China Food

Li Jiaqi: authentic fragrance, spicy comfort, good Chinese taste, all in jindazhou

The plump and tender pileus

Slender stipe

Each root suck the spicy essence.

A mouthful of saliva makes a thief happy!

Spicy and smooth, classic vegetarian!

In the age of food, we can’t make do with it!


The annual sales volume is more than 70 million bags. After entering Li Jiaqi’s live broadcasting room twice, it has achieved a performance of about 3.7 million yuan. This brand with little publicity comes from Chengdu jindazhou Industrial Development Company (hereinafter referred to as “jindazhou”).


There are few advertisements and little publicity, but miraculously, jindazhou Flammulina velutipes is very popular. Someone once commented: “jindazhou is really a first-class city. First class taste and first-class service make life always jindazhou!” What’s more, when going abroad, we should also take jindazhou, cherish the taste of our motherland, and promote domestic brands to all parts of the world.


CCTV’s journey of discovery jindazhou

Today, jindazhou has ranked first in the sales volume of Flammulina velutipes in China for 15 consecutive years. Instant Flammulina velutipes can sell 45000 tons of Flammulina velutipes every year, with more than 70 million bags, and has been exported to Europe and the United States.


China’s good taste lies in jindazhou. Today, let’s go into jindazhou and learn about its past and present life.



It has a long history and lays the foundation for development
The story of Jin Dazhou needs to be told by a man named Gao Zhixiao.
In 1983, Gao Zhixiao, who recovered from the army, was assigned to a state-owned foreign trade company to export some local specialties, such as mushrooms. In Sichuan, due to climate and geographical factors, mushroom resources are abundant. While accumulating rich mushroom experience, Gao Zhixiao ushered in market opportunities: in 2001, China joined the WTO, and China’s era of planned economy came to an end.
With the advent of market opportunities, Gao Zhixiao established golden continent company in 2001. After 20 years of development, jindazhou has 80 million fixed assets, covering an area of more than 45 mu, with a construction area of about 24500 square meters.
In July 2001, the team led by General Manager Gao Zhixiao embarked on an extraordinary entrepreneurial road
In August 2005, the company officially began to develop instant Flammulina velutipes in open bags, becoming the first enterprise in China to develop cooked Flammulina velutipes
In July 2007, the first branch of the company was completed in ande Sichuan cuisine Industrial Park, Pixian County. In December, the second branch of the company covering an area of more than 30 mu was completed and put into operation
In December 2008, the company passed the ISO9001:2000 quality management system certification
In August 2011, the company won the title of “municipal key leading enterprise”
In February 2012, the company won the certificate of “quality credit AA” issued by Sichuan Provincial Bureau of quality and technical supervision, and won the title of “Sichuan famous brand” in August
In April 2013, it won the title of “famous trademark of Sichuan Province”
From April to March 18, 2015, tmall flagship store opened. Gao Zhixiao said: “jindazhou should embrace the Internet, adapt to the new era and keep up with the times. Whether it’s the flagship store of kaitmall, or the online Red live broadcast with goods, new retail, new trend, new business model, as a traditional enterprise, we should embrace and do self revolution. “
On November 24, 2017, the new product came into the market
On August 13, 2018, the company repositioned itself as a continuous leader of China’s fungus deep processing food industry
In April 2020, the sub brand panda is officially on the market
Since he founded golden continent company in 2001 to make mushroom products, Gao Zhixiao has never done anything else.
Good taste of China in jindazhou
With 20 years of dedication and perseverance, jindazhou has been focusing on Sichuan snacks and the research, development, production and sales of instant Flammulina velutipes products. Now, jindazhou has become an agricultural industrialization enterprise in Sichuan Province.
The most important snack that consumers like is safe and delicious.
How to ensure safety?
Jindazhou is almost perfect in choosing raw materials. The quality of Flammulina velutipes is crisp and tender, and the stipe thickness is more uniform, so it is better in taste and appearance. After natural growth, the health and safety of Flammulina velutipes can be guaranteed to the greatest extent.
How to make it delicious?
Some people say that jindazhou Flammulina velutipes is authentic, spicy and comfortable. Naturally, the most authentic Sichuan flavor is spicy and delicious. The chili oil used in jindazhou Flammulina velutipes is handmade. Based on the perfect production line, we have successfully developed a series of leisure foods, such as “spicy Flammulina velutipes”, which are excellent, delicious, crisp and refreshing.
With the help of health and safety, jindazhou Flammulina velutipes has achieved “three fragrance”: Mushroom fragrance, spicy fragrance and oil fragrance. It can be used as both current food and ordinary snacks, and has won the favor of consumers, especially among young consumers.
Jindazhou has created a new way of eating mushroom products and a new category. It is not only the pioneer of this category, but also a continuous leader. Jindazhou products with stable quality, healthy and delicious were once selected as the five-star brand of leisure food satisfaction by consumers.
From the day he started his business, Gao Zhixiao wanted to build jindazhou into a “mushroom family” and tell a good Chinese story with the help of Flammulina velutipes. Now, he is gradually realizing his goal.
Create Chinese brand
with ingenuity
No pains, no gains. The honor of “top 50 top ten agricultural brands” is the best affirmation of Jin Dazhou’s work for more than 20 years.
Over the past 20 years, Jin Dazhou has been strictly self disciplined and has made great efforts in the following aspects:
1. Focus on ingenuity: jindazhou focuses on R & D, production and sales of mushroom products. Have a complete modern factory, standardized production line, strict quality control team.
2. Optimization of raw materials: there is a Flammulina velutipes planting base covering an area of more than 1000 mu. Adhering to the principle of “good food, good food”, jindazhou selects high-quality Flammulina velutipes from 3000 meters altitude as raw materials for consumers, which is rich in dietary fiber.
3. Advanced equipment: it has two fully automatic modern workshops, 17 first-class automatic small packaging product production lines, and 16 cutting-edge fully automatic high-speed bagging production lines. It can produce Flammulina velutipes, Lentinus edodes, Pleurotus eryngii, seafood mushroom, Hericium erinaceus, bamboo shoots and other leisure food. The core key components of the production line are independently developed by jindazhou, with a number of national authorized patents.
4. Product inspection and analysis: in order to ensure the safety and reliability of products, jindazhou invested a lot of money to establish its own testing and R & D laboratory, and set up a joint laboratory with Sichuan University and Xihua University. By using advanced testing methods, each batch of products were tested in strict accordance with the standards, ensuring the safety of products.

In recent years, jindazhou has been leading the industry trend through technological innovation and continuous transformation and upgrading, and has become a leading enterprise in the traditional food industry. In the future, with the first-class modern management, the enterprise will comprehensively enhance the strength and competitiveness of brand sustainable operation, continuously focus on the Chinese market, strive for the world’s top brand, and make “jindazhou” a national famous brand of leisure food.
The story of Jin Dazhou begins with Gao Zhixiao, who will lead Jin Dazhou to a better future!
Investment hotline
Manager Li 13880555108
March 4-6, 2021
Meet with “golden continent” Shenzhen International Convention and Exhibition Center
30 M2 luxury special decoration booth No.: 15a18
Never see you again!
Source: Snack express original article: reprint with authorization
Editor in chief: Li Jun
Author: Guo Jia editor: Song Guanchu

Past review

Preview of 2021 spring total food exhibition
Time: March 4-6, 2021
Venue: Shenzhen International Convention and Exhibition Center (Bao’an District)
Exhibition hall: Hall 13 and 15
Estimated exhibition scale: 40000 square meters, about 520 exhibitors
Expected audience: 52000
Exhibit type: candy, snack, cake, imported food
Exhibition contact: 15810224093 Li Jun
Preview of 2021 autumn total food show
Time: August 28-30, 2021
Venue: Ningbo International Convention and Exhibition Center (No. 181, convention and Exhibition Road, Yinzhou District, Ningbo City, Zhejiang Province)
Exhibition hall: hall 1, 2, 3, 4, 5, 6, 7 and 8
Estimated exhibition scale: 79000 square meters, about 920 exhibitors
Estimated audience: 92000
Exhibit type: candy, snack, cake, imported food
Exhibition contact: 15810224093 Li Jun
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