China Food

The favorite of the minimalist era – bisiqi pressed cake, although there are few ingredients, it feels good


“The golden cake is as thin as paper. It’s broken and crunchy.” In Xiyang, Shanxi Province, there is a saying that the golden cake, also known as pressed cake, bears the boundless feelings of the local people.


From left: Han Ning, general manager of Shanghai suihong Food Co., Ltd

Wen Jie, President of leisure food director alliance of China non staple food circulation association

Chang Xiaofeng, chairman of Shanxi changpang Food Co., Ltd

Wang Jiang, marketing general manager of Shanxi changpang Food Co., Ltd


Yao Yibao, general manager of Quanzhou Tongce Network Technology Co., Ltd

In June 1973, Premier Zhou Enlai accompanied foreign guests to visit Dazhai, Shanxi Province. In order to welcome Premier Zhou Enlai and foreign guests, Chen Yonggui improved the traditional Xiyang pressed cake in Shanxi Province, changing the one-sided baked noodles into two-sided baked noodles. The pressed cake, known as “Dazhai golden cake”, became thinner and crisper. After Premier Zhou tasted it, he praised it. Since then, pressed cakes have been popularized in Xiyang County.

Premier Zhou Enlai tasting pressed cake

What did Premier Zhou Enlai eat? Today, let’s walk into Shanxi changpang Food Co., Ltd. (hereinafter referred to as “changpang food”) in the cake pressing Industrial Park of Xiyang County, Jinzhong City, which is located in the hinterland of Shanxi merchants. Let’s know about cake pressing!



Raw material selection in the era of great health

Holding the principle of “reducing the proportion of food” in the past, the most important feature of “reducing the proportion of food” is the introduction of “reducing the proportion of food”. Using wheat flour, drinking water, refined vegetable oil, egg and food oil as basic raw materials, and according to the different taste needs of consumers, supplemented by appropriate taste food materials, we produced ten kinds of light food Jianka pressed cakes, including jade onion flavor, Sichuan rattan pepper flavor, latte coffee flavor, classic original flavor, brown sugar ginger juice flavor, etc.
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Without any preservatives and additives, biscuit is in line with the pursuit of consumers in the era of great health.
Choose a taste you like and take a bite. The sound of cracking spreads from the teeth to the eardrum and shakes the brain. Chewing slowly, the flavor of pressed cake becomes more rich, bringing a taste and hearing enjoyment. What’s more magical is that bisiqi pressed cake doesn’t need anything to match. With a glass of water, you can have a good time. A simple pressed cake is enough to bring the ultimate enjoyment to the taste buds.

In the dream of many people in Shanxi, it is a family talking around the stove at night, eating pancakes and enjoying a leisurely nature for a moment.


Consumer groups under the guidance of youth

More than once, I heard people around me complain: “the first feeling when I see steamed bread is how to consume such a large amount of carbohydrates!” The existence of carbohydrates is like the enemy of young people. If there is a food that is both delicious and low in carbohydrates, it is a blessing for young people.
Often accompanied food brings good news to young people. Founded in early 2020, changcong food is a relatively complete industrial cluster integrating R & D, production, sales, packaging, logistics and distribution. Its biscuits, which contain zero carbohydrates, meet the needs of young people to the greatest extent and are welcomed by young consumers.
The company now has a number of professional and technical personnel in the food industry, and has formed a talent system from product research and development, raw material testing, process operation, quality control and product sales. The company adheres to the spirit of “self-reliance and hard struggle” of Dazhai. It is committed to promoting the deep processing and upgrading of local agricultural products and the employment and income generation of regional population, which has brought unlimited possibilities for local economic prosperity.


Infinite add true, infinite reverie

Today, bisqi is unlimited ♾️ Tianzhen pressed cake has been distributed all over the country, attracting more and more dealers to consult. In the just concluded industry event, changpang food received deposits from nearly 400 customers, and had in-depth discussions with more than 1000 potential customers, with a view to reaching a national goal.
With the approach of Fangfei in April, Ningbo autumn whole food exhibition in 2021 has begun intensive preparation. Wang Jiang, general manager of marketing, said: “this Ningbo whole food exhibition hopes to find more customers who mainly focus on quantitative packaging, supplemented by the now formed casual channels, and develop with bisqi.”
When you are young, you have unlimited possibilities. Often accompanied by food will bring biscuits, think about the future together with consumers, and plan the blueprint together.
Wang Jiang said: “the shape of the product is developing, and the packaging of the product is also developing. The old brand of pressed cake has been handed down to this day, which shows that pressed cake itself has sustainable development. In the future, the product will return to the true, add the true and daydream, and we will return to the true and do the product well.”
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The unique aroma of biscuits, golden and delicious cakes on the hearth and in the air, attracts both diners from all over the country and young consumers.
Investment Hotline


August 28-30, 2021
Meet with “bisiqi” Ningbo International Convention and Exhibition Center
75 M2 luxury special decoration booth No.: 3b10
Never see you again!
Source: Snack express original reprint authorization
Editor in chief: Li Jun
Author: Guo Jia editor: Song Guanchu

Past review

Time: August 28-30, 2021
Venue: Ningbo International Convention and Exhibition Center (No. 181, convention and Exhibition Road, Yinzhou District, Ningbo City, Zhejiang Province)
Exhibition hall: hall 1, 2, 3, 4, 5, 6, 7 and 8
Estimated exhibition scale: 79000 square meters, about 1020 exhibitors
Estimated audience: 92000
Exhibit type: candy, snack, cake, imported food
Exhibition contact: 15810224093 Li Jun
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