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Matthew effect highlights, is Baijiu industry worth entrepreneurship? |Foodplus x feii track insight

Feii track insight is an in-depth analysis activity of food and beverage segments produced by foodplus. It is carried out live online and is also a part of feii member service. The track insight meeting will conduct in-depth analysis on a specific food and beverage segment track, from the market scale, market trend, domestic and foreign market comparison, market competition pattern, market players, playing methods of various companies, track growth and development logic, track investment logic and other dimensions.

Click to open the picture, identify the QR code, and sign up for the live activity of feii track insight meeting

The first phase will focus on the Baijiu industry, and analyze the Baijiu industry from the aspects of industry cycle, key competitive factors, underlying logic, structural opportunities, development trends, the traditional liquor companies’ playing, innovation and entrepreneurship, wine business, business opportunities and investment opportunities.

Identify QR code and join feii community

At present, feii has opened the internal test. Welcome to join the first group of community members to create the best entrepreneurial and investment community in the field of food and consumer goods in China.


On February 15, we released the monthly venture capital report of feii in January 2021. This is feii’s monthly inventory of China’s food venture capital events and important developments of start-ups, and then conduct in-depth analysis and insight around the events. Both entrepreneurs and investors can deeply understand the trends and trends of China’s food and beverage venture capital from this monthly report.

Feii monthly venture capital report is divided into six parts: check, dynamic, signal, insight, fundamental and trading opportunity.

Click on the picture to learn more about the monthly venture capital report
of feii in January 2021


Baijiu is a special existence in China’s consumer goods. This particularity is not only reflected in the fierce stock price rise in 2020. Yellow wine is China’s dominant position in Baijiu, which is still yellow wine until the Republic of China. The praise of yellow rice wine is recorded in Lu Xun’s articles, Feng Zikai’s paintings and Zhang Henshui’s novels.

The change took place after the founding of the people’s Republic of China. Due to the shortage of food, the high-end wine consumption market is shrinking, and the public-private joint venture winery leads to the involvement of laymen and leading experts, etc., the yellow rice wine, which is positioned in the middle and high-end market, is gradually declining. Baijiu, which is specially exported to the central, local and foreign channels, is exempt from market fluctuation, and even attaches importance to the leaders of the state. It even sends technical experts to enter the process and management guidance, which makes the Baijiu process and quality continue. The market has overlaid political factors, and Baijiu has become the absolute leading coffee in China’s liquor market.

 

Taking the national Baijiu conference, it held five sessions in 1952, 1963, 1979, 1984 and 1989 respectively, and most of the famous wines selected were liquor. From this dimension, Baijiu’s special life lies in its long life cycle. With the accumulation of time, Baijiu enterprises will continue to consolidate their brand forming barriers, and their products will be long and almost free from the trend and technological impact (Baijiu flavor classification has not changed for many years), and it is not easy to be easily overturned by the later.

(the five national Baijiu liquor list; source: Baidu encyclopedia Collection)

 

The subdivision of Baijiu liquor includes business banquets, social banquets, gifts, leisure drinking, investment and consumption. The biggest market is business banquets. This is different from other consumer goods, and also leads to the extremely important impact of national policies on the development cycle of Baijiu. Take the close view, the state strictly controlled the “three public” consumption and anti-corruption regulations in 2012. In early 13, the general secretary advocated that all the frugal people should make the Baijiu industry miss the Spring Festival sales season, and add the internal problems such as the Baijiu, plasticizer scandal and other internal problems, and the liquor industry entered a deep adjustment period. 14 years, the state promulgated policies to support the development of Baijiu industry and began to realize recovery. Since 16 years ago, the industry structure has been divided, the famous liquor has recovered, and the sauce liquor is hot.

 

Combined with the business banquet scene, Baijiu has also been labeled as “table culture”, “power”, “middle-aged and old people”. From another aspect, it also gives the latecomers opportunities. Jiang Xiaobai, one of the best of them, was founded in 2012 to seize the market segment of young people’s self drinking and avoid competition with giant enterprises. In 2019, its revenue will reach nearly 3 billion. It also reflects the particularity of the Baijiu industry, the large industry track, the choice of small incision, the ability of innovation and high efficiency, which can bring rapid growth.

 

In the special season, we will explore the special track of Baijiu Baijiu, which is the FEII season.

Reviewing the overall development cycle of Baijiu, we try to look at the industry from a long-term perspective and find out the core driving factors at different stages of development.

The leading role is concentrated, Matthew effect highlights, how is the competition pattern of Baijiu industry? What are the key elements to win the competition?

Will there be structural opportunities in the Baijiu industry in the future? What are the important trends?

Looking back at the dominant enterprises in the Baijiu industry, how do they grasp the key turning points in the cycle change? From time, space and people to see the core competence of enterprises;

At present, how does the strategic layout and business direction of the representative start-up liquor enterprises in the market match the industrial development, and what capabilities does the founder’s core team have?

Where can the venture and investment opportunities of Baijiu industry appear?  

Topic: Matthew effect highlights, is Baijiu industry worth entrepreneurship? (FEII) track first will be:
Baijiu

Time: 20:00-21:30, February 24, 2021

Form: Live Online

Shared by: Ethan foodplus analyst

Price: 199 yuan / person (free for feii members)

Registration method: scan the poster QR code to enter the registration page directly

Remarks: welcome to fill out your questions on Baijiu topics in the application information.

 

 

About feii track insight

Feii track insight is an in-depth analysis activity of food and beverage segments produced by foodplus. It is carried out live online and is also a part of feii member service. The track insight meeting will conduct in-depth analysis on a specific food and beverage segment track, from the market scale, market trend, domestic and foreign market comparison, market competition pattern, market players, playing methods of various companies, track growth and development logic, track investment logic and other dimensions.

 

For the industry practitioners, they can have a deeper understanding of the industry, the key elements of the industry and how the company develops and grows; for the entrepreneurs, they can find entrepreneurial opportunities, formulate the company’s strategic roadmap, understand the competitors and their playing methods, and formulate their own differentiated competitive advantages; for the investors, they can systematically establish the judgment of this track And investment logic.

 

Finally, we hope to build feii track insight into an in-depth analysis activity with industry, entrepreneurship and investment.

 

About food venture capital insight (feii) payment community

Feii is the abbreviation of food Entrepreneurship & Investment Insights in English, and its Chinese name is food venture capital insight. Food venture capital insight payment community is a vertical community focusing on food consumer goods entrepreneurship, investment and innovation. It provides member services for food entrepreneurs, investors, major food companies and practitioners who pay attention to food innovation, providing value-added services such as in-depth research content, high-quality industrial activities, food networking, resource docking, etc.

 

The feii community launched by the foodplus team has been officially launched. Welcome to join the first group of community members to create the best entrepreneurial and investment community in the field of food and consumer goods in China. The internal test period is 999 yuan / year, and it will return to the normal price of 1299 yuan / year from March 2021, enjoying the membership rights of 12 communities. Join members and participate in the feii track insight meeting for free.

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In addition, we also launched the No.0 feii track insight meeting at the end of December 2020, with the theme of Chinese artificial meat, deeply analyzed Chinese artificial meat from the aspects of market scale, development trend, overseas market inspiration, Chinese artificial meat market pattern, players entering and playing method analysis, track development and Growth Logic, etc.

The track insight meeting has been compiled into the report of feii China artificial meat track insight meeting. Click the figure below to learn more.


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