一、儿童属性的零食产品是否有存在的必要，儿童零食到底是不是一个好的市场，儿童零食是否将成为零食市场新的发力点？ 二、如果儿童零食是未来休闲零食市场新的发力点，那么国内儿童零食的市场竞争格局将是什么样的？ 三、国内儿童零食的创新创业机会在哪里？未来的儿童零食市场将呈现成人零食儿童化和从儿童需求向出发这两类产品逻辑的深度融合。
1. There are great differences between children and adults in nutritional needs, eating habits and consumption preferences
as a new force in the future leisure snack market, what is the competition pattern of children’s snack market in China?
1. 雀巢、亿滋等国际CPG公司 2. 旺旺、上好佳、大白兔等传统大型零食企业 3. 三只松鼠、良品铺子、百草味等互联网综合类零食品牌 4. 贝因美、妙可蓝多等针对垂直人群的乳制品企业 5. 以GOOD GOUT、宝宝馋了为代表的初创型/创新型儿童零食企业 6. IP驱动型儿童零食企业
The first type of players are international CpG companies represented by Nestle and Yizi.
The second type of players are traditional large-scale snack enterprises represented by Wangwang, dabaitu and shanghaojia.
The third kind of players are the Internet comprehensive snack brands represented by three squirrels, liangpin shop and baicaowei.
The fourth type of players are dairy enterprises such as beinmei and miaolandou.
The fifth type of players are the start-up / innovative children’s snack enterprises represented by good good, baby greedy and Dr. cheese.
The sixth kind of players are relatively special but also occupy a strong user mind IP driven children’s snack enterprises.
where are the opportunities for innovation and Entrepreneurship of children’s snacks in China?
Children’s snack market will present adult snack in the future
First, the choice of categories and the expansion of new categories.
Secondly, the innovation of product positioning or user positioning.
This paper discusses the categories and positioning of children’s snacks, and then looks at the dimensions of innovation that children’s snacks can carry out from the perspective of product design.
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