national, non-profit social organization voluntarily formed by scientific and technological workers of food industry and units related to food science and technology. It is a subordinate unit of China Association for science and technology.


The joint drafting units include the top food science and technology engineering universities in China and many supply chain, brand and sales enterprises in the plant meat industry. Domestic and foreign big food brand companies, such as Nestle, Unilever, Laifen and three squirrels, are all on the list. However, there are no domestic plant meat start-ups at present. DuPont, who was previously rumored to join the drafting unit, is also on the list No longer on the list. The specific list includes:

China Agricultural University, Jiangnan University, Chinese Academy of Agricultural Sciences, Danisco, Unilever, Nestle, Cargill, Qishan, Shuangta, laiyifen, Panpan, three squirrels, etc.


The group standard of plant based meat products has many requirements for all aspects of products. The basic requirements include:

1. Protein and fat should come from plant raw materials, and animal protein and fat should not be added.

2. The product formula design should be based on the nutritional composition of the animal meat products.

3. Food additives (including nutrition fortifiers), microorganisms and ingredients from microorganisms can be used. Except for water and edible salt, the mass fraction of other non plant ingredients should not exceed 10% of the total mass of the product.


Sensory requirements and physical and chemical indicators, photo source: China Society of food science and technology


China’s plant meat / artificial meat industry is in its infancy, and its voice is gradually increasing. At this time, it is urgent to realize standardization and avoid the occurrence of “one mouse excrement spoils one pot of porridge” products, which will damage the consumer market’s cognition of plant meat. In the past, a lot of tuyere industries in China rose and fell in droves. The early realization of standardization and technological innovation can avoid some industry chaos to a certain extent. This group standard of plant based meat products also has a certain milestone significance for China’s plant meat / artificial meat industry.

Recent developments of food start up & innovation companies

Lemonbox entered tmall global and launched a new series of products

Author: orva

Source: lemonbox official micro store and tmall flagship store

Photo source: lemonbox tmall overseas flagship store

Recently, lemonbox launched functional soft candy and light customized daily nutrition supplement package in tmall flagship store. The two types of new products present a trend of standardization around the core function scene, which may be a sign of the transformation of domestic customized nutrition brand concept.

First, to solve a series of problems caused by staying up late, we launched three kinds of nutrition soft candy series, namely melatonin soft candy (sleep aid), lutein soft candy (eye fatigue) and Curcuma soft candy (vitality supplement after staying up late); second, we launched six kinds of light customized daily nutrition supplement package series for different life problems, namely workplace detoxification box, workplace decompression box, anti sugar fairy box, and so on Golden age box, multi-dimensional immune box, sports recovery box, each box contains 30 bags, the price ranges from 159 yuan to 299 yuan.

After two years of polishing, lemonbox has made great progress in consumer insight, nutrition big data and scientific research in line with Chinese nutrition. We have included lemonbox’s latest pre-A round of financing consultation in the 146th issue of weekly. Recently, this financing has boosted lemonbox to achieve all-round brand upgrading from multiple perspectives. Tmall Global’s flagship store was officially launched recently, bringing consumers seamless, convenient and high-quality purchasing experience with a more perfect retail channel mode. At the same time, for the first time, lemonbox broadened its concept and launched non customized and light customized standardized products.

Big company news

Haitian industry vigorously expands the Chinese compound condiment market, and launches the shortcut series of Chinese dish sauce package

Author: Hai Feng

Information sources: interface news, Haitian industry annual report, previous foodplus weekly


Haitianwei’s new product: shortcut Chinese dish sauce bag, photo source: interface news


According to the recent report of interface news, Haitian has launched a new product line: shortcut, which is a compound seasoning product, focusing on Chinese dish sauce bag. The report also mentioned that this is another layout of Haitian flavor industry in the field of compound seasoning after hotpot seasoning.


The new products include a total of 7 types, including spicy stir fried sauce, fragrant stewed pot sauce, refreshing salad juice, soup brine juice, Luzhou flavor braised sauce, sweet and sour vinegar juice, hot and sour fish sauce. They are packaged in small packages, fried in a bag, and recommended on the package. Different dishes can be changed from Monday to Sunday. This can also be seen as an attempt of Haitian food industry for young consumers, providing a convenient cooking solution for young people who have no time to cook.


At present, it is difficult to judge the success rate of this new product, but the two new products can be regarded as the signal that Haitian industry vigorously enters the field of compound condiment. The biggest market of compound condiment is not in the C-end, but in the b-end catering channel. Relying on the original channel foundation, once Haitian industry’s supply chain in the field of compound condiment is built, it may be Compound condiment business is the beginning of large-scale revenue.


Main business income scale and growth of Haitian industry from 2013 to 2019, data source: annual report of Haitian industry, drawing: foodplus


We have interpreted the performance of Haitian flavor industry in 2019. At that time, we mentioned the business income of Haitian flavor owners and the layout they are doing. At present, the overall growth rate of Haitian flavor industry is slowing down relatively. In addition to the oil consumption business, the growth rate of soy sauce and seasoning sauce is relatively lower than that of oil consumption, so it is very important to find a new business growth line.

Beyond meat cooperates with fivestar gourmet foods to launch salad products

Author: turo

Source: Foodbev


Photo source: Foodbev


Beyond meat has teamed up with five star gourmet foods to launch its salad products, which focus on low calorie and vegetarian dishes, with only 260 calories per serving.

Domestic artificial meat brands began to cooperate with other prepackaged food brands last year, and there are many cases, such as end products such as dumplings, zongzi, Baozi, etc. However, there are few cases in which foreign artificial meat cooperates with other prepackaged food brands to launch terminal products. This is the first time that beyond meat cooperates with other prepackaged food brands to launch products. As a way to expand sales channels, we expect that there will be more and more foreign cooperation in the future.

Investment and financing news

Yongpu, the main portable boutique coffee brand, obtained tens of millions of round a financing, led by Jinding capital, followed by other old shareholders

Author: Hai Feng

Sources: 36kr, yongpu tmall flagship store, foodplus review, previous foodplus weekly


Yongpu coffee’s flash series, photo source: 36kr


According to 36kr report, the boutique coffee brand yongpu has received tens of millions of round a financing. This round is led by Jinding capital, followed by old shareholders such as Xinxian capital (Qiaqia Family Fund), qinqinpinzhan investment and Kuanzhai venture capital. The financing funds will be mainly used for product development, team building and brand promotion.


This is also the second financing for yongpu coffee this year. In June this year, yongpu coffee announced that it had won the first round of financing of tens of millions. At that time, Xinxian capital led the investment, pro food war investment and Kuanzhai venture capital followed the investment. At that time, the financing was mainly used in talent introduction, e-commerce operation and investment, offline channel distribution, etc.


In 36kr’s report, it is also mentioned that yongpu’s annual sales volume has exceeded 100 million yuan, with a sales volume of 21 million yuan in this year’s double 11. According to our estimation, the revenue of this year is about three times higher than that of last year.


From the product side, yongpu is vigorously expanding its coffee liquid product line this year. In July this year, it launched the flash extraction coffee product line. This is a coffee liquid product with new technology, which can be preserved at room temperature on the premise of maintaining the flavor and quality of coffee. The product is imported from Japan. Black coffee, hazelnut flavor and black tea were introduced at that time. Last week, two new flavors were introduced, namely White Peach Oolong and Yuzhi Matcha.


In addition to the flash extraction coffee, we are also increasing investment in flavor freeze-dried instant coffee. In September this year, we launched two new flavor freeze-dried instant coffee, rose oolong and osmanthus oolong. The previous freeze-dried instant black coffee, cold coffee extract and ear coffee, together with this year’s new product series, constitute the product structure of yongpu coffee, which includes three major categories, namely, freeze-dried instant coffee powder, coffee and tea concentrate and ear coffee. Further subdivided, there are five product categories: ordinary freeze-dried instant coffee, flavor freeze-dried instant coffee, cold coffee extract and flash coffee Extract coffee and tea, ear coffee.


36kr’s report also mentions that 90% of yongpu coffee’s revenue in 2020 comes from tmall channel, in which self operated tmall flagship stores are the main ones, and will focus on coffee concentrate. According to the data of yongpu tmall store, at present, the flash extraction series has the highest sales volume, followed by freeze-dried coffee series, ear hanging coffee, and cold extraction.


For coffee yongpu to achieve a breakthrough in revenue growth in 2020, it is crucial to achieve a better growth of RMB 100 million.


First of all, how to achieve large-scale growth in revenue? At this time, what we need is not the more product lines, the better, but the more refined the better. We need to use the leverage of market and channel to promote a certain product with market potential to more target consumers. At this time, the product is very core, and needs to have core, cover a wider customer base, and large-scale products. For yongpu coffee, the current flash extraction coffee series is a good foundation, with certain innovation, technical threshold, room temperature storage, moderate price and other characteristics.


We have written a review article on the investment judgment logic of the coffee industry before, in which we mentioned that whether we can really define our own brand and product standards is the core link, and flash coffee may be an opportunity for yongpu to establish its own standards in the coffee field.


Secondly, in terms of channels, it mainly focuses on the tmall channel. How to expand the sales volume of tmall channel. As a coffee start-up brand, the current sales channels are mainly focused on tmall. This year’s double 11 sales exceeded 100 million RMB, and the annual revenue is expected to be at least 500 million RMB. Taking this data as a reference, the growth potential of yongpu coffee in tmall is still great. How to do a good job in digital operation and marketing based on tmall flagship store is a very key thing.


Finally, the brand and market, whether it can support a coffee brand with a revenue of more than 100 million, and is to support the scale growth of a brand with a revenue of more than 100 million. At present, the brand construction of yongpu coffee has gradually become mature. Whether it is the creation of its own IP, or the content, vision and consumer communication of a mature brand, how to go to a higher level is very important for the next development of yongpu coffee.

Miaofei, a children’s cheese brand, recently completed round B financing of nearly 100 million yuan

Author: orva

Source: 36 krypton, miaofei flagship store

Photo source: miaofei flagship store

Miaofei, a children’s cheese brand, recently completed a round B financing of nearly 100 million yuan. This round of financing is led by hillhood venture capital, followed by Zhongding capital and Jingwei China. This round of financing will mainly be used for miaofei’s cheese production capacity upgrading and market investment. This is the second time that miaofei has obtained financing this year. On July 2, miaofei completed the round a financing led by Jingwei China.

Miaofei was founded in 2018, and its children’s cheese sticks, cheese bars and other products were launched in early 2019. Chen Yun, the founder, has more than 20 years of working experience in the food industry. He has successively served as the general manager of Yili cheese business department and the vice president of miaolando, a listed company in the cheese field. According to the data, as of November 2020, miaofei has initially completed the nationwide offline layout, settled in more than 300 national retail systems, including Yonghui, RT mart and Century Lianhua, covering 40000 outlets and mainstream e-commerce platforms.

Miaofei and miaolandou are the main brands of children’s cheese in China. Half a month ago, Mengniu just acquired the miaolandou cheese category, and the relevant analysis is included in the 147th issue of weekly. In the domestic children’s cheese market, there are dairy giants first, followed by capital. According to the data, mclardo has four production bases in Shanghai, Tianjin, Jilin and Changchun. In the first quarter of 2020, there will be 2460 distributors, covering 131000 outlets. The retail terminals include national and regional KA channels, convenience stores, mother and baby stores, new retail stores, etc. It can be seen that miaofei is slightly insufficient in terms of channel, production capacity and volume. However, as a brand of children’s cheese which has been established for only two years, miaofei still has great potential. We will continue to focus on the development of children’s cheese category.

Chengming food, a compound condiment manufacturer, obtained 60 million round a financing, which was led by Jiayu fund, followed by Buhuo venture capital, Qicheng capital and Guoquan supply chain

Author: Hai Feng

Source: WeChat official account


The main products of clarification food are tomato hot-pot/" 22375 rel="nofollow" target="_self">hot pot soup, source: WeChat official account.


According to the official WeChat official account of clarified food, a new round of financing was received in December 27th. The amount of the financing is 60 million RMB. The current round is funded by the Jiayu fund, and it is not confused with venture capital, Kai Cheng capital, pot ring supply chain and investment. We speculate that the amount of this round of financing will be used for product research and development, marketing, sales network & channel construction, and may also be enhanced in the team.


Chengming food is a compound seasoning company. Founded in 2018, Chengming food focuses on the hot-pot/" 22375 rel="nofollow" target="_self">hot pot seasoning with tomato characteristics, and has its own production base. It is expected to produce 150000 tons of tomato soup, compound seasoning and sauce annually, with an annual output value of 3 billion yuan.


The sales of Chengming food will exceed 100 million yuan in 2019 and 300 million yuan in 2020, with a year-on-year growth rate of more than 200%. It is estimated that the sales of Chengming food will reach 600-700 million yuan in 2021, and the sales of tomato series compound seasoning will exceed 300 million yuan. The products are sold in tens of thousands of supermarkets in China, such as Yonghui supermarket, HEMA Xiansheng supermarket, Hongqi supermarket, Dennis supermarket, pangdonglai supermarket, and online sales, such as tmall, Jingdong, pinduoduo and other platforms.


It is worth mentioning that the investor of Chengming food in this round of financing: Guoquan supply chain, which is a new retail enterprise of hot-pot/" 22375 rel="nofollow" target="_self">hot pot ingredients. At present, Chengming food supplies core products “seven tomatoes and one pot soup” for more than 5000 stores of Guoquan. Guoquan expects that the store size will exceed 100 million in the future, which is a very core channel resource for Chengming food. Through investment, on the one hand, the supply chain of Guoquan can obtain the financial investment income of clarified food, on the other hand, it can lock in a high-quality supplier, and it is possible to launch customized products for Guoquan in the future.

Imported milk brand lanque completes tens of millions of US dollars in round B financing

Author: orva
Source: 36 krypton
Image source: Internet
Recently, the imported milk brand “lanque” announced today that it has completed a round B financing of tens of millions of US dollars, which will be led by ewtp and followed by No.2 capital. The old shareholder Qicheng capital will continue to increase its weight. This round of financing will be mainly used for brand building, channel expansion and continuous upgrading of the supply chain. In 2019, lanque received 100 million yuan of round a financing from Qicheng capital.
Lanque is a brand of imported milk and juice. It was registered in industry and Commerce in 2016. Since October 2017, it has successively launched e-commerce platforms such as Jingdong supermarket, tmall supermarket and Suning yisco, with an annual growth rate of more than 300%. Lanque bypasses the domestic dairy giants, integrates European high-quality milk sources such as Germany, Austria and Poland, and combines the advantages of domestic supply chain to make the imported milk highly cost-effective. Data show that China’s total imports of packaged milk from January to October 2020 are 817000 tons, of which “blue finch” imports about 91000 tons, accounting for 11% of China’s total imports, ranking first. In 2020, “blue finch” will start the omni channel strategy and go from online to offline. It is estimated that the sales volume will reach nearly 1 billion yuan in 2020.
Jiang Dawei, partner of ewtp technology innovation fund and CFO, said in an interview:

Since its birth, ewtp has been advocating the free circulation of global commodities as its mission, focusing on the global re combination and allocation of economic factors. Although China has supply chain advantages in many industries, there are also inherent deficiencies in some fields. In the dairy industry, lanque has redefined its position by scanning the global milk sources, accurately connecting overseas high-quality milk sources with hundreds of millions of Chinese consumers The connotation of the ultimate cost performance ratio of imported milk has filled a long-standing hollow area in the domestic dairy market. We firmly value the incremental opportunities brought by the combination of supply and demand factors with a larger business radius under the background of globalization, and continue to help more Chinese enterprises similar to lanque to plan their business development path from the perspective of globalization.

The brand of convenient food condiment has completed round B financing of RMB 100 million

Author: turo

Source: 36kr, fanscauguang official website


Photo source: fanscauguang official website


Recently, Sichuan convenience food brand fansaoguang has completed a round B financing of 100 million yuan, led by Shenzhen Venture Capital, and the investors also include local industry funds. Fanscaguang said that this round of funds will be mainly used for new product research and development, channel construction, brand operation, etc.


It has been 18 years since its establishment. It has two sub brands. One is the main brand of Sichuan style food and seasoning sauce, and the other is chuanlaohui, which focuses on seasoning oil, bean paste and other products. There are both C-end and b-end products.


Some products of chuanlaohui, photo source: fanscauguang official website


In addition to the online channels, the products have also entered more than 5000 large shopping malls and supermarkets across the country, with a supermarket coverage rate of 96%. In addition, the products have entered markets such as the United States, Japan, the United Kingdom and Canada. The catering channels also have a layout, and the online market has been lowered by the way of “distribution + distribution”.


Due to the catalysis of this year’s epidemic situation on the scene of “consumption at home”, convenient food products have a good opportunity to penetrate the market. According to fansweeping, the business income is expected to increase by 30% year on year in 2020.

Corn planet, a plant-based brand, won millions of dollars in Angel round financing to help new health

Author: orva

Source: 36 krypton


Image source: brand star


On December 23, cereal planet, a plant-based beverage and food brand, completed a multi million dollar Angel round of financing. The investor is Xianfeng Changqing. This round of financing will be mainly used for product development and upgrading, team expansion and brand building.

In the second half of 2020, the brand of cerealet-35 is set up around the healthy life of 18-year-old white-collar workers. The first on-line products of Cerestar are original oat milk with self-developed formula, using non genetically modified raw materials, no free sugar and no salt. In the future, there will be more development in taste, such as strawberry and avocado. There is also a unique series of wild plants, which integrate the flavor and nutrition of cactus, succulent and other wild plants into the products.


Compared with other plant protein drinks and cereal drinks, the development direction of cereal star’s products in taste development is diversified, which may become the brand characteristics of product differentiation.

Plant meat brand hey Maet completes tens of millions of yuan pre-A round of financing

Author: turo

Sources: 36Kr, Hey Maet official account, Hey Maet official website


Hey Maet products, photo source: 36kr


He Maet, a Chinese plant meat brand, recently completed a round of pre-A financing of tens of millions of yuan. The investors are Weiguang venture capital and Junsheng investment. In terms of end-to-end financing, hemay said that it would be mainly used for product development and technology promotion.


In August this year, hey Maet also completed the seed round and angel round financing, with a financing amount of nearly 10 million. The investors are Shuangta food, Silicon Valley uphonset capital and Tiantu capital.


Founded in 2020, the company has launched meat products such as chicken, beef, meatballs, etc.

China cell culture meat company cellx completes several million yuan seed round financing

Author: turo

Source: 36kr


Cellx, a Chinese cell culture meat company, has recently completed a seed round financing of several million yuan, led by torque China alternative protein fund, followed by agromics in the UK, purple orange ventures in Germany and Humboldt fund in Chile. Cellx said that the funds raised in this round of financing will be mainly used for product development and team building.  


Founded in 2020, cellx announced that it will use tissue engineering and 3D bioprinting technology to produce cell culture meat. In addition, the founder and CEO of cellx also said that the company will launch the first prototype of cell culture meat products in the second quarter of 2021.


Since December, a number of domestic cell culture meat companies have obtained financing, which must have something to do with the confidence of investors brought by East just’s approval of the world’s first cell culture meat audit in Singapore in early December.

Zero calorie beverage brand zevia completed 200 million yuan financing

By Ethan

Information sources: businesswire, foodbusinessnews, CrunchBase


On December 21, Caisse de D é P ô t et placement Du Qu é bec (cdpq), a global investment agency, completed a US $200 million minority equity investment in zevia, a zero calorie beverage brand. Founded in 2010, the company’s vision is to create alternatives to sugary and artificial sweetener beverages. Over time, its market share has grown to become a market leader in the field of zero calorie, naturally sweetened beverages, with more than 35000 retail outlets in the United States and Canada. At present, its product portfolio includes soda water, energy drinks, non-alcoholic cocktails, RTD organic tea, bubble water, children’s drinks, etc.


Source: CrunchBase


As part of the deal, zevia chose cdpq to support its next stage of development – borrowing cdpq’s solid expertise in asset management, global influence, and environmental, social, and Governance (ESG) values.


Cdpq is a long-term institutional investor, which mainly manages the funds of public and quasi public pension and insurance plans. As of June 30, 2020, net assets held were $333 billion. As one of Canada’s leading institutional fund managers, cdpq invests in major global financial markets, private equity, infrastructure, real estate and private debt.


Source: zevia


“Zevia’s sugar free, natural sweet beverage line is popular among consumers in the United States and Canada, and we are happy to work with cdpq to accelerate our growth,” said paddy Spence, chief executive of zevia “Zevia is focused on making the world a better place through sustainable, affordable products that taste good, have simple ingredients and are plant-based – we look forward to working with cdpq, an investor who sees ESG as an opportunity to create sustainable growth for everyone.”

Little spoon, an American organic infant food brand, received $22 million in financing

Author: Mika

Source: Official Websites of Foodbev and little spoon


Photo source: little spoon website

Little spoon, an American infant food brand, recently received a $22 million investment led by valor equity partners, whose LP includes Starbucks and other CpG companies.


Little spoon was founded in New York in April 2017 by three mothers and a senior person with rich product management experience in the food and consumer goods industry. The company mainly focuses on organic food for infants and young children, and sells it through door-to-door distribution. Since its establishment, the total sales volume of products has reached more than 6 million copies in the past three years.


Little spoon has its own baby food production equipment and has strong control over the supply chain. In addition, little spoon’s product portfolio is very rich, including complementary food products such as organic fruit and vegetable puree and nutritional supplements such as probiotics and vitamins.

Bomani cold buzz, a brand of alcoholic cold extract coffee, has completed a US $3.5 million financing, and the company will introduce a sales team to expand its distribution network

By Ethan

Source: Foodbev


Bomani cold buzz, an alcoholic coffee brand, announced the completion of a US $3.5 million financing with the support of nearly 40 investors. Bomani launched its first product in March this year, creating a new category – hard coffee. The alcohol content of the drink is 5.7% and 110 calories per can. There are 0 sugar, 0 carbohydrate, gluten free, dairy free, non genetically modified, vegan, Jewish Food and other clean labels. At present, it is sold on the brand’s official website and nearly 1000 retail outlets, including total wine, stater Bros, whole foods and Gelson’s, etc., with prices ranging from $3.25 to $4 per can.


Image source: bomani cold buzz


“In addition to providing financial resources, these investors bring years of experience that enable them to provide valuable advice on our ideas and help our team build relationships with key industry insiders,” said Sam Madani, co-founder and CEO of bomani cold buzz Most importantly, these partners share our vision of challenging the status quo and innovating the hard coffee category creatively through the development of bomani to realize its full potential. “


Major investors in this round will also help the company introduce a sales team capable of distributing bomani to 200000 retail outlets.

Better dairy gets 1.6 million

Author: turo

Source: Foodbev


Source: Foodbev


Better dairy, a British cell culture milk company, recently received a seed round of financing of 1.6 million pounds. This round of financing is led by happiness capital. Other investors include CPT capital and stray dog capital.


Better day, founded in the UK in January 2020, said the round of financing would be used to accelerate R & D and planned to start commercialization in the first half of 2020.

Valeo Foods Group, a food holding platform under a private equity fund, acquired British snack brand it’s all good

By Ethan

Source: Foodbev

On December 22, Valeo Foods Group, the food company holding platform of capvest partners, a private equity firm, acquired it’s all good (IAG), a British snack brand with high-quality tortillas. The transaction amount was not disclosed. IAG was founded in 2012 and is famous for its manomasa series of quality pancakes. Since then, the company has expanded its product range to include rice cakes, potato chips and bread. It is reported that the deal will add about 37 million pounds in annual sales to Valeo Foods Group’s capvest partners portfolio.


Photo source: Foodbev


Since its inception in 2010, Valeo foods has expanded its portfolio to include snacks, confectionery, baking and dietary ingredients, as well as food services, and hopes to establish a major international food business in the UK, Ireland and continental Europe. Upon completion, IAG will become a member of Valeo foods’ snacks division, its 17th acquisition following the acquisition of the UK, Europe and Middle East businesses of Campbell soup’s kettle foods in 2019.


Valeo foods acquisition record, image source: CrunchBase


Seamus Kearney, CEO of Valeo Foods Group, said: “the acquisition of IAG is in line with our vision to create an excellent portfolio of leading global food brands and attractive product categories. We are very excited about IAG’s growth potential and the expansion of the company’s snack business. “

Leading private equity TA associates invests in Mid America pet food

By Ethan

Information sources: businesswire, pet food processing, Victor


On December 16, Ta associates, a leading global growth private equity company in the United States, announced the completion of its investment in Mid America pet food, a leading pet food company. The company was founded in 2007 and produces Victor premium pet food and eagle Mountain pet food, these two brands provide reliable pet nutrition with common sense value. Victor provides a variety of high-quality dog food and cat food, including products containing various proteins and grains, to meet the special dietary needs of pets. Its super high-quality formula dog food has been recognized by many consumers.


Victor products (part), photo source: Victor


TA and RX3 growth partners, a growth equity fund, acquired shares in Trinity hunt partners. Trinity hunt partners, a growth middle market private equity company, invested in Mid America pet food in 2014. The financial terms of the transaction were not disclosed.


TA associates is a leading global growth private equity company, founded in 1968 and headquartered in the United States. Focusing on five areas of investment – technology, health care, financial services, consumer and business services, the scale of funds raised and managed so far has reached 33.5 billion US dollars. As a majority or minority investor, Ta associates uses its strategic resources to help the invested companies achieve high-quality growth. Since its establishment, Ta associates has invested in more than 500 companies around the world.


Greg Cyr, CEO of Mid America pet food, said: “at this stage of our growth, Ta associates is an exciting partner and our commitment to providing high quality pet food with common sense value has never wavered. To this end, our customers have begun to understand and appreciate us, which helps drive our growth. “


Jessica Gilligan, senior vice president of TA associates, said: “in view of many favorable trends, the pet industry, especially high-quality pet food, is a good investment track. More and more people welcome pets into their families, especially baby boomers and Millennials. The cost of each pet will continue to increase. “

Some interesting new products



Recently, Jiaoqu, a brand of fresh stew and tonic, has launched its third generation product, fresh stewed flower glue. At present, it has five flavors: coconut milk, longan and medlar, abalone juice, red dates and milk. This new product is different from dried flower glue and instant flower glue. It mainly focuses on the life concept of “fun, simple and will not make do”. It needs simple cooking by microwave oven or water bath. (source: official account of glue interest)



New hope recently launched a series of children’s segmented yoghurt with MIMO step formula, which mainly provides corresponding low-temperature yoghurt products for children of “1-2 years old”, “2-4 years old” and “4-6 years old”, adds different nutrients according to children’s development needs at different stages, and focuses on “0 addition, 0 sucrose” to help children grow up every step. (information source: newhope tmall flagship store)



Recently, Danone’s OIKOS brand announced the launch of new OIKOS Pro Series products, including a “0 sugar” milk beverage rich in amino acids and protein, which will be promoted nationwide in January 2021. (source: Foodbev)

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