Due to the limitations of region, milk source, cold chain and channel, the market share of low-temperature milk is much lower than that of normal temperature milk for many years.
But with the rapid development of China’s economy, the breakthroughs in road infrastructure and cold chain technology, and the demand of the public for nutrition upgrading under COVID-19, the concept of fresh and nutritious milk is accepted by more and more consumers. This is not only an opportunity for major dairy enterprises, but also a test of the hard power of dairy enterprises.
As Weiji milk, which focuses on low-temperature pasteurized milk, was born in Hong Kong in 1940. It is one of the earliest milk enterprises producing low-temperature pasteurized milk in China. Weiji milk adheres to the concept of nature, and dairy products only use HTST pasteurization technology, in order to maintain the natural ingredients and freshness of milk to the greatest extent.
At present, Weiji milk has become a well-known brand in Hong Kong and South China. Since 2007, it has been the sales champion of milk in Hong Kong for 14 consecutive years ; Since 2011, it has obtained Hong Kong famous brand certification for 10 consecutive years. In the face of this round of opportunities and challenges, as a famous dairy industry in Hong Kong with a history of more than 80 years, does Weiji milk have an advanced layout to deal with it?
Weiji milk is now a modern large dairy enterprise integrating pasture – R & D – production – quality control – Sales – cold chain logistics. Its self operated Nandan mountain ecological pasture was awarded the honorary title of “dairy farming standardization demonstration farm” by the Ministry of agriculture.
In terms of production equipment, Weiji has advanced production lines and packaging equipment in Germany, Italy, the United States, Japan and other countries, among which there are few cream ball production lines in China; The sap enterprise resource management system established by Weiji has successively obtained HACCP and fssc22000 food safety system certification.
Because of the adherence to fresh nutrition and the support of various hard strengths, Weiji milk has been focusing on the low-temperature milk market and has been affirmed by all walks of life.
The amount of packaging consumed in the beverage market every year is very amazing. Hundreds of billions of waste beverage bottles are produced in the world every year, and this number will continue to rise.
Since the eleventh five year plan, every development plan in China has emphasized the importance of resources, environment and sustainability. Whether food or dairy enterprises use renewable packaging materials has become a crucial link in the chain of low-carbon and sustainable development.
It is worth noting that most of Weiji’s milk product lines are packaged in fresh house cartons. Is this related to environmental protection and low-carbon production? Weiji gave a positive answer: as a green and low-carbon enterprise practitioner, Weiji milk uses plastic packaging products as little as possible. At present, most of the products on the market are plantcarton ™ Renewable packaging of plant-based carton (fresh house).
The main material used in the plant-based carton is the trees growing in the sustainable forest management forest, which is a renewable resource. In the manufacturing process of plant-based carton, more than half of the energy comes from biomass, which can be regenerated.
Moreover, plant-based cartons can be recycled after classified and put into use, such as paper and stationery, so as to achieve the goal of creating a sustainable living environment for manufacturers and consumers. In addition, the carton packaging is easy to fold, so that the maintenance products can save more space and related energy from the links of material storage, transportation and finished product storage, and further improve the efficiency of energy conservation and carbon reduction.
Weiji milk will continue to print plantcarton for all carton packaging products ™ The identification of plant-based carton is convenient for environmentalists to select and purchase environmental protection products more clearly.
Weiji milk adheres to the purpose of delivering nutrition and freshness to consumers for more than 80 years. At the same time, it also knows that brand development needs to keep moving.
The recently launched Weiji blueberry flavor sour milk further enriches the taste choice in the sour milk market and adheres to the consistent high quality of Weiji low-temperature milk:
-It adopts fresh milk fermentation and strict testing standards. The raw milk is sent directly to the factory from the pasture every day to ensure the freshness and quality of each drop of milk;
-The perfect combination of 66 billion active lactic acid bacteria and Fos fructooligosaccharide prebiotics increases the number of high-quality intestinal flora;
-Specially selected strains imported from Europe and blended with mellow blueberry aroma, silky and fruity fragrance bloom on the tip of the tongue, feeling the double harvest of delicacy and nutrition;
-After twice homogenization treatment, the taste is different from the traditional thick and heavy yogurt, fresh but not sweet and greasy;
In terms of product packaging, Weiji also continues to optimize and innovate, in addition to the plantcarton mentioned above ™ In addition to the environmental protection logo of plant-based carton, sufficient efforts have been made in packaging design.
Weiji specially hired a professional product design team to integrate the aesthetic standards of consumers under the beauty economy, and customized the packaging design that is fresh and pleasing to the eye and can reflect the fermentation characteristics of more than 90% raw milk for the same newly launched product, flavor sour milk.
Weiji milk also said that in the future, it will continue to study and explore more market demand and vacancies, launch more high-quality low-temperature dairy products with different tastes and flavors, so as to meet the needs of different groups in the market and lead the diversified development of the low-temperature milk market.
In recent years, with the construction and continuous promotion of Guangdong, Hong Kong and Macao Dawan District, Weiji milk will continue to be based in Hong Kong, deeply cultivate Dawan district and South China market.
All subsidiaries of Weiji will continue to uphold the tenet and fine tradition of Weiji brand for more than 80 years, adhere to the production policy of green and environmental protection, formulate strict quality standards, implement the “same line, same standard and same quality” concept of domestic sales and export into production and supervision, and continuously bring the high-quality products of Weiji milk to more consumers all over the country, Lead the low-temperature milk market from region to country.
 Nielsen’s survey report on retail sales of dairy drinks (pasteurized milk) in Hong Kong from January 2007 to December 2020