China Food

From collagen to hyaluronic acid, the door of new market opportunities opens, on the prospects and problems of beauty food Entrepreneurship

Feii venture capital wind vane · sharing meeting is an important online activity in feii community member activities. It is an online live activity with the theme of insight analysis on China’s food and beverage venture capital events, venture capital hotspots and important industry trends. It is shared by foodplus analysts, hoping to capture industry opportunities and operation rules through insight analysis of industry events.

Identify the QR code, sign up for feii venture capital wind vane · sharing live activity

The 4th venture capital wind vane · sharing meeting will start with beauty food. With the further opening of the policy, domestic food manufacturers and hyaluronic acid enterprises will all follow, and many enterprises will launch all kinds of hyaluronic acid food one after another. So on the beauty food track, what are the opportunities for domestic entrepreneurs to break through, and how to create an excellent beauty food brand?

In this venture capital wind vane activity, we will focus on the following aspects to share and insight:

美容食品新品涌现,近期美容食品市场动态与走向

从古至今,美容食品的变与不变

玻尿酸入食,打开了怎样的机会之门

从胶原蛋白到玻尿酸,消费者有哪些疑虑

潜在市场空间与核心壁垒构建,美容食品是一个创业的好方向吗?

国内缺乏好品牌好公司,美容食品创业难点的本质

勇敢尝试?哪些关键问题值得在创业前思考

This means that hyaluronic acid is expanded from health food raw materials (released in May 2008) to ordinary food.

 

The further liberalization of the policy has opened a new door of opportunity, which has attracted all domestic food manufacturers and hyaluronic acid enterprises to follow. Several enterprises have successively launched a variety of hyaluronic acid foods, including oral liquid, candy, drinking water and so on.

Time line of common food based on hyaluronic acid, photo source: foodplus

On January 11, focus Freida launched the oral hyaluronic acid drink brand “Boyo”. On January 22, at the online press conference of “technology and co operation”, Huaxi bio announced the launch of hyaluronic acid food brand “black zero”. On February 3, wonderlab took oral hyaluronic acid jelly in its tmall wonderlab flagship store. On March 17, Hankou No.2 factory launched a functional drink, ha water, in tmall flagship store. On March 22, Huaxi bio’s brand added another member and officially launched the first hyaluronic acid drinking water “shuijiquan” in China.

 

Those familiar with it should know that foreign brands dominate the domestic beauty food market dominated by collagen products. According to cbndata x tmall International’s report on consumption trend of oral beauty in 2019, Australia, Japan, Germany, France and the United States have become the most popular importers of tmall platform. Since 2004, FANCL, a Japanese brand, entered the mainland of China with collagen drinks. Although the market has experienced more than ten years of development, it has not bred a relatively excellent domestic brand or start-up company.

 

Now hyaluronic acid is edible, which not only provides new opportunities for domestic entrepreneurs, but also gives opportunities for foreign brands. Therefore, we think about whether domestic entrepreneurs can dispel the concerns of consumers, break through the first mover advantages of foreign brands in product, R & D and brand, and create an excellent beauty food brand?

On April 19, the 4th feii venture capital wind vane · sharing meeting will focus on the above issues of beauty food, and the sharer is Ethan, an analyst of foodplus.

Subject:

时间:2021年4月19日(周一)20:00-21:30

Form: Live Online

Shared by: Ethan foodplus analyst

Price: 99 yuan / person (free for feii members)

Registration method: scan the poster QR code to enter the registration page directly

Note: you are welcome to fill in your most interesting questions in the registration information

About the wind vane of feii venture capital

Feii (food venture capital insight) venture capital wind vane is an online live activity with the theme of China’s food and beverage venture capital events, venture capital hotspots, and important industry trends to carry out insight and analysis, including sharing sessions and seminars. The sharing meeting was shared by foodplus analysts, and the seminar was hosted by foodplus analysts to discuss with a number of people in the industry, hoping to capture industry opportunities and operation rules through insight analysis of industry events. Venture capital wind vane sharing meeting and seminar are held once a month.

关于食品创投洞察(FEII)付费社区

FEII是英文Food Entrepreneurship & Investment Insights的缩写,中文名为:食品创投洞察。食品创投洞察付费社区是FoodPlus为食品创业者、投资人、食品大公司以及关注食品创新的从业者推出的会员服务,将围绕食品创业、投资、创新提供一系列的内容、活动、社区等会员服务。

 

The feii community launched by the foodplus team has been officially launched. Welcome to join the community to create the best entrepreneurial and investment community in the field of food and consumer goods in China. 1299 yuan / year, enjoy the membership rights of 12 communities. Join members and participate in feii member day free of charge.

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