China Food

How to grasp the outlet of food health and better understand the user’s brand marketing| FBIC Go! Innovation live broadcast

消费者在哪里,市场就在哪里。在Z世代成为消费主力后,品牌们都紧跟他们年轻的步伐,想方设法跟他们玩到一起。“用户思维”的重要性可见一斑。
在健康大环境下,消费者的诉求还体现在哪些方面?品牌们要如何读懂他们的真实诉求?产品卖点要如何提取?怎样的传播方案能将产品卖点最大化?
今天(周三) 19:30-20:15,丁香医生的边帅老师将为大家带来更懂用户的品牌营销玩法,记得准时来看哦~
Scan the code and watch the live broadcast for free
Opening time: 19:30-20:15, October 13 (Wednesday)
Activity fee: Free
Sharing guests:

 

负责丁香医生食品饮料类目营销业务,结合当前食品饮料行业健康风口,凭借丁香医生在健康领域的权威性与影响力,与团队共同打造过多个出色的营销案例。
企业介绍:
【丁香医生】是泛健康领域值得信赖的健康服务品牌,全平台累积用户突破 8000 万,拥有全国 70% 专业医生资源、高质量权威原创内容生产能力,持续制造爆款话题。【丁香健康营销】致力于为商业伙伴挖掘产品健康价值,帮助品牌联结用户,达成品牌利益的商业化服务体系,并基于丁香系媒体矩阵、平台资源和 IP 资产赋能,提供专业解决方案,帮助商业伙伴实现线上线下整合营销,促进品效联动,一站式实现品牌价值生态链接。

Reprint authorization and media business cooperation: Amy (wechat: 13701559246);
Join the community: Cherry (micro signal: 15240428449).
FBIC2022
Fbic222 global food and beverage Innovation Conference & the first Food Expo “new food era – brand ecology” will be held in Shanghai from May 30 to June 2, 2022. We invite you to witness it together. (click the video number to view the detailed introduction).


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