China Food

How to make dairy snacks? Learn from Clio, the super player


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酸奶与麦片一起吃可以怎么吃?还是简简单单地将麦片加入酸奶中搅拌吗?有没有更便捷的吃法?如何让消费者将酸奶当作一款甜点小吃来高频食用?
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Text: EVA fan

Source: foodaily daily food (ID: foodaily)

Cliosnacks recently released a granola frozen yogurt bar, which mixes the signature Greek yogurt and granola cereal together, and can be used as snacks, desserts or nutritious breakfast. It can be described as a model of snack and sweetness of yogurt!

Moreover, Clio has been very active in the past two years. It has successively launched a number of representative products, such as low sugar Greek yogurt sticks and mini pieces of Greek yogurt. It has played the new way of eating yogurt to the extreme and is popular with young people. It has become a popular dessert snack on the Internet. Today we will introduce this unusual yogurt stick “super player”!

Photo source: Clio snakes

Surprise triple hit from Clio yogurt bar

Yogurt and cereal have a common label – nutrition and health, which are in line with the current higher nutritional food consumption demand. After their respective recognition days, they are now among the cross category popularity groups as food hot CP. But it is not difficult to find that the combination form of yogurt and cereal in the domestic market is mainly split packaging or top cup, which is slightly simple and rough.

For example, the opening mode of “yogurt cereal” is basically inseparable from the two modes of “yogurt block + cereal” or “cereal poured into yogurt mixing”. The matching method is simple, and you can mix it at home. However, as two super large items, only these two ways of eating are somewhat “wasteful”. What sparks can they produce? Clio snakes gave us a perfect demonstration!

Clio makes yoghurt and cereal closer to each other, and makes them into frozen yoghurt sticks to create a richer taste and eating experience, unlock more eating scenes, and become the best choice for afternoon tea desserts.

Image source: Facebook

In addition to the unique creativity in the form of products, Clio is also very concerned about the current diet trend. Under the trend of reducing sugar, Clio has upgraded and optimized its classic products and launched a series of low sugar yogurt bars, which can well meet this demand without affecting the taste or enjoyment of the products. This low sugar range contains 1 gram of sugar and 8 grams of protein. It’s a combination of berry and peach flavors. It’s a guilt free snack to eat.

Source: Foodbev

Heather Cox, President of cliosnacks, said: “we are pleased to launch this less sugar bar, enabling the brand to introduce Clio to new audiences, including specific consumers who follow a ketogenic diet and consumers who are sensitive to sugar and calories.” Undoubtedly, the low sugar series make the brand open the door for more consumers to know Clio and improve the brand awareness.

At the same time, Clio is also committed to providing more portable product sizes, such as the Greek yoghurt mini series wrapped in dark chocolate.

Cliomis is made of Greek yogurt. It is small and lovely, with the texture of cheese cake. It is known as “a delicious snack to bridge the gap between yogurt and fresh snacks”. The gluten free mini range offers four flavors: vanilla, strawberry, peanut butter and salty caramel. Each dark chocolate wrapped yogurt block contains 3-4g protein and billions of probiotics, which is designed to provide and enhance the functionality of the product. It is very suitable to be used as a snack on the way to work or as a delicious food to share with each other after yoga class.

Image source: Facebook

Clio’s key to success:

Inspiration creation, unique positioning and precision marketing

Granola cereal frozen yogurt stick, low sugar Greek yogurt stick, Greek yogurt Mini block Every time Clio is launched, it’s a surprise launch. As a super player playing with yogurt stick, why can Clio walk in front of dairy snacks?

Counting Clio’s footprints, strong creativity, accurate product positioning and effective marketing strategies actually give Clio wings to help it fly higher and farther.

Photo source: brandstar

Clio’s inspiration was a wonderful accident. By chance, Clio founder and CEO Sergey konchakovskii found several frozen Greek yogurt balls in the refrigerator when he was playing with his children. At this time, his children suddenly had a whim and put a layer of chocolate on the outside of the frozen yogurt balls. So konchakovskii, inspired by his children, came up with the idea of making frozen yogurt sticks. He believes that this will be a brand-new and worthwhile product entry point of view, and is likely to have a very strong competitiveness in the huge yogurt Market.

In order to develop unique products, he unlocked a new combination of Greek yogurt and chocolate, and made a unique product with the texture of cheese cake – frozen yogurt stick. 75% of yogurt, rich in probiotics, 140 calories, less sugar than standard yogurt, high protein, smooth taste, rich taste, healthy nutrition, easy to eat, no spoon can be eaten anytime and anywhere, every product label is enough to make consumers excited.

Photo source: Clio snakes

However, Clio does not take breakfast as its own position like traditional yoghurt, but cleverly positions it as delicious and healthy instant snacks, making it a sweet and delicious food that consumers can enjoy at any time. This positioning is correct and successful, especially for young buyers.

“Organic snacks” is becoming one of the top ten innovative words of “instant snacks” in the U.S. in 2020.

Mintel report the future of fresh shows that “fresh” is the number one purchasing power of millennials, and it is also the first choice of consumers when buying food. Fresh snacks have taken up a new wave of retail. In addition, refrigerated and frozen food also caters to the current consumer’s love of “clean label”. Combined with the above two advantages, refrigerated snacks with “fresh” characteristics as the number one selling point are bound to blossom in the next few years.

One of the new trends of nutrition bar and snack bar in the future is to start from freshness. Clio frozen yogurt bar also combines the health characteristics of Greek yogurt with the freshness characteristics of refrigerated snacks. Such a new way is a wise move to occupy a place in the competitive dairy and snack market.

Photo source: brandstar

In addition to the characteristics of “come with” and “cold storage”, Clio brand takes the balance between delicious and healthy as its core competitiveness. The purpose of Clio is to present the essence of yogurt, rich protein and probiotics to consumers in a more delicious snack bar.

Clio hopes to instill Clio’s concept into consumers through communication, education and marketing, that is, this is a delicious and healthy dessert, so as to change consumers’ cognition of yogurt, make them accept and recognize the brand concept, and help promote the sales of products on the retail shelf.

Health without loss of taste and convenience, which makes the Clio brand shine in the millennial generation. Thanks to young consumers’ desire for healthy alternatives to traditional desserts, the brand’s sales grew rapidly, 275% from 2017 to 2018, while selling millions of boxes. At the same time, Clio quickly gained distribution among Wal Mart, Costco and several major grocery chains.

Financing and blessing, continuous innovation,

Clio continues to break the waves in the field of dairy snacks

In the very crowded yogurt track, Clio is undoubtedly wise and successful to establish its own unique product positioning. The originality of its product form and effective marketing strategy make Clio regarded as the Savior of the depressed Greek yogurt Market, and also make the brand’s wave breaking trip a textbook level innovation model.

The new brand, created in 2015 by its founder Sergey konchakovskii, has received US $8 million in round C financing led by its existing investor alliance consumer growth (ACG), as well as the participation of afventures (formerly accelfoods).

Image source: delimarket news

Those who are preferred are always fearless, but Clio is not. The brand does not stop at this time, but insists on integrating innovation into the brand gene and turning the current hot plant-based concept into the radar of brand research and development in the future. At the same time, the brand revealed that it will also consider low-fat products in the next innovation and development. Let’s look forward to it together!

Photo source: foodnavigator USA

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Business cooperation: Amy (wechat: 13701559246).
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