China Food

Yum China at least 1.6 billion to acquire 5% equity of Sunon development! Become the second largest shareholder of the latter

After winning the controlling stake of Chinese food brand Huang Jihuang with nearly 1.3 billion yuan, the latest acquisition of KFC and Pizza Hut parent company Yum China “crossed the border” to the upstream industry. Yum China announced today that it has acquired 5% equity of Fujian Shengnong Development Co., Ltd. (hereinafter referred to as Shengnong). According to the zhongdeng company data provided to xiaoshidai, yum China has become the second largest shareholder of Sunon. Although Yum China did not disclose the amount of the transaction, according to the announcement released today by Xiaoshi Daicha Shengnong, the range of the above transaction amount is about 1.67-1.75 billion yuan. The announcement also showed that Yum China gradually increased its holdings of Sunon through its subsidiary Huansheng information technology (Shanghai) Co., Ltd. this year.

Photo source: Sunon Bulletin

According to the data of Yum China, founded in 1983 and headquartered in Fujian Province, Sunon has become a white feathered broiler producer with a production capacity of 500 million feathers, ranking seventh in the world and first in Asia. Shengnong’s vertically integrated business model covers the whole production chain, mainly including chicken breeding, feed processing and meat processing.


除了上游产业,圣农也有为下游餐饮客户提供菜品研发支持。资料显示,该公司先后在光泽、福州、上海成立了三大研发中心,现如今已拥有100多人的专业研发队伍,并组建了中西餐厨务团队。

小食代今天从百胜中国处了解到,在此次交易披露前,两家公司已合作20多年。除了原料供应,双方也有在C端产品研发上进行合作,例如肯德基夜宵“红油串串”就是圣农为肯德基专属研发。

“We are pleased to be a strategic investor in Sunon, our largest poultry supplier. Yum China and Sunon are long-term business partners. “Qu Cuirong, chief executive of Yum China, said in the circular. Fu Guangming, founder and chairman of Shengnong, said that Yum China has been Shengnong’s biggest customer for a long time.


那么,百胜中国为何要大手笔收购一家鸡肉商的5%股权呢?在这个问题上,供应链对餐饮连锁扩张的重要性和中国鸡肉市场潜力都是关键,尤其是对以鸡肉产品为菜单核心之一的百胜中国而言。

在供应链上,百胜中国向小食代形容,“智慧、高效 、敏捷”的供应链是其核心竞争优势,也是进一步扩张的关键所在。其在发布去年四季度业绩时也已透露,供应链是未来的重点投资方向。

According to xiaoshidai, after setting a new record for the total number of stores in the year with 1165 new stores last year, yum China plans to open stores at a high speed this year. “We intend to maintain this store growth momentum in 2021 and beyond, and achieve the next 10000 store opening target faster than the first 10000 stores.” Qu Cuirong said at the 2020 performance meeting at the beginning of the year that the company is actively tracking 700 cities that have not yet been covered.

Yang Jiawei, chief financial officer of Yum China, also revealed a “big investment plan” for the next five years at the meeting. According to the company, most of the money will be used to speed up the expansion and upgrading of the core brands KFC and pizza hut under the plan, which may cost as much as 8 billion US dollars (roughly equivalent to 51.7 billion yuan). By the end of 2020, yum China has 10506 head offices, covering more than 1500 cities and towns.



在为扩张铺路之外,百胜中国出手收购或许也受到了疫情推动。该公司表示,2020年新冠疫情的爆发进一步凸显了规模化、 灵活化、可持续化供应链的重要性。从原料提供到物流保障,从产品研发到食品加工,餐饮企业开始进一步审视供应链,并持续加大整合的力度。


In addition, yum China also believes that the potential of China’s chicken consumption market is ideal. According to the economist, Chinese residents’ consumption of chicken is far lower than that of western developed countries. For example, the consumption of chicken in the United States accounts for 40% of the total consumption of meat food, while it is only 23.6% in China. There will be a huge room for growth in the consumption of chicken.


“看准趋势,提前布局投资国内最大的白羽肉鸡生产商,也将令百胜中国有望受益于不断发展的中国鸡肉消费市场,与圣农发展共享市场成长红利。”百胜中国说道。


屈翠容在上述通报中表示,通过此次战略投资,百胜中国期待加强供应链保障,并深化与圣农在产品开发和创新等领域的合作。

Pay attention to “xiaoshidai” (wechat: foodinc) “and reply to” Baisheng “to see the wonderful news.


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