- Business forms are different. For example, when three squirrels first started to expand offline retail, they found that all their packages did not have holes that could be hung on the shelf, which was no problem with online channels. Moreover, offline sales need retailers and wholesalers, and there will be a sharing problem.
- Users purchase in different ways. Offline users buy retail, that is, impulsive purchase. People rarely buy a large box of snacks offline at one time. However, all online e-commerce companies will formulate various combinations for consumers to buy in a planned way.
- The flow of goods is different. Offline logistics needs the hands of dealers and retailers, while online logistics directly delivers goods to customers out of the warehouse.
- Brand efficiency, price, product and sales strategy are different. Businesses turn online and offline sales into one thing, which poses a huge challenge to all medium-sized companies.
- New brands return to the dispute over full link efficiency
- Coffee. In 2017, there were only more than four cups of coffee per capita in China. It is predicted that Japan will develop to 180 cups of coffee per capita and more than 200 cups of tea per capita. Will China also develop to more than 100 cups of coffee per capita in the future? We are not sure about this, but we can be sure that today, four years later, in first and second tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, the number of coffee cups per capita in a year must be more than four. This is the so-called incremental category.
- Contact lens / beautiful pupil. The rate of myopia in China is very high. The number of myopia is increasing and showing a trend of younger age. Now most children don’t want to wear frame glasses when they are 7 hours, for convenience and beauty. Some non myopic people also choose to wear beautiful pupils in order to make themselves look better. These are incremental users.
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