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In March 2018, Nongfu mountain spring launched this series of commercials for the first time, which made netizens exclaim that advertisements can be shot like this! Then, in 2019 and 2020, Nongfu mountain spring will launch a new episode every year.
Changbai Mountain documentary released in 2018
Changbai Mountain documentary released by Nongfu mountain spring in 2020
Nongfu mountain spring official said the film was inspired by two screen level documentaries in 2016. One is “we were born in China” and the other is the second season of “pulse of the earth”.
In order to make this series of films, Nongfu Shanquan first made preparations for more than half a year and set up a world-class field documentary team, including Park Zhengji, a local zoologist in Changbai Mountain. His job is to find animals for the team and ensure that the shooting will not affect or frighten them. The investigation of wildlife infested areas alone lasted nearly a year. Then there was a long shooting period.
Gavin Thurston, who has made documentaries such as “the human planet” and “the pulse of the earth” for BBC, has been the photographer of the series. A 60207 Gavin Thurston a 60208 Gavin Thurston is waiting for wildlife in Changbai Mountain. John Aitchison, who has nearly 30 years of field documentary shooting experience, has participated in documentary shooting such as the hunt. In order to get close shots of wild animals, he built a small tent as a shelter in the ice and snow forest, and then squatted in it from the early morning until the sun set. John Aitchison
The bunker is small enough to hold only one person. In this one meter square small space, alone, can not make a sound, you can imagine how boring it is.
But John said that he didn’t feel bored at all, because with the change of light, the scene in front of him changed every minute. This kind of light and shadow changes, not everyone can observe, let alone experience the beauty.
John had been squatting in the bunker for nearly a week, but no animal had come except a few birds.
Until the last evening, with 20 minutes of light left, a deer passed through the birch forest. Shrug sensitive ears, sniff around, after foraging, back to the depths of the forest.
Spend a week in the same place, and finally wait for a deer to pass by. This is a unique charm of outdoor photography.
Long wait, lonely and boring to squat, just for a moment, those natural elves, allow you to see their beauty.
One year’s preparation, four years’ stay. But the final material, only installed two hard disks. According to the internal staff of Nongfu Shanquan, although the amount of material is small, when they sit down to edit with the producer, they are very tangled. They often argue about which lens to use, because almost every piece of material is beautiful, and they are reluctant to give up which one.
Nongfu mountain spring still arranges photographers to stay in Changbai Mountain and continue to explore the topic of Changbai landscape and life. The first commercial in Hong Kong is the latest chapter based on the materials shot in the past four years.
Advertising carries the most profound understanding of products of enterprises
An enterprise’s advertisement is bound to carry the enterprise’s most profound understanding of the product. It is the artistic expression of the product concept, self-confidence and expectation.
Why is Nongfu mountain spring willing to take five years or more to photograph the natural ecology of Changbai Mountain? This passage in the Changbai Mountain series of print ads may be able to explain one or two things: “when choosing the water source of Nongfu mountain spring, we will first investigate the surrounding ecological environment. A healthy and prosperous ecological environment in which everything grows is an important standard to measure the quality of water sources. “
When more and more brands expect to harvest consumers with crazy traffic, Nongfu Shanquan has established its own brand mind in the grand narrative level of ecological civilization.
So, what is the spirit of advertising? It may be that advertisers express the world outlook and values of their products at all costs, and are determined to adhere to the ultimate.
Nongfu mountain spring Changbai Mountain series print ads
clear spring water churns out the rhythm of life
The crow left the branch and startled the snow
Chinese merganser leads ducklings upstream
The mountain pika plays with flowers
“Cold king” Amur tiger even drinks water with dignity_ The reprint has been authorized. Joining the community: Cherry (wechat: 15240428449); business cooperation: Amy (wechat: 13701559246). high quality original investment and financing events of inventory in 2020 sustainable wind direction of inventory in 2020 major events of inventory in 2020 technology of inventory in 2020 snacks at night hot news of selected columns in a week innovation interview listening to new Xiu brand trend insight packaging outpost food people are “watching”