China Food

Farmer spring and vitality forest compete for layout. Is automatic selling opportunity a new weapon for food enclosure and horse racing?

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in Japan, there is an average of one vending machine for every 25 people, one for every 50-60 people in the United States and one for every 50-120 people in Europe. However, the per capita self-service vending machine in China is only about 2200 people / set. Will this become the next channel battlefield?
 ”

Text: Giselle Yin

Source: foodaily daily food (ID: foodaily)

 
In cities where vending machines can be seen at any time, some people will rush to buy a box of milk during recess, or buy a bottle of coffee at work to quickly restart their body and mind, or buy a bottle of beverage on the street, and then stand next to the vending machines for a short rest. For those who have to go home late at night for various reasons, the light from the vending machine window and the hot soup will become a little comfort in the dark.
 
Source: Line hub
 
For those places where the penetration rate of self vending machines in life is very high, these machines can be distributed in the streets, subway stations, shopping malls, schools, office buildings, hospitals, and even at the door of the house. For people surrounded by vending machines, shopping at vending machines is as natural as eating and sleeping.
 
In China, although the number is still small, self vending machines have quietly sneaked into underground garages, communities, office buildings, schools and major business districts. Bubble mart’s vending machines have spread all over the mainstream business districts of first and second tier cities, and nongnongshan spring has put nearly 60000 vending machines in nearly 300 cities in China. The actions of these brands seem to herald the emergence of a new battlefield.
 
Although the United States ranks first in the number of self vending machines in the world, Japan ranks first in sales and density, which is a real self vending machine power. Today, let’s take a look at the ups and downs of vending machines in Japan.
 
How did vending machines achieve such high coverage and penetration in Japan? What are the advantages of being a sales channel? What contribution does it make to the beverage category with the largest application? In addition to the beverage category, what are the applications in other food categories? What are the problems and challenges in the development process? What are the new trends and trends? What are the inspirations for Chinese food enterprises? What is the current situation of vending machines in China?
 
Japan’s road to self vending machine power
 
A longer history of vending machines than expected
 
What should surprise many people is that the world’s first vending machine was the holy water vending device that appeared in front of the ancient Egyptian temple about 2500 years ago.
 
Since then, it was not until about 1615 that a new vending machine was born in the world. It was a snuff selling machine designed by a British hotel owner. In the late 1800s, Britain began to manufacture vending machines during the industrial revolution. Basic manufacturing technology also developed during this period and widely spread to Europe and the United States.
 
In 1888, the first self vending machine in the United States was installed in the station of New York to sell chewing gum. In 1925, a man named William row developed a self vending machine that can sell a variety of products at different prices. Since then, the development of self vending machine has become dominated by the United States.
 
The first vending machine in Japan was a cigarette vending machine made by makiya Takagi in 1888. Unfortunately, this machine could not be preserved. The oldest existing self vending machine in Japan is the automatic stamp Postcard vending machine made by Takashi Toyoda in 1904. At that time, the vending machine had the function of “sold out” and refund when the goods were sold out, and it could even be used as a mailbox. As long as you think of it, you can immediately buy stamps and postcards to write letters. It was a super convenient epoch-making machine at that time. However, because the sending function of this machine often fails, it can not be popularized.
 
Automatic stamp Postcard vending machine kept in the Postal Museum, image source: rail to Utopia
 
In the Meiji era, various vending machines were manufactured, but most of them were disposable and experimental, and had not reached the level of popularization.
 
In 1924 (the 13th year of Dazheng), Ichiro Nakayama developed the vending machine for bagged snacks, which was the first widely used vending machine in Japan. At that time, it could be seen in snack shops all over the country.
 
Source: acure
 
In 1957, there was a beverage vending machine that can produce fruit juice by inputting 10 yen coins. The head of the current vending machine uses the automatic vending input of Japan, the predecessor of apex. This was very novel at that time. For small and medium-sized beverage production enterprises, the profit margin was also relatively high, so it was popularized all over the country.
 
Coca Cola, coins and cold and warm vending machines are accelerators for the popularity of vending machines
 
In 1962, Mitsubishi Heavy Industries and Vendo of the United States jointly developed Coca Cola vending machines, and Coca Cola launched 880 sets in Japan, resulting in a sharp increase in coke sales. This result has contributed to the wide application of vending machine channels in the future. At the same time, the marketing strategy and business operation of vending machines in the 1960s also had a great impact on the vending machine industry, and Japan officially entered the “era of vending machines”.
 
Coca Cola vending machine 56 years ago, photo source: Trendy
 
When the 1964 Tokyo Olympic Games was held, Japan’s National Railway (now Jr) introduced automatic ticket vending machines. In 1968, in order to improve the operation mode of entrance and exit ticket gates, national railway introduced automatic ticket vending machines at all stations along Tokyo Yamato line, which enabled many people to successfully develop the daily habit of buying things from vending machines.
 
In 1967, With the new material With the issuance of 100 yen and 50 yen coins (white copper), vending machines have entered a period of rapid development. According to an article published by Asahi news on March 15, 1970, the number of vending machines has increased by more than 30% in the three years since 1967, reaching 925170 in 1969, with sales of 125.396 billion yen. Among them, tickets account for the highest sales, accounting for the total sales 78% of the amount. The sharp rise in total sales was related to cigarettes, milk and carbonated drinks.
 
Cup coffee vending machines also appeared in the 1960s, with four options: black coffee, sugar, sugar and milk and cocoa. This also promoted the popularity of coffee at that time.
 
Paper cup coffee vending machine in the 1960s, photo source: Zhou news
 
In 1969, UCC invented the world’s first canned coffee and put it on the market. In 1973, in order to increase sales, he began to sell canned coffee on vending machines.
 
In 1970, Sanyo vending machine Co., Ltd. developed an vending machine that can sell various types of cans and drinks at the same time. In 1972, a vending machine with hot drinks appeared.
 
The first chewing gum vending machine in Japan, photo source: Zhou news
 
In 1973, Pokka Corporation (now Pokka Sapporo food and Beverage Co., Ltd.) has developed an automatic vending machine that can switch between cold and hot. On a cold day in 1969, liking Tanita, the founder of Pokka, took a bus to Osaka. On the way, the driver said he was sleepy and wanted to drink coffee, so the car stopped in a high-speed service area. If you wanted to drink hot coffee, you had to go to the restaurant, but in front of the restaurant There was a long line again, so it took 30 minutes just to have a cup of hot coffee.
 
At the same time, Mr. Tanita found many truck drivers shivering with cold but having to drink cold drinks in the rest area. Inspired by this scene, Mr. Tanita immediately instructed the research institute to develop canned coffee suitable for both hot and cold, and began to develop cold and warm vending machines.
 
So in 1973, the cold temperature vending machine for cooling in summer and heating in winter was born. Five years later, in 1978, a self vending machine was born, which can meet the needs of refrigeration and heating at the same time and sell cold and hot drinks in one machine. This unique cold and warm vending machine in Japan has caused unprecedented huge repercussions, spread in the vending machine market, became an oasis of people’s hearts in the city, and further promoted the popularization of vending machines. The sales volume of the company has also been improved by leaps and bounds.
Japan’s first cold and warm vending machine was born in 1973
 
In 1977, PET bottles of beverages were sold on vending machines.
 
The number of vending machines installed in Japan continued to increase at a high speed, and began to stabilize around 1987, reaching a peak of 5.61 million in 2000, with sales reaching 7112.3 billion yen (about 394.3 billion yuan converted at the exchange rate of 0.055 of 2021.12.28).
 
Sales account for 70% of the profits of the beverage industry?
Irreplaceable vending machine
 
Vending machine = high profit brand direct store?
 
In the beverage industry, vending machine channel sales vary from company to company, but the top companies account for about 20% to 40%. Coca Cola accounts for about 40% of its sales through vending machines alone. In the whole beverage industry, it is said that the vending machine channel can even account for 70% of the profits of the industry.
 
Source: Flickr
 
For beverage companies, vending machines are their main sales channel. First, because the selling price of drinks in supermarkets and other channels is relatively low, the profit margin is low, while the vending machine is sold according to the price set by the manufacturer, so the selling price is relatively high and the profit margin is also high.
 
Second, beverage companies have greater dominance in the delivery of goods from vending machines. In convenience stores, new products that are considered to have poor sales in about three months will disappear from the shelves. The self vending machine is equivalent to a small direct store. Beverage companies can give a new product a longer growth time. Many popular canned coffee was born from vending machines. At the same time, the vending machine can also be used for product promotion and market research.
 
Therefore, although it has reached the saturation state of 2.5 million units in Japan, the beverage vending machine is still an indispensable and important channel for beverage sales, and it is even called “dollar box” by various companies.
 
Image source: smartdrive fleet
 
Absolute convenience, good public security and perfect operation system… Why can the self vending machine industry achieve rapid development?
 
Looking back on the development process of the whole vending machine industry, Japan’s vending machine can achieve high-speed growth and penetration, which is inseparable from the following reasons.
 
First, vending machines can provide goods, services and information 24 hours a day, and make shopping simple, fast and very convenient. Such characteristics adapt to the rapidly changing Japanese society and the Japanese with busy work and life.
 
Since the Shenwu boom in 1956, Japan has entered a period of rapid economic growth, which has led to the transformation of Japanese society from labor surplus to labor shortage, and the increase of labor cost. The vending machine can save labor cost and set the position flexibly. It can be used as a sales terminal for all kinds of food, daily necessities, tickets, cigarettes and other goods and even services. It has a wide range of applications. These characteristics have promoted the utilization and popularization of self vending machines.
 
Second, Japan’s public security is good. In the United States and Europe, self vending machines are rarely placed outdoors for the sake of safety, anti-theft and preventing the machine from being damaged. In Japan, you can see a large number of vending machines outdoors, which seems to have become a unique scenery that shocked many tourists on the streets of Japan.
Source: Flickr
 
Third, Japan’s rapid economic development has promoted a large number of technology introduction and technological innovation, which has also affected the vending machine industry. Among them, the development and application of hot and cold vending machines have the greatest impact in the high-speed popularization period of vending machines.
 
Fourth, the process of automation and electronization in Japanese society and the preference for “non conversational consumption” without communicating with people make the Japanese have no resistance to shopping on machines.
 
Fifth, the issuance and large circulation of new coins improved the utilization and convenience of vending machines and determined the basis for the popularization of vending machines at that time.
 
Source: prtimes
 
Sixth, the establishment and improvement of special management and operation system.
 
In addition to the manufacturer’s investment, individuals can also own their own vending machines. Individual operators can choose to manage their own vending machines in the form of full commission or semi Commission.
 
Taking beverages as an example, the beverage vending machine operation companies in Japan are divided into two categories. One is beverage manufacturers (such as Coca Cola and ITO garden), which will simultaneously produce goods for vending machines and manage the operation of vending machines. The other is a professional vending machine operation company, which is responsible for the management and application of vending machines and can sell the products of various beverage manufacturers.
 
Picture source: Portrait
 
For individual operators who choose the form of discretionary Commission, they only need to provide a place for self vending machines and bear the electricity charge. The installation and maintenance of the machine, commodity supplement, beverage bottle waste recycling and treatment can all be handed over to the self vending machine operation company. Operators can get 20% ~ 30% of the sales of machines. This method has small initial investment and is very worry-free. It is the mainstream operation mode.
 
In addition, there is a national qualification examination of “self vending machine adjustment skill verification” in Japan. Only those who pass the examination can obtain the qualification of automatic vending machine adjustment technicians.
 
You can buy drinks, snacks, ramen, vegetables, clothes, toys, time and a “dream”… A “four dimensional pocket” covering an area of 0.66 m2
 
Speaking of vending machines, everyone’s first impression must be that they sell drinks. In fact, as mentioned above, Japan’s vending machines can sell a wide range of goods, which can be divided into goods and services. Only you can’t think of it. You can’t buy it without it.
 
Spend 1000 yen to buy a “dream” self vending machine (in fact, it is also regarded as opening a blind box). Photo source: rocketnews24
 
Selling all kinds of drinks and packaged snacks is already a routine operation. Selling ice cream, Kanto canned food, soy sauce, natto, flowers, clothes, masks, watches, gold, daily necessities, toys, magazines and so on is no problem. With the development of manufacturing technology, the increase of models and the expansion of the exploration of “new territory of self vending machines”, the applicable functional scenarios of self vending machines are becoming richer and richer. Whether indoors or outdoors, you may encounter a vending machine at the next corner.
 
Grigor’s chocolate mint ice cream vending machine, photo source: Economic News
 
No snack stand or “convenience store” closer than convenience store? Indoor and outdoor vending machines
 
In the street, in addition to the “water replenishment station” and “energy replenishment station” for pedestrians, self vending machines can also become the epitome of a store street.
 
In the vending machine, you can also buy baked sweet potatoes. With this vending machine, you don’t have to open a blind box every day to guess whether the uncle who baked sweet potatoes will go out today.
 
Roasted sweet potato vending machine, photo source: Journal lazuda
 
Or it can be a fresh supermarket where you can buy fresh fruits and vegetables, rice, eggs, meat and seafood.
 
Oyster vending machine, photo source: YouTube [Famous oyster island!] raw oyster vending machine [fresh!]
 
Some vending machines also have heating function, so they can be used as Wudong shop and Bento shop. In just a few seconds, you can take out a bowl of hot udon noodles directly from the machine. (however, such vending machines are rare now)
 
You can even buy such udon noodles at the vending machine. Picture source: Shimane Shijian (いわみの観サイト)
 
In the office building, the vending machine has become a coffee station and a small convenience store closer.
 
The whole family and 711 have launched self vending machine convenience stores (ASD) on this machine, you can buy rice and vegetable roll, sandwiches, bread, fried chicken pieces, noodles, desserts, snacks and other familiar convenience store foods. In July 2020, in the JCB office building in Tokyo, COVID-19 has greatly reduced the number of employees in the building, but sales volume of the vending machine has exceeded last year. The employee said, “it’s closer than the convenience store on the first floor. Due to the influence of Xinguan, I don’t eat lunch with my colleagues anymore. As a result, I buy more rice on the vending machine.”  
 
Self vending machine convenience store of the whole family, picture source: Official Website of the convenience store of the whole family
 
How do restaurants extend their business hours? Recent trends in vending machines
 
The addition of new functions also provides new sales channels for more categories. In particular, under the influence of COVID-19 this year, the catering industry has been greatly affected by the shortened business hours and the reduced number of people dining out. The freezing of self catering machines has become the choice of many restaurants that actively seek new sales channels and expand their business hours in disguise.
 
For example, the number of “ヌドょツアズ” frozen Ramen vending machines developed by Maruyama noodle making has increased to 62. Frozen noodles and fried dumplings from some famous Ramen shops in Japan can be bought on this machine. It not only expands the sales channel of ramen shop, but also meets the needs of some customers who want to eat but can’t eat.
 
Frozen Ramen vending machine, photo source: [frozen Ramen vending machine] Maruyama Zhiqian store
 
Matsuya, a famous Japanese beef covered rice chain, recently introduced a frozen vending machine to sell frozen beef covered rice, curry rice, beef burger, fried pork chop and other products.
 
Matsuya’s frozen food vending machine, photo source: prtimes
 
Some food enterprises are also expanding their sales channels by using frozen vending machines. For example, in November this year, Asakusa ham launched a frozen vending machine in Taitung District to sell its own sausage, roast pork and other products (the products will be changed from time to time).
 
Not just vending machines for sales channels
 
In addition to the basic selling function, the vending machine can also be a marketing tool for brand products and image display, attracting guests, creating topics, or an advertising space. This is very common for Coca Cola and other companies. The specialty vending machines in Japan are also the embodiment of this function.
 
At the same time, the Japanese also made full use of the ubiquitous characteristics of self vending machines and developed them into a kind of living infrastructure.
 
Since January 2005, self vending machines across Japan have been pasted with “address stickers”, which can see the address of the location of self vending machines. These stickers can facilitate people who get lost and meet dangers and accidents to accurately say their location when calling the police.
 
Photo source: National cool beverage industry association ・ Japan automatic vending machine industry association
 
Japan is prone to earthquake disasters. During the Hanshin awalu earthquake in 1995, the disaster prevention alarm was not quickly and timely communicated to the people. Based on this lesson, Japan began to provide disaster broadcasting on self vending machines with screens, so that people outside can also get timely information such as alarms, refuge instructions and shelters.
 
The first mock exam also has a disaster response mode. When the disaster is cut off, the vendor will switch to this mode, and the goods in the machine can be removed as a supplement to water supplies and materials.
 
Dydo disaster rescue vending machine, picture source: dydo official website
 
In daily life, the screens of these vending machines will be used to display some disaster prevention reminders, local introductions, tourism intelligence, news and other information.
 
Has installation and sales reached saturation?
Challenges faced by self vending machine industry
 
According to the data of Japan vending machine manufacturers association, the number of installed units in China increased to about 5.61 million in 2000, and then turned to a downward trend. In 2019, the number of installed units decreased to about 4.1 million, while the beverage research institute, which conducted beverage market research, said that the beverage sales volume of vending machines was about 70% of the peak.
 
Source: yanusy
 
The decline in sales and delivery of vending machines is related to the following reasons.
 
First, the rise of convenience stores competed for some customers, and the impact of the economic recession in 2009 led to the improvement of consumers’ awareness of saving money and becoming more sensitive to prices. Compared with self vending machines with fixed prices, some people prefer to go to supermarkets and cosmetic stores with lower prices to buy drinks, or even buy cheap large bottled drinks and take them out with their own cups.
 
The second problem is the saturation of the installation site of the vending machine. For vending machines, the installation location is an important factor affecting profitability. However, the rapid growth of the number of self vending machines has led to excessive installation and saturation of installation sites. There is position competition not only between self vending machines of the same category of different companies, but also between self vending machines of different categories.
 
Photo source: マイナビニュス
 
Third, the labor shortage and “overwork” of self vending machine administrators. Administrators responsible for the installation and maintenance of vending machines, product replenishment and replacement, and beverage bottle waste recycling play an important role in the vending machine business. In their daily work, they need to drive large and medium-sized vehicles for a long time to transport goods, check all self vending machines in the responsible area, and carry a large number of drinks. Assuming that a person needs to be responsible for 30 vending machines a day and supplement 100 bottles of 350ml drinks for each machine, the beverage handling capacity on that day will exceed 1 ton, which is a very heavy work both mentally and physically.
 
Since 2008, Coca Cola and Kirin have committed suicide due to overwork. In 2018, Suntory’s employees went on strike at Tokyo railway station, asking the company to improve illegal long-time labor and overtime. This incident rushed to the hot search of Yahoo in Japan and aroused strong resonance among employees of other self selling mechanism manufacturers. It can be seen that the problem of illegal overwork of self vending machine administrators is common in the whole industry.
 
In addition, the decrease in population, labor costs and increased use and management costs of vehicles and warehouses have resulted in higher costs and lower profits. And COVID-19, which has been in the past two years, has also inevitably affected the auto dealer industry.
 
Mobile payment, artificial intelligence, big data and contactless sales demand bring new opportunities and actively look for an innovative way out of the self vending machine industry
 
While the vending machine market is declining, the profitability of each vending machine is also declining. Labor cost, distribution cost, recovery cost and other cost burdens are increasing. Players at the head of self vending machines are looking for new opportunities through the functional evolution of self vending machines
 
Trend of mobile app x self vending machine
 
Since 2016, there have been self vending machines that can be used with mobile apps, the most prominent of which is coke on launched by Coca Cola.
 
Coke on was launched in April 2016. By the end of June 2019, the number of downloads had exceeded 15 million. Use the app to connect to the self vending machine with the corresponding function of coke on to buy drinks. You can save a seal for each bottle. If you save enough 15, you can exchange a bottle of drinks for free.
 
In 2018, coke on also added the “coke on walk” function of exchanging seals through steps. This exchange mechanism has been loved by many heavy users of self vending machines, attracted some light users who don’t sell drinks, and cultivated consumers’ habit of using this app.
 
The seal obtained can be seen in the interface of coke on app. Picture source: Watch
 
For Coca Cola, the function of coke on goes far beyond point redemption. It is also a tool for the company to push new product information to consumers, increase promotional activities, carry out targeted digital marketing activities for different user groups, and collect and analyze consumer product purchase data.
 
Since its release, the usage of coke on has been growing steadily, and the self vending machines compatible with this app are also increasing.
 
According to the employees participating in the coke on project, the self selling opportunities supporting coke on are several percentage points more than the sales of unsupported models. The application of this app does increase the opportunities for consumers to choose Coca Cola’s self vending machines and products.
 
Dydo’s vending machine app “smile stand”, photo source: Yuge comマガジン
 
Dydo and Asahi also have their own self vending machine app, while Kirin has developed a line applet.
 
AI system makes vending machines more “fun”
 
The self vending machine introduced into the AI system is also one of the force directions.
 
For example, AI communication AC self vending machine launched by acure, the head brand of beverage self vending machine. The original intention of this vending machine is to show overseas tourists the use methods and products of the vending machine, so as to encourage tourists to use the vending machine to buy drinks. In order to attract overseas tourists, this vending machine also introduces the multilingual route planning function to provide tourists with station transfer suggestions and other information.
 
However, due to the impact of the new crown, the entry of tourists is limited. Acure turns the function development of AI to the direction of “making users more interested in self vending machines”, and strengthens the entertainment elements of self vending machines.
 
For example, the function of importing virtual image AI Sakura and lottery divination, and recommending product popularity ranking according to age / station location,
Call the customer close to the machine and say “thank you for buying!” after the customer purchases, It even adds the function of guessing with AI Sakura. If you win AI, you can get a coupon. The guessing function has become the most used function since it was installed for a month.
 
Guessing function interface of AI communication, picture source: ミライコラボ
 
Acure’s AI communication gives customers a closer experience to the reception of real salespeople, which can not be achieved by traditional self vending machines.
 
JR East Japan has also begun to introduce the AI system “hive enhance” into the vending machine.
 
“Hivery enhancement”, photo source: ledge ai
 
In the past, 70% of the items selected by the vending machine were decided by the beverage company, and 30% relied on the judgment of the vending machine administrator. Replenishment timing also needs the judgment of the administrator. Therefore, according to the poor experience of the administrator, the product sales volume of the same machine will fluctuate.
 
The introduction of AI system is of great help to analyze product sales and consumer preferences by using big data, guide product selection and product supplement. Although it can not completely replace human experience, it helps to improve the work efficiency of vending machine management and give reference opinions. In fact, JR East Japan began to use the system for verification test in 2017. In the test records in the winter of 2019, the sales increased by more than 50% and the overall sales increased by 5.27%.
 
Source: ledge ai
 
In addition, the popularity of mobile payment and the demand for “contactless purchase” triggered by the new crown in recent years have also given new play to self vending machines.
 
The new blue ocean to be explored? Is it possible for self vending machines to become a new weapon for Chinese food enterprises
 
The new retail concept triggered a new round of offline channel competition, and the head players arranged their own vending machines one after another
 
China’s vending machine industry started late. In 1993, second-hand vending machines imported from Japan, the United States and South Korea appeared in Guangzhou, Shanghai and other places for the first time. Since then, the vending machine has entered a groping period of slow development.
 
In 2017, the concept of “new retail” rose, and Internet and traditional retail giants laid out unmanned retail one after another. In China, the popularity of vending machines has increased explosively for the first time.
 
According to Sullivan’s statistics, there were 58 financing events in the field of vending machines from 2011 to 2017, with a total financing amount of 2.5 billion, of which 32 occurred in 2017. Compared with 2015, the number of financing enterprises increased by 300% in 2017.
 
Among FMCG giants, nongnongshanquan led the advanced military self vending machine industry in 2015. Since 2018, nongnongshan spring’s vending machines have occupied the underground parking lots of residential areas and shopping malls in Beijing, Tianjin, Wuhan, Shijiazhuang and other cities. Since then, farmer Hill spring has upgraded the underground car park from the vending machine to the farmer’s spring sesame shop, and gradually appeared in the community, selling drinks, northeast fragrant rice, mask, navel orange and other own commodities. According to the prospectus, nongnongshan spring has put nearly 60000 self vending machines in nearly 300 cities in China.
 
Official account of farmer Hill spring sesame shop
 
In 2016, Wahaha announced that it would invest 2 billion to deploy 100000 vending machines within three years to build Wahaha’s own national intelligent retail terminal network, and signed a strategic cooperation agreement with Youbao, the first operator of vending machines in China.
 
According to Wangwang’s official website, more than 5000 vending machines have been installed nationwide, covering life scenes such as campus, hospital, scenic spot and transportation hub. In 2019, it will consume more than 10 million people.
 
Ruixing has entered into unmanned coffee. Now Ruixing Rui has covered 38 cities in China.
 
At the end of 2020, “Zhong Xue Gao intelligent vending machine” appeared in Hangzhou metro station.
 
Yuanqi forest also said that it would put 80000 self-developed intelligent freezers in the offline channel, and all of them would be connected to the Internet. The sold beverage sales data would be fed back to Yuanqi forest to help its subsequent product improvement. Enterprise check app shows that recently, Yuanqi forest (Beijing) Food Technology Group Co., Ltd. has newly leased vending machines in its business scope.
 
Pepsi, uni president, Master Kang and Suning have also joined the battlefield of self vending machines.
 
Ruixing coffee’s Rui instant purchase intelligent unmanned coffee machine, picture source: Ruixing coffee Xiaohong Book No
 
Problems such as scattered business volume and difficult operation and maintenance have gradually become prominent, and the development of the industry has encountered bottlenecks
 
Despite the large number of players, the development of the seemingly hot self vending machine track does not seem to be so smooth.
 
The profit is low, the purchase / lease cost, depreciation cost and point rent cost of machines rise, the management of outdoor machines is chaotic, the machines are sold and lost as scrap iron, and there is a lack of talents to develop new undertakings. These are the problems existing in the self vending machine industry at present. It seems that no one has made a demonstration to solve this dilemma for the time being.
 
Assuming that the self vending machine industry can also develop to a scale comparable to that of Japan and the United States in the future, will it also face problems such as over installation, saturation of installation location, overwork of relevant employees and so on?
 
However, in the face of the trend of consumer brands returning offline, compared with the cost of stores, the self vending machine channel is indeed a very reasonable choice. It can not only seize a point, but also create a traffic entrance. At the same time, it can be used as a billboard and a marketing method to brush another wave of sense of existence in front of consumers. In addition, the domestic developed mobile payment can also be used as the basis for the promotion of self vending machines like coins in those years.
 
In addition, the impact of the epidemic also prompted people to quickly adapt to the “contactless shopping” model, and identified some scenes with vending needs, such as medical places, hotels and training institutions. Some small supermarkets and stores also began to use automatic Retail cabinets, which seems to indicate the potential of self vending machines to be widely accepted.
 
In 2019, the number of self-service vending equipment in China will be about 350000. There is still much room for development in terms of both the total number of self vending machines and the per capita number. Although it seems that we haven’t found the most suitable development path for self vending machines in China, maybe self vending machines will become the battlefield of the next round of offline layout of the brand in the future?
 

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[14] Deep grilling: throw $10000 and lose $8000. The vending machine is just a story of coke freezer, but it has been told a new height by farmers and Wahaha. FMCG, June 2019 twenty-eight

[15] The “rebirth” of vending machines, Sullivan

[16] Analysis on the current market situation and development trend of China’s vending machine industry in 2020, epidemic situation gives birth to new business forms, prospective economist, July 2020 9 

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