Selling stewed noodles, opening bookstores, environmental protection, new consumer brand theme stores have “tricks”
What “ambition” does the theme store of new consumer brands embody in the third space?
- “Passenger flow harvester” — explore new consumption scenarios and leverage the incremental market
- “Z generation living place” — dialogue with young groups and establish emotional connection
- “Brand value sermon” — differentiate, shape brand value and enhance user loyalty
- “Wave maker of the times” — leading forward-looking values and creating cultural symbols
When new consumption enters the second half, can offline stores go further?
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