China Food

Ten thousand words summary: the eight most noteworthy new trends of global food consumption in 2022 & 17 high potential tracks!

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a new year is coming. What new consumption trends will the food industry have in 2022? What areas of innovation could contribute to the food market?
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In recent years, with the vigorous development of the digital economy, people’s lifestyles and consumption concepts are constantly changing. Modern lifestyles, especially eating habits, are considered to have negative effects on health and environment. The outbreak of COVID-19 accelerated this trend. In 2021, the continuous rise of new consumer groups such as generation Z, her economy and silver economy has also promoted the butterfly change of social consumption pattern and led to the continuous optimization and upgrading of consumer categories.
In this context, the major traditional food enterprises follow the trend, launch new products focusing on nutrition and health according to the consumption circles with different characteristics, or realize the transformation road towards new consumption by formulating targeted marketing strategies; More and more cutting-edge brands also burst out strong vitality, playing new concepts such as “0 sugar” and “low card” to attract consumers’ attention and provide consumers with more comprehensive, diversified and customized choices.
However, with more and more brands entering the market and various food segments playing games, many brands are distressed by the increasingly crowded track and homogenization risk. Breaking the market has become the only way for enterprises. Then, a new year is coming. What new consumption trends will the food industry have in 2022? What areas of innovation may contribute to the food market?
Recently, innova market insight, Amazon whole foods market, Kehe, an American natural food distributor, natural grocers, an organic food retailer, Archer Daniels Midland (ADM) outside voice consumer insight platform Many well-known global consumer companies such as yingminte and the most cutting-edge data insight institutions have successively released the global food consumption trend report in 2022. This paper will focus on the above authorities’ comprehensive analysis of the trend observation, in-depth research on product innovation and accurate insight into consumer behavior of the food industry in the international market, sort out and summarize the latest eight consumption trends and 17 high potential tracks of the food industry in 2022, so as to provide some new ideas for the iterative upgrading of China’s food industry, Assist enterprises to create a new direction of the food industry in line with the future trend.
Allowed Indulgence:
Reduced sugar, healthy snacks, non-alcoholic beverages
Key words 1: sugar reduction
Under the general health trend, people are more proactive in maintaining their health, so they are more cautious in choosing food. More and more consumers are looking for indulgent choices within the allowable range of health, including healthy ingredients and nutrition labels in snacks, which can help them eat more comfortably. According to the forecast report released by Kehe, an American natural food distributor, 69% of consumers say they want to have the best of both worlds, that is, snacks that can satisfy the taste and balance the health.
More and more food manufacturers are coping with this consumption trend through sugar reduction innovation. According to the data of IMT global new product database, only 9% of all foods and beverages launched in 2020 do not contain / low / reduce sugar / calories. As for how to balance the needs of taste and health, according to Tate & Lyle, fiber, sweetener, special starch and stabilizer can be used to help maintain the taste of food while reducing sugar.
Trend example:
In December 2021, BT sweet Ltd, a food technology start-up, launched cambya sweetener, a plant-based one-to-one sugar substitute for food applications. According to the company, the patented formula of “plant sugar” is mainly based on soluble fiber, Siraitia grosvenorii and selected plants (such as stevia, horn beans, etc.). It is not only a good source of natural fiber, but also does not use any masking agent and has no aftertaste. It has the same flavor as ordinary sugar. The product can be used in chocolate, biscuits, cakes, spreads and fillings, candy, ice cream, snacks, Cereals, yogurt and beverages.
source: btsweet com
Key words 2: healthy snacks (mental health)
The ten major nutritional trends released in 2022 by Natural Grocers, an organic food retailer, pointed out that COVID-19’s global spread has been increasing psychological pressure. With the normalization of COVID-19, people from all walks of life and individuals have more awareness of mental health. Many people are looking for a series of effective ways to deal with stress and anxiety. The trend report of ADM outdoor voice also shows that 37% of consumers around the world hope that snacks can help improve their mental health.
Nowadays, healthy snacks are favored by more and more consumers. According to the research of innova market insights, ingredients focusing on brain and emotional health claim to account for the largest proportion of plant and herbal food supplements launched in the North American market and grow rapidly. Among the pressure resistant raw materials, the sales of drunk eggplant in South Africa increased the fastest in North America. In 2020, it increased by 185.2% in the mainstream retail channels, reaching US $31742304.
With the continuous improvement of consumers’ health awareness, the consumer market of functional snacks will still have high growth in the future. According to the trend report released by natural growers, 2022 will also see an increase in the demand for adaptive factors such as rhodiola and Cordyceps sinensis, and nutrients such as B1 (thiamine) and phosphatidylserine (PS). These nutrients have been proved to improve brain power, enhance energy and reduce fatigue, and can help people cope actively even when they feel pressure.
Trend example:
In response to the health needs of consumers, Dewdrop in the United States launched a series of functional bubble drinks specially created for women, adding super food ingredients such as Rhodiola, South African drunk eggplant, Moringa and grapefruit, ginger and Ganoderma lucidum mushrooms rich in antioxidants, claiming to relieve stress, relieve fatigue and improve mood.
source: trendhunter
Key words 3: nonalcoholic beverage
In 2016, according to the British office for national statistics, only 56.9% of adults over the age of 16 had drunk in the previous week, the lowest since the survey began in 2005. In February 2019, the international wine and spirits archives showed that 52% of American adults surveyed were currently trying to reduce alcohol intake.
Non alcoholic and low alcohol beer is entering the mainstream market and will become an important member of the beverage industry in 2020 and beyond. According to Euromonitor, the sales of low alcohol and non-alcoholic beer in Western Europe have increased by about 18% in the past five years, and it is expected to increase by 12% by the end of 2022. The growth in the UK is even stronger. The trend of whole foods market points out that with the gradual acceptance of non-alcoholic drinks by the public, sober bars selling non-alcoholic cocktails and tea have been opened. A variety of new non-alcoholic beer, spirits and wine are emerging in the market. While following the traditional alcohol production process, alcohol is removed and the original taste is retained.
Trend example
In 2020, Japan’s non-alcoholic spirits and beer market began to be active, the first non-alcoholic bar 0% and e-commerce website maruku appeared, and the first non-alcoholic spirits non and a variety of non-alcoholic beers were also listed.
source: maruku official website
In December 2021, Harmon’s, located in Niagara Falls, also launched a series of alcohol-free brewed beer. At present, it includes a kind of lager mixed with subtle hops and golden malt. At the same time, it also provides consumers with light al beer with the taste of arboreal pine hops. It is understood that, In the future, Harmon’s is also preparing to launch a non-alcoholic IPA with citrus hops flavor.
source: trendhunter com
Functional continuous blessing:
Immunity, intestinal health and nutrition against air pollution
Key words 4: immunity
Natural growers mentioned in the latest trend report that illness is inevitable, but with the continuous improvement of consumers’ awareness, they realize that by nourishing their immune system every day, even if they are not sick, the immune system will be prepared when the inevitable situation occurs, so that the symptoms are less serious and last for a shorter time.
Enhancing immunity has become one of the top ten nutritional trends of natural growers for two consecutive years. Natural growers pointed out that in 2022, consumers will continue to provide the nutrition required for the best function of the immune system every day, so as to obtain immune resilience. Daily strategies include taking enough nutrients to enhance immune function every day, such as vitamin C, vitamin D and quercetin. At the same time, it is required to improve our diet by reducing the intake of sugar and industrial seed oil (such as corn, soybean and cottonseed oil), and stop sedentary to improve our overall health and prolong the period of human health.
Trend example:
In October 2021, blockhead, a functional chewing gum brand in the UK, launched sweets with probiotics + BCAA, a product for consumers seeking to support overall health in a delicious way. These candies have strawberry flavor. Prebiotics and branched chain amino acids (BCAA) are added to the mixture to help provide energy for the brain, body, especially intestine. In addition, the candy contains no sugar, adopts a non cariogenic formula, and has the properties of pure vegetarian, gluten free and genetically modified food.  
source: trendhunter
Key words 5: intestinal health
Over time, people have increasingly realized that the gut is the core of maintaining mental and physical health. The latest survey data of ADM outside voice consumption insight platform shows that 58% of consumers around the world are aware of the potential benefits of microorganisms in the digestive system to their overall health, and connect the microbiome with immune health, metabolic health and mental health.
The rich fiber composition in food helps to control glucose absorption in the small intestine and maintain the stability of intestinal microbiota. However, a 2020 Tate & Lyle global consumer study found that 75% of global consumers said they did not eat or drink products containing fiber every day. When asked why, 34% said they felt they had obtained enough fiber, 34% said that products containing fiber were too expensive, and 22% said they felt that products containing fiber were not enough.
As consumers’ demand for fiber products increases, we see that more and more brands combine ingredients that promote intestinal microbiome with ingredients that improve health functions to create products conducive to health management.
Trend example:
In November 2021, tarwi foods launched a new bean snack in the UK. The product range includes pickled lupin and lupin hummus. According to the introduction of the brand, various lupin products of tarwi foods have higher protein and fiber than traditional chickpea puree. At the same time, the fat and calorie content are reduced by 50% and the net carbohydrate is zero. It aims to meet consumers’ choice when looking for nutritious and delicious ways to supplement energy.
source: trendhunter
Key words 6: nutrition against air pollution
According to the trend analysis of organic food retailer natural growers, air pollution causes at least 7 million deaths worldwide every year, which is closely related to asthma, lung dysfunction, nerve injury, heart disease, cancer and other diseases. With the improvement of health awareness, people realize that air pollution is a serious health hazard, and begin to understand the importance of protecting the body from its negative health effects. Among them, traditional agriculture and heavy industry are important factors causing air pollution, and the selection of organic green food can improve the impact of air quality problems on the body.
Therefore, natural growers pointed out in the report that in 2022, consumers will give priority to organic green food to minimize air pollution from agricultural sources such as CAFO and traditional crops, including selecting recycled animal products and purchasing organic products certified by the U.S. Department of agriculture as much as possible. In addition, people’s respiratory health can be improved by optimizing basic nutrients, including omega-3 fatty acids, B vitamins, antioxidant vitamins C and E and “super nutrients” (such as sulforaphane), all of which have been proved to prevent the negative effects of air pollution on health.
Trend example:
The “non dye soup” beverage launched by China tobacco and Datang Hanfang last year is a functional beverage composed of 10 plant raw materials such as lily, almond, tangerine peel, licorice and Pu’er tea. The product positioning clearly aims at the problems and people who pollute the lungs due to smoking, haze, automobile exhaust, particle dust and drinking water.
source: foodtalks
Food Adventure:
Japanese grapefruit, Moringa, turmeric and other raw materials swept the world
Key words 7: regional flavor rise
Although consumers find comfort in traditional and familiar tastes, unexpected and unique tastes are attracting more consumers. In the past year, with the relaxation of restaurant restrictions and consumers seeking to explore cultural diversity, it is now a good time for brands to share delicious food from all over the world.
According to the analysis of Kehe, a natural food distributor in the United States, with the in-depth development of globalization, consumers hope to travel around the world by tasting local delicacies. Newer popular flavors such as Japanese grapefruit, hibiscus, Ube (a Filipino dessert made of cooked purple potato puree) and Tzatziki (cucumber sour cheese sauce, a sauce from Greece) are becoming popular. In the United States, turmeric, a food material from ancient India and China, is widely popular as a dietary supplement. It is also added to packaged foods such as grains, pickled vegetables and even plant ice cream.
In addition, although Mexican, Italian and Chinese cuisine are the most popular international cuisines, the younger generation such as generation Z is beginning to consume a large number of African and Mediterranean cuisines and narrowing the gap between mainstream and emerging international cuisines.
Trend example:
During the epidemic, PepsiCo’s snack brand Leshi launched a “flavor Tour” on its Facebook, instagram, twitter and other social media, providing consumers with four flavors of potato chips: German beer and sausage, Tzatziki in Greece, lime and sea salt in Mexico, and basil and pepper in Thailand. Consumers share the countries they want to go through social media, Both have the opportunity to obtain potato chips sold exclusively in other markets around the world.
source: trendhunter
The prevalence of “other economy”:
Nutritious, healthy, safe and reliable animal products
Key words 8: pet snacks
Pets have been regarded as a part of the family, although this trend has always existed, it is more obvious during COVID-19’s prevention and control.
ADM outdoor voice found that many pet families transfer their personal purchase values and preferences to pets and seek organic, pure natural, clean label, sustainable and functional pet food. The global launch of “all natural” pet food increased by 41%, and 30% of pet owners around the world spent a lot of time studying how to help their pets make the best food choices last year.
ADM data show that in addition to pet health, consumers also care about the animals they eat. Major brands began to provide data on animal feeding methods, especially data related to the use of antibiotics and / or growth hormone. 49% of consumers are willing to pay a corresponding premium for products with high quality assurance and verifiable safety standards.
The trend of organic food retailer natural growers also shows that pet owners adopt the same high standards when buying food for pets, and the demand for organic pet food and snacks is growing continuously. Pet owners will also continue to demand foods free of common allergens such as corn, soybeans and wheat, and seek pet supplements to support anxiety, digestion and joint health.
Trend example:
Animalbiome is a company specializing in animal microbiome research and pet health products. In November 2021, it announced the launch of doggybiome immunoshield, a probiotic supplement for dogs. The product contains a new ingredient called Epicor. Technically, it is an “epigenetic element”, which has been proved to enhance the dog’s immune system and reduce intestinal health-related problems, such as sensitive skin and gastrointestinal problems.
In addition, animalbiome has also released a product focusing on the intestinal health of cats and dogs, called S. boo. This yeast based probiotic has a formula suitable for human consumption to ensure that pet owners provide safe human grade supplements to their cats and dogs.
Source: trendhunter
Technology on the table:
Personalization, transparency and traceability
Key words 9: personalized nutrition customization
Although consumers’ health awareness has been greatly improved under the general health trend, some consumers have limited knowledge of nutrition and are not familiar with the collocation of nutritional supplements.
The progress of science and technology will bring many opportunities for the innovation of the food industry, and provide greater possibilities in all aspects of the whole life cycle from product concept to consumption. While innovators embrace new production methods, consumers turn to applications and artificial intelligence for personalized nutrition guidance and a better understanding of how to successfully meet their needs.
Respondents to the innova market survey said that if they can prove that these changes are beneficial to personal and global health, they are more willing to accept changes such as new food technologies or sharing data. Innova trend report shows that technology will enter the table in 2022.
Trend example:
As a personalized nutritional supplement brand, care / of has successfully subverted the health industry by providing customizable, personalized and beautiful vitamin products for contemporary consumers. Now, care / of games the process of taking vitamins through a fascinating smartphone app, enabling consumers to track their progress and get rewards by taking vitamins every day. Consumers who continuously track daily processes will receive points, which can be exchanged for rewards, such as free or discounted prices.
source: care / of official website
Key words 10: transparency and traceability
With the development of instant gratification, online social shopping and physical experience, it is more and more important to understand where something comes from, how to make, grow and cultivate, and what impact it has on the earth and consumers themselves, and will continue to be valued.
Ipso’s insight into the new trend of food and beverage in 2021 points out that in the post epidemic era, consumers pay more attention to food safety issues. 78% of consumers say they attach great importance to the ingredient list. Families with children after 80 are particularly concerned about the traceability of food and beverage raw materials. Up to 93% of parents with children after 80 believe that product traceability can improve their purchase intention.
Adm2022 trend report also shows that 58% of global consumers say they will pay more attention to the origin statement of products due to covid-19. In order to make consumers buy more at ease, show the product traceability QR code on the package, and the supply chain is fully transparent, which can greatly improve consumers’ purchase intention. Advances in artificial intelligence, blockchain, robotics and the Internet of things (IOT) will also raise the threshold for digital traceability solutions, such as smart tags and digital traceability.
Trend example:
“Girls who grind coffee” blended coffee is a high-quality Java blended coffee created by Brazilian all female professional coffee roaster mi ó, which aims to provide consumers with high-quality products focusing on industry traceability and diversity. Coffee is refined from coffee beans from San deminas mountain, Brazil, and has 100% traceability guarantee to ensure that consumers are more at ease. Coffee also focuses on enhancing sustainability to help support the earth and the farmers who grow it.
source: girlswhogrindcoffee
Return to food origin:
Plant based, development of local products
Key words 11: plant base
As consumers seek functional and healthy nutrients to support a healthy and environmentally friendly lifestyle, flexible plant-based diet will still become a hot trend. The main reason is that consumers pay attention to personal health and sustainable development and expect diversified drinking and eating choices.
According to innova’s market insight, from September 2020 to August 2021, the newly released plant-based products in the world increased by 59% over the previous year. From convenience food to high-quality food, people are trying to find high-quality plant-based alternatives. When asked about the reasons for considering plant-based alternatives, consumers believe that plant-based products are helpful to protect the health of the earth. The third reason for choosing a plant base is the desire for dietary changes, which further increases people’s interest in vegetarianism outside the field of traditional vegetarianism and vegetarianism.
ADM analysis predicts that by 2035, plant alternative proteins are likely to account for 11% of the total protein market. This is partly driven by covid-19, which accelerates people’s interest in plant-based products. In response, food and beverage brands have also broadened the choice of nutritious plant foods. The R & D focus of plant-based products will shift from imitating meat, fish and dairy products to the optimization and improvement of products themselves. However, it should be noted that compared with animal protein, plant protein has certain defects in taste, nutrition and texture, so major enterprises are also committed to developing various raw ingredients applied to plant-based products to better solve these problems.
Trend example:
Fiberstar biotechnology, which produces and sells natural and clean plant ingredients, launched citri fi TX textured citrus fiber, a non GM recycled fiber derived from citrus fruits, aimed at improving the taste and texture of plant-based meat substitutes. It can open the fiber to produce high surface area, help to maintain the high water holding capacity and emulsification of the fiber, and can be used in various plant-based alternative products.
Source: fiberstar official website
Key words 12: developing local products
Considering both environmental and economic factors, locally produced products will also be more attractive.
Innova market survey shows that more and more consumers are willing to support the local economy, often patronize nearby businesses, or become stakeholders to participate in improving community welfare. Consumers buy local food for a variety of reasons. Some are nostalgic, others are looking for natural ingredients, or insist on buying things they are familiar with. In this regard, Kehe, an American natural food distributor, said that by increasing local suppliers and using signs and shelf labels to attract attention to these products, retailers can establish a sense of unity and pride for their consumers.
Innova market insight survey found that if the origin of food and agricultural products is not far from where consumers are, it will give people a real and fresh feeling and bring a pleasant experience. In addition, when consumers buy local food, they also reflect their sense of social responsibility, which helps to promote the development of local food and beverage brands.
Trend example:
PICK N pay company from South Africa launched frozen soybeans, which are grown by local farmers. This plan includes providing support and training for farmers. The brand aims to provide stable product quality and create employment opportunities to give back to the society.
Source: inminster global new product database (gnpd)
Sustainability is our responsibility:
Environmental protection and turning “waste” into treasure
Key words 13: environmental protection
The world economic forum held in January last year reported that nearly half of the European people and three-quarters of the Chinese people believe that climate change is a major social threat. In the United States, Pew Research Center found that people’s attention to environmental protection reached a new high in February 2020; For the first time in Pew’s research history, environmental protection and the economy have become the most concerned priorities of the American public, ranking second only by 3%.
But these are all things before COVID-19’s outbreak. COVID-19 has hitherto unknown impact, making them more concerned about the commitment of enterprises to sustainability and pushing consumers to the critical point. Innova’s market insight survey shows that “one earth” ranks first among the top ten consumption trends in the world in 2021. “One earth” represents the common sense of responsibility of consumers. It is guiding new consumption decisions and lifestyles. Innova market insight interviewed consumers in 11 countries. They have begun to reduce waste or moderate diet to reduce the burden on the environment, accounting for 43% and 32% of the respondents respectively. Some brand enterprises have also begun to make changes in their supply chain.
Trend example:
In June 2020, Unilever announced a series of new measures and commitments aimed at addressing climate change, protecting and recycling nature, protecting resources and benefiting future generations. Their plan includes the goal of achieving net zero emissions from all products of enterprises by 2039 – 11 years ahead of the 2050 deadline in the Paris Agreement.
In December 2020, Unilever announced that its vegetable meat brand “Zhizhuo meat maker” officially landed in the Chinese mainland market. The brand said that animal feeding will consume a lot of water and land resources, which will have an impact on the environment. In order to make consumers feel the impact of plant meat on environmental protection, the brand tells consumers to save the quantity of cattle, pigs, chickens, vehicles, water, soil and other resources after eating “Zhuo meat maker” products, and communicate with consumers more vividly.
Source: Meat grower
Key words 14: Turning “waste” into treasure
In the field of food and beverage, a “circular economy” has also sprung up, and the raw materials once regarded as waste have gained a second life. The brand needs to publicize its efforts to upgrade recycling and recycling in a more creative way, and convey a real and positive message to consumers.
Innova market insight 35% of consumers said that products with a variety of upgraded recycled ingredients could attract them more than other products. According to the data, the three major upgrading directions of raw materials most concerned by consumers are sustainable development, healthy nutrition and freshness. Driven by the attention of consumers and the promotion of the industry, more and more brands are committed to product upgrading.
Trend example:
In November 2021, Coca Cola, in cooperation with Changchun Meihe Technology Development Co., Ltd. and UPM Sichuan, launched the first beverage bottle (excluding bottle cap and label) made of 100% plant plastic. The beverage bottle is manufactured with commercializable technology. The BPX material of this beverage bottle is produced from corn sugar, and this processing technology allows a certain flexibility in the selection of raw materials, which means that more types of renewable materials can be used. “Plant bottles” are similar to traditional PET bottles in terms of packaging appearance, function and recycling, and have less impact on the earth’s environment and resources.
source: cnBeta
Consumption experience upgrade:
Convenience, experience first, food speaks for me
Key words 15: convenience
Consumers are connected through digital network, but they don’t have much free time, which makes the convenience of food become the top priority of consumers’ purchase. Tate & Lyle quoted the 2020 information from GlobalData trends sight to show that 83% of consumers around the world are affected by whether products or services meet their time and money restrictions when purchasing, and 91% of consumers express their interest in products that save their time and energy.
In the case of epidemic prevention and control, the frequency of young people dining out has decreased, the dining scene has been changed to indoor, and fast food has sprung up. In addition to fast food, some catering brands also improve the home experience for consumers and launch packaged food that can be eaten at home all over the world.
Trend example:

American supermarket chain Trader Joe’s drew inspiration from meatballs stuffed with Middle East food and launched Trader Joe’s kibbeh with unique Middle East flavor in January this year. It is understood that the interior of the product is composed of ground beef, onions and Middle Eastern seasonings (such as sesame paste or cream Tzatziki mixture), and the outer layer is wrapped with bread crumbs. In order to facilitate consumers to enjoy delicious food at home, Trader Joe’s fried kibbeh with sunflower seeds before freezing meat, so that consumers can boil or bake as needed.

Source: trendhunter
Key words 16: experience first
The Innova market insight survey shows that people are more eager to try new things than ever before under the continuous influence of COVID-19. Consumers are looking forward to obtaining novel experiences through food and beverage, so as to add fun to life. There are many new and interesting products in the market, and many food and beverage companies have entered new fields or carried out unexpected cooperation.
Trend example:
In May 2021, Coca Cola company of Japan launched a new form of instant beverage products. The “1,2, cube” beverage concentrated brick can be enjoyed as long as it is put into water. The cube beverage concentrated brick includes iced coffee, green tea and barley tea. It is understood that the product uses the technology “concentrated freezing method” in Coca Cola’s patent to concentrate and freeze the extracts from tea and coffee beans, remove the water in vacuum, and become the appearance that looks like a cubic brick. Due to the freezing technology, the original aroma and taste of the material will remain in the cube (generally, the high-temperature treatment will destroy the original flavor of tea). In addition, the cubic brick has the structure of countless micropores, so it is easy to dissolve in water.
A6028 source: trendhunter
Key words 17: Food speaks for me
The food and beverage people choose represents their lifestyle, and consumers’ personal values affect their purchase decisions. Innova market insight said that whether it can show personal and social values in products has become an increasingly important standard for evaluating food and beverage. When consumers are asked “what value factors do you think are important to your diet choice?” At that time, 62% of consumers thought that it was very important for products to reflect humanitarianism, 56% of consumers thought that it was very important for products to reflect brand inclusiveness, and 53% of consumers paid attention to diversification.
When designing new products, the current brand has changed from targeting consumers’ consumption preferences to reflecting consumers’ beliefs and values through products.
Trend example:
Gorongosa coffee brand launched an Arabica coffee bean with the slogan “girls run the world” in the UK. The brand said that this medium baking mixed the taste of pink grapefruit and roasted almond, showing the brand’s tribute to the vibrant young women in Gorongosa. In addition, 100% of the profits from each bag of coffee will be used to support girls’ Education in Gorongosa National Park.
Source: ourgorongosa com
The food market is complex and subtle. The consumer demand in the new consumption era is constantly adjusting. Consumers’ new demands for healthy consumption, experiential consumption and high-quality consumption have gradually become the mainstream consumption trends. At the same time, these consumption trends are also constantly creating new business opportunities. In the pursuit of a healthy lifestyle, consumers have shown increasing interest. Whether it is taste, flavor choice or brand, the lack of product attraction is the biggest obstacle to consumers to buy products.
In China’s consumer market, the consumption capacity of various groups is growing rapidly. In the face of huge consumer groups, brands need to start with consumer demand, innovate in product R & D, technology and scenes, develop “0-1” categories, make “big pop” and build consumers’ cognition. When you can have a good insight and meet the needs of consumers, and form a certain sales scale, you will have the greatest dividend.
reference material:
[1] Innova market insights top ten trends in 2022 [2] ADM reveals the next big consumption trend [3] natural growers predicts top ten nutrition trends in 2022 [4] Tate & Lyle promotes eight consumption trends of product innovation [5] Kehe distributors releases a list of top ten food and beverage Trends Worthy of attention in 2022 [6] inventory of new consumer brands in 2021 (food), See how the brand can grasp the tuyere, clarify the logic and tell a good story
Author: Little Zhong; Source: FDL digital food claim (ID: foodatalink), reprint has been authorized. Reprint authorization and media business cooperation: Amy (wechat: 13701559246);
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