in terms of specific products: at the end of December 2019, Xi tea launched the pop juice big orange product, and launched the orange product through a group of nostalgic videos.
in the autumn of 2021, Naixue’s tea used apricots as products. The follow-up strawberry series is used with hawthorn.
hi tea recently launched a baked product, bagel, which uses apple flavor. The Little Red Princess launched in autumn is the combination of apple and hawthorn. The book also burns Xiancao, the national new Xiaodiao pear soup series. Lele tea is the use of pear honey osmanthus in November. user do # vis
of the little red book of the figure source can find that some parity / daily fruits with relatively grounding gas, unclear regional attributes and high cognitive familiarity begin to appear in the use list of tea products. These fruits are less expensive than cherries, avocados and other expensive fruits; Compared with coconut and durian, the regionality is not so strong; It is more grounded than strawberries and mangoes. They are more homely and basic. They are fruits that most people eat when they are young. But before that, the utilization rate of this kind of fruit in tea shops was not high, and it was often considered by R & D as “low sense of value, too common”. Next, will these common fruits be more popular? How to solve the problem of weak sense of value?
- Apple: a common partner of hot red wine
in addition to red wine, guoyaya also applies apples to yogurt, and adds a small amount of Apple elements to the new concept of Shanghai green, Xueli red and yellow bud white to make a combination of various fruits; Manner’s snow latte series combines apples with coffee and oat milk. Persimmon: this autumn is a new fashion
. In the autumn and winter of 2021, many brands are offering persimmon drinks. Fu Xiaotao launched three new persimmon drinks in November. One of the persimmon ice is to put the whole persimmon into the smoothie. There are many new hi persimmons in yecui mountain. The loose red persimmon is selected, matched with CASS yogurt and passion fruit. The persimmon pulp can be sucked and chewed.
new 3 persimmon products of Jacques IELTS: persimmon as smoothie, persimmon with milk cover and persimmon + orange. Persimmons are bright in color and have high color value after being made into drinks. They are suitable to be defined as seasons. However, persimmons have certain edible taboos to pay attention to (persimmons are rich in tannic acid, which is easy to cause stomach discomfort if consumed in large quantities). Watermelon: there is a new idea for selling melons. In the summer of 2021, there is a double combination for selling melons: a bucket of fruit tea and watermelon juice. Chabaidao, shuyishaoxiancao, aunt Hushang, 7 Fen Tian, yihetang and other chain brands with a scale of 1000 stores have uniformly launched two watermelon drinks. One is a large barrel of fruit tea, which focuses on product hot spots; One is a watermelon beverage with added materials, which is low-cost and seasonal, so as to meet the product needs of customers and improve the efficiency of watermelon supply chain. ,
Lele tea, yihetang and other brands combine the popular fruits in 2021 with watermelon. There are two new watermelon + coconut drinks on Lele tea and one new watermelon + coconut drink on yihetang. Hawthorn: mainly with strawberries in 2021. In November 2016, Naixue’s tea launched the combination of strawberries and hawthorn. In December, there were 11 new Hawthorn drinks, 9 of which were matched with strawberries. Arteasg, Bawang chaji, ashui big cup tea, Jacques IELTS, Wuyin liangpin, s.o.e and other brands all combined strawberries with hawthorn.
pear: take the health preservation route. In autumn and winter, many areas will use Sydney stewed soup to clear the fire and moisten the throat. The book also burns fairy grass. With the theme of “paying tribute to the traditional Beijing flavor”, with the smoke and fire of the market and inheriting the classic flavor as the transmission point, they launch two Xiaodiao pear soup series drinks. Lele tea, in the new autumn moon pear honey osmanthus in November, takes “sweet and juicy” as the key word, and combines Sydney with honey, Maofeng jasmine and osmanthus jelly.
apricots and oranges: you can play the leading role. In September, Naixue’s tea launched domineering xiaoque apricots. The orange color of apricots and the autumn occasion made into smoothies, with a sense of freshness and golden atmosphere. In December, three new apricot drinks on Fu Xiaotao were stirred into smoothies, which were matched with milk cover, cream top and pure tea respectively. Qingshan
, a photo loving user of the little red book of the source, likes tea to return to the big orange with burst juice. It can be used as both smoothies and hot drinks. The orange is moderately sour and sweet. Compared with other fruits, it is more suitable for hot drinks. Coco can serve two new drinks, making oranges into jelly, which combines oranges and lemons respectively.
. Combined with the above cases and comprehensive interviews with professional R & D opinions, the main application methods of affordable / common fruits are
apples, pears and other common fruits have unclear memory points, and it is difficult for consumers to feel a sense of value, so they are more suitable for compounding.
2. For fruits with high taste recognition, they can make their own flavor. For fruits with high taste recognition and clear memory points, they can make their own flavor. For example, oranges with high sour and sweet feeling and clear taste in the mouth; Persimmon and watermelon with high sweetness are suitable for use as the main flavor.
3. Those with strong label attributes are suitable for concept drinks. Based on the inherent labels formed by consumers, some fruits can be directly used for concept drinks. A typical case is pear, which has health preservation properties. It is used in Xiaodiao pear soup and other products to continue the taste of the fruit itself.
3. Make the drink more rich in flavor. Consumer taste is a process of continuous cultivation and improvement, and the requirements for the richness and flavor of fruit tea will be continuously improved. The combination of ordinary fruits with strong flavor can help fruit tea products meet the rising tastes of consumers. 4. There are fewer kinds of fruits to choose from. In the initial stage, we make fruit tea and choose more high-end and imported fruits, which is the demand for establishing quality labels, making a sense of value and allowing consumers to form cognition. After the use of regional and minority fruits such as oil Citrus, with the development of industry maturity, the selection of fruit types becomes less. Under the influence of multiple factors such as profit, it will be inevitable to return to rationality and the public. So far, fruit tea will also complete three changes from imported high-end fruits to minority regional fruits, and then to affordable daily fruits.
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