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which tracks have achieved high growth and which brands are well preserved?
In 2021, when interest in e-commerce becomes the general trend, good content + good products become brand protection, industry competition intensifies, and new consumer brands enter the second half. However, in the seemingly hot consumer market, the real data is far less beautiful than we thought.
Q2 white paper we have brought you consumption hotspots under the threat of “functional snacks”, “online red tea” and “formula skin care”. During Q3, “short protection pastries”, “body whitening”, “hair loss crisis”, “mother and baby consumption” and “fine parenting” The trend of the trend began to grab the attention of consumers, and to take more and more segments. The high popularity entertainment attractions such as universal studios and Disney parks also triggered waves of “peripheral heat” with the flow of IP. Clothing, mold, food and drink racetrack also quickly borrowed IP elements and aesthetic trends.
In 2021q3, we found 15 super brands with year-on-year growth of more than 10% and sales of more than 7 billion + and 15 super brands with year-on-year growth of more than 50% and sales of more than 600 million +.
Not only that, magic mirror has also upgraded the content dimension of the white paper. It not only presents the growth of conventional categories in popular markets such as mother and child, medicine and health care, electrical appliances and beauty makeup, but also finds 15 high growth segments and concepts. Then, which track has achieved high growth? And which brands have been well preserved and improved re purchase with differentiated playing methods?
Let’s walk into the data world brought by Q3 white paper.
Source: magic mirror Market Intelligence (ID: mktindex), reprint has been authorized. Reprint authorization and media business cooperation: Amy (wechat: 13701559246);
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