China Food

Bucking the trend, rising and breaking the situation: a major event in the food industry in 2021

“ 
in 2021, the food industry has left too many things worth remembering
 ”

Text: Carol he, Sabrina Li

Source: foodaily daily food (ID: foodaily)

 

Play fast and loose COVID-19, floods and earthquakes, or the explosion of China’s confident Tokyo Olympic Games, China’s space station and flying dream, which are connected by “God 12, God 13”, are all the days of breaking away from the sky.

 

In 2021, the new consumption wave is still the strong voice of the times. Commercial capital “poured money” to help cutting-edge brands, and a total of 374 financing events occurred throughout the year. Old businesses continue to break the circle, and new species are born one after another: Ultrafiltration milk, microwave cooking quick-frozen food, local characteristic fruits and vegetables that make use of new tea to reach the public, small pubs that make young people intoxicated, light truck meal for women’s weight management, yearning for snow Each brand can be called “Heroes created by the times”, and each concept reflects the diversification and personalization of current consumer demand.

 

“You love me, I love you, honey Snow Ice City, sweet honey…” Last summer, your ears must have been filled with this brainwashing song; A hot raw coconut latte this summer makes Ruixing “reborn” who has fallen into the abyss; Snail powder, hot and sour powder, Lanzhou ramen and regional cuisine have become a hot topic among the whole people

 

In the changeable year 2021, the food industry has left too many things worth remembering. Marketing out of the circle, category creation, new track rise, brand revolution, the face of the food industry is being reshaped. Technological progress, mature supply chain, sustainable concept and top-level support such as policies and regulations all make food enterprises burst out with stronger combat effectiveness and competitiveness.

 

In 2021, the word “inner volume” is hot at high frequency and oscillates among the people. Although it shows the helplessness and anxiety of small people in the face of disorderly and inefficient (or even zero effect) competition, it has also become the most accurate term to describe the determination of products, enterprises and racetracks to break the circle and stand firm in the market.

 

In the process of selecting the top ten focus events of the industry in 2021, we also deeply feel the endless vitality brought by the “inner volume” to the industry and the profound thinking brought to each practitioner. What kind of future can we foresee from these focus events? How should we seize the fleeting market opportunity?

 

Next, let’s take our eyes back to 2021 to relive those moments that make us sigh, rejoice or meditate.

 

catalog:
Brand layout, foresight
1. First listed as the first share of new tea drink, Naixue ushered in “rebirth”
2. When oatly, the “first share of oat milk”, is listed, how can the fire in the vegetable milk market become more and more prosperous?
3. Two rounds of financing, “three 0 factories”, cross category, betting on Intelligent freezers Ambition and strategy of Yuanqi forest
4. Unilever, the “world’s largest tea company”, divested its tea business and Lipton was sold
 
Category rise and policy guidance
5. The new “makeup food homology”, hyaluronic acid has been approved as a new food raw material
6. “Blue hat” booster soft candy
 
The track is crowded and immortals fight
7. Mengniu’s acquisition of miaokerando – the change of cheese hegemony, and the competition tends to be white hot
8. A bowl of noodles attracts capital to bet first. Can the next catering “Big Mac” be born?
9. Emerging coffee brands have opened physical stores from online to offline?
 
Macro pressure, why break the game
10. Is the collective price rise in the food industry following the trend or helpless?
 

was listed first as the first share of new tea, and Naixue ushered in “blood returning”

On February 11, 2021, Naixue’s tea submitted a prospectus to the Hong Kong stock exchange, preempting Xi tea with the first market share and sprinting to “the first share of new tea in the world”.
 
According to the first financial report after listing, the revenue of Naixue’s tea in the first half of 2021 reached 2.126 billion yuan, a year-on-year increase of 80.2%. After adjustment, the net profit reached 48.2 million yuan, a loss of 63.5 million yuan compared with the same period last year, and the profitability was greatly improved. The operating performance of Naixue stores exceeded expectations, and all data developed well compared with 2020.
 
In terms of store layout, Naixue adhered to the strategy of densifying store layout in high-speed cities. In the first half of the year, the number of new stores opened in first tier and new first tier cities accounted for 65.6% of the total number of new stores opened in the first half of the year, effectively driving the growth of store repurchase rate.
Source: Naixue’s tea
 
With the continuous large-scale development, the marginal cost of Naixue is gradually decreasing, which has become the key factor for the sharp rise of 497.2% in store profits.
 
In addition, Naixue’s “rebirth” is also inseparable from the continuous promotion of digital transformation and the stable support of raw material supply chain. According to the financial report, in the first half of 2021, the proportion of revenue on Naixue line has reached 72.2%, and 60.2 million yuan has been invested in the construction of supply chain.
Photo source: blogger Ding – Travel
 
The research and development of automation equipment simplifies the tea preparation process, integrates the business system to improve the operation efficiency, ensures the continuous supply of product raw materials when creating popular products, and accurately controls the whole industrial link, which promotes the cost reduction and efficiency increase of Naixue’s tea.
 
Foodaily believes that after the first half fighting like a horse race enclosure, the head brand of the new tea industry has established a solid market position. Naixue is setting an example for the industry on how to improve operation efficiency, from winning by quantity to giving priority to performance. When the head brand tightens the fence and widens the moat, how should those latecomers who want to enter the new tea track win a share?
 

“the first share of oat milk” oatly is listed. How can the fire in the vegetable milk market become more and more prosperous?

On May 20, 2021, oat milk brand oatly was officially listed on NASDAQ with “otly” as the securities code, becoming “the first share of oat milk”. Oatly, founded in the 1990s, has been dormant for many years and finally achieved explosive growth in 2019. In 2019, oatly achieved a revenue of US $204 million. In 2020, its revenue was US $421 million, an increase of 106.5% over US $204 million in 2019.
 
Source: Sohu
 
China has always had the habit of consuming soybean milk, soybean milk, almond milk, coconut milk and other plant drinks, but before oatly entered China, the concept of “plant milk” was not established in China. Through the layout of coffee shop channels, the novel collocation of Oat Milk + coffee, the display of products in the store and the cognitive education of consumers, oatly overcame the weakness of category blank and quickly opened the market, opening up the category upsurge of “plant protein”.
 
According to Euromonitor International, the global vegetable milk market reached US $16.9 billion in 2020, with China accounting for 34%, becoming the largest market in the world. Magic mirror market intelligence shows that in the first quarter of 2021, more than 50 oat milk brands were sold on Taobao tmall platform, an increase of 152% compared with the same period last year. Ipso report shows that in 2020, the vegetable protein beverage market will develop rapidly, and the sales volume and sales growth of vegetable protein beverage will far exceed that of other beverage categories. Emerging local oat brands, traditional dairy enterprises and international beverage and dairy giants have entered the market one after another.
 
Source: Facebook
 
Under the attack, oatly adopts the omni-directional strategy of multi-channel, multi product and multi scenario to show the adaptability and matching degree of plant-based products in multi consumption scenarios in more diversified forms and formulas, so as to further broaden the possibility of categories and improve consumers’ cognition. At the same time, in the face of the surge in demand for oat milk and the crisis of global supply shortage, oatly has built and operated Ma’anshan China factory in November 2021 to ensure the stability of brand supply as a member of the world’s six major production bases.
 
Opening up categories, channel layout and self built factories, oatly has explored carefully and steadily every step in China. Under the wind outlet of vegetable milk, brands who want to take advantage of the wind can not only fight alone, but also find the next “coffee shop” to realize strong links among categories. In addition to oat milk, soybeans, grains, nuts, seeds and other plant-based raw materials will be the next opportunity. Let’s see how brands will change from the cold to the mainstream with the broad track of small products.
 

two rounds of financing, “three 0 factories”, cross category, betting on Intelligent freezers Ambition and strategy of Yuanqi forest

In 2021, Yuanqi forest completed two rounds of new financing, with a valuation of US $15 billion. In less than a year, corporate valuation soared by about seven times. Category crossover, capacity expansion, new preservative free production line In this year, the vigorous forest with “Internet gene” continued to integrate “traditional beverage elements”, which was no different.
 
People in the industry should remember Tang Binsen’s heroic saying – “in the next year, we will have 95% of our new products on the market”. In 2021, Yuanqi forest fulfilled its boss’s promise with dazzling new products. Following a series of star items such as bubble water and milk tea, Yuanqi forest will broaden the track in 2021 and launch an impact on more categories that have never been involved.
 
In the field of energy drinks, after the launch of “alien” in May 2020, Yuanqi forest launched its second sub brand “big devil” in November 2021. In June, Yuanqi forest launched 5L and 9L natural soft mineral water in the field of cross-border bottled water; In July, the “summer wind” low sugar coconut milk was launched and entered the coconut milk track; In November, its sugar free tea brand “fiber tea” launched a new mulberry leaf tea.
 
At the same time, Yuanqi forest further expanded its own factories, issued the “three 0 factories” strategy, and announced that no preservatives such as sodium benzoate and potassium sorbate would be added to its bubble aquatic products, thus becoming the first food enterprise in China not to add the above preservatives to carbonated drinks. The national strategic layout of “super urban agglomeration + self built factories” of Yuanqi forest has been initially completed.
 
In the past three years, the five factories of Yuanqi forest have a total investment of 5.5 billion, covering a total area of more than 1000 mu, with a total production capacity of 5 billion bottles of drinks, covering about 700 million people in China. The product development and supply chain of Yuanqi forest are more regionally targeted due to the construction of its own factories, as well as the flexibility and response ability to quickly adapt to market changes.
Source: Yuanqi forest
 
In the early stage of development, the uncertainty of the capacity of the OEM caused the “chaos” at the sales end of Yuanqi forest. This also makes Yuanqi forest realize that to launch products with “extremely fast market response speed”, it is not feasible to adjust production capacity only by Internet thinking under the condition of heavy reliance on OEM.
 
In 2021, Yuanqi forest put in nearly 180000 intelligent freezers to quickly activate the offline market. They use intelligent freezers to collect dynamic sales data, understand display information and competitive product dynamics, and kill a blood path in the channel terminals surrounded and suppressed by giants through the control of terminal data.
 
By investing in the layout of new tracks, it has become an important strategy for many cutting-edge brands. In 2021, Yuanqi forest and Challenger capital will continue to expand in new consumption areas, especially light food, coffee and alcohol.
Data source: public information
 
2021 is not only the “product year” of Yuanqi forest, but also its “first year of industry wide strategy”. Although the cross category layout will meet more challenges, the rapid development of Yuanqi forest still makes us look forward to it. An article once praised it as “a new generation Challenger under the monopoly pattern of beverage giants”. How should Yuanqi forest rewrite its title in the new year?
 

“全球最大茶公司”联合利华剥离茶业务,
立顿被出售

On November 19, 2021, Unilever sold its global tea business “ekaterra” to CVC Capital Partners Fund VIII without cash and debt at the price of 4.5 billion euros (about 32.7 billion yuan).
 
Before that, Unilever’s tea business had a history of more than 150 years and was the world’s largest tea manufacturer. As the “world’s leading tea business”, ekaterra has 34 brands, including Lipton, PG tip, pukka, T2 and Tazo. The business has 11 production bases on four continents, with a revenue of about 2 billion euros (about 14.5 billion yuan) in 2020.
 
Unilever completely divested several tea brands, including China Lipton business, and turned them into private placement company CVC. This also means that it will bid farewell to the title of “the world’s largest tea company”.
Source: Unilever
 
In recent years, Unilever has been trying to accelerate growth by acquiring a series of hot categories of business. The sale of tea business is undoubtedly the latest move by the consumer goods giant to abandon some of its slower growing businesses.
 
Although no one in the world can shake Unilever’s dominant position in the tea market, the trend of bag brewing black tea led by Lipton and other brands has stopped and the sales growth has slowed down in the past decade. Coffee and other drinks are more and more favored by global consumers. The transformation of traditional tea brands is weak and the development lags behind. Various reasons have led to the slow development of ekaterra.
 
Unlike Unilever, which needs to solve the problem of slowing growth at the global level, the tea business is still in a high-speed development stage in the Chinese market. In recent years, many new consumer brands in China have poured into the tea track. Xi tea and Naixue have launched original leaf tea bag products one after another. Tea bags and tea Xiaokong have successively obtained financing of more than 100 million yuan.
 
Source: Lipton
 
Facing the changes of the external market environment and the challenges and impacts of new brands, Lipton, who has been firmly in the top position of the tea track in China all year round, also began to seek a younger transformation and breakthrough, repeatedly enabled the endorsement of traffic stars, cooperated with popular variety shows, and launched popular tea products and tea bags with the concept of health preservation.
 
Lipton after the “change of ownership” is reversing the dilemma of brand aging and preparing to face-to-face with new domestic consumer tea brands. We will wait and see how the future development pattern of China’s tea track will change.
 

新晋“妆食同源”,
玻尿酸获批为新食品原料

On January 7, 2021, the official website of the National Health Commission released the announcement of “three new foods”. Sodium hyaluronate (i.e. hyaluronic acid, ha) was approved as a new food raw material and can be used for the addition of ordinary food. As an inherent component of human body, hyaluronic acid widely exists in human joint cavity, skin, eye vitreous and other tissues. Hyaluronic acid has the functions of lubricating, nourishing cells and restoring skin physiological functions.

Source: National Health Commission, network
 
Although hyaluronic acid is mainly used in medicine and cosmetics, it has long been used as a common food raw material. As early as the late 1980s, Japan launched oral hyaluronic acid beauty and health food. So far, more than 2000 hyaluronic acid foods have been listed all over the world.
 
Behind the food and C-terminal of hyaluronic acid, in addition to the fuel of capital, the anxiety demand under the face value economy also drives the development of emerging raw materials represented by hyaluronic acid and GABA.
 
After the announcement of the policy of the Health Commission, the wave of “hyaluronic acid” quickly blew up in the domestic market. Huaxi biology took the lead in launching the hyaluronic acid food brand “black zero” and the first hyaluronic acid drinking water “shuijiquan”; Hankou No. 2 factory launched hyaluronic acid bubble water and new hyaluronic acid soft candy on behalf of food brand wonderlab; Lechun, Guangming dairy and amuxi launched hyaluronic acid yogurt, and LeLe tea launched hyaluronic acid milk tea Hyaluronic acid blooms everywhere in many categories, which shows that capital and brands are very optimistic about the development of hyaluronic acid food.
 
Image source: amush
 
At present, this upsurge is mainly concentrated in the upstream, and consumers still question the efficacy of hyaluronic acid in ordinary food. From external use to oral beauty, brands need to continue to cultivate consumer awareness. At the same time, hyaluronic acid food has not reached the scale effect, and is still in the state of high profit margin and low market share. The general high price of hyaluronic acid food has not been recognized by consumers.
 
The hyaluronic acid food market has ushered in spring, but to further expand and strengthen, it is imperative to correctly guide the domestic hyaluronic acid consumption culture.
 

“blue hat” booster soft candy

In February 20, 2021, the State Administration of market supervision and Administration issued a notice on the formulation and technical requirements of the products for health food registration (2021 Edition), which included powder and gelatin candy into the health food record form, and implemented in June 1, 2021.
 
In the conventional dosage forms of health care products, tablets, hard capsules, soft capsules, oral solvents and granules make them more like drugs. The chewy soft candy of q-bomb will not make consumers feel nervous about taking drugs. The feedback of market data also confirms consumers’ welcome to soft candy dosage forms.
Source: buffx
 
Since 2019, the consumption of functional fudge has been blowing in the United States on the other side of the ocean and spread to China, which has become more and more violent. The global sales volume of functional fudge doubled in just four years (2014-2018). According to the data of China Commercial Industry Research Institute, the market scale of functional food is expected to exceed 600 billion yuan and the sales of functional fudge will exceed 8.6 billion US dollars in 2022.  
 
Buffx, minayo and other emerging brands use “sugar free fudge” to fight a way in the health care product market monopolized by domestic and foreign giants for a long time. Head brands such as Amway, Thomson Beijian and Aland also enter the field of functional fudge and join the scuffle. However, before the promulgation of the policy, functional soft candy claimed that its main efficacy had not been officially certified, and its essence was more inclined to snack products, which was once in a “gray area”.
 
The release of this record means that functional soft candy can literally wear the “blue hat” of health products and claim “name correction” for the real effect, which will help to improve the market chaos of false publicity, maintain the industry order and promote the healthy development of functional foods.

 

Mengniu’s acquisition of miaokolando – cheese overlord changes, and the competition tends to be white hot

In July 2021, miaokolando announced that Mengniu Dairy held 28.46% of miaokolando shares in a non-public offering, and became the controlling shareholder of the company. Previously, at the end of 2020, Mengniu subscribed for no more than 100.9761 million shares of miaokelan with a total price of 3 billion yuan at 29.71 yuan / share.
 
This acquisition is undoubtedly a win-win choice. Mengniu takes this opportunity to supplement the missing product line and save the cost of developing new products. Through Mengniu’s empowerment, Miaoke Lando has a market share of more than 30%, replacing baijifu as the first cheese brand in China.
 
According to statistics, in the first three quarters of 2021, the operating revenue of miaolando was 951 million yuan, 1116 million yuan and 1077 million yuan respectively, and the quarterly revenue has stabilized at the level of 1 billion yuan, completely establishing miaolando’s dominant position in the cheese market. The strong performance of miaolando is the epitome of the rapid expansion of the cheese industry as the blue ocean market of dairy industry.
 
Photo source: miaokerando
 
Euromonitor International data show that in 2020, the market scale of China’s cheese industry reached 8.843 billion yuan, a year-on-year increase of 22.72% compared with 2019, and the annual compound growth rate from 2006 to 2020 exceeded 20%. In addition, according to the prediction of Western securities research report, by 2025, the scale of China’s cheese market will reach 28.8-33.3 billion yuan, CAGR 15% – 19%.
 
While the overall growth of traditional dairy products slowed down, the cheese segment circuit ushered in rapid development. Attracted by the high gross profit margin, many brands entered the market one after another. Baijifu and miaofei followed, and Yili, lezhiniu, Wahaha, Guangming, Panda Dairy, Junyao health and other brands also launched new cheese products one after another, trying to take a share in the 10 billion cake.
 
However, there are problems such as homogenization of cheese products, price war and so on. In this regard, with the help of Mengniu to enhance the coordination of industrial chain and channels, miaokolando has further launched new products such as normal temperature cheese stick, 0 added cheese stick and cheese slice, covering a broader consumption scenario and opening the second growth curve.
 
Overall, the domestic cheese market is far from mature, and there are multiple possibilities in the competition pattern. The new forces of cheese represented by Dr. cheese, Justin and miaofei are constantly setting off an “internal battle” of cheese, which will bring more vitality and speculation to the track.
 

a bowl of noodles attracts capital to bet first. Can the next catering “Big Mac” be born from this?

With the rapid recovery of the catering industry, capital’s interest in “wordy noodles” has increased. According to the 2021 white paper on China’s catering brand strength issued by the red meal brand research institute, there were as many as 18 financing events in the flour category from January to November 2021.
 
Source: Red meal Brand Research Institute
 
Among them, Hefu Laomian, which is positioned as Chinese pasta, obtained 800 million yuan of e-round financing; “Meet small noodles”, which focuses on Sichuan and Chongqing flavor and has great regional characteristics, has also completed strategic financing of more than 100 million yuan. Lanzhou beef noodle brands such as Chen Xianggui, Ma Jiyong and Zhang Lala also broke people’s old impression, upgraded and completed financing one after another. At the rice noodle track, two fast food powder brands, Yangji Shanye and Baman, received financing of thousands or even hundreds of millions of yuan.
 
So why noodles? Firstly, pasta has the characteristics of high standardization, strong replicability, wide audience, low cost and easy to form economies of scale. Secondly, the flour track is still in the current situation of “category, no brand”, with various flavors and obvious product differentiation. With the development of digital economy and the diversification of marketing channels, emerging pasta brands are easier to enter the sight of consumers and become the focus of capital investment.
Source: 36 krypton
 
From the perspective of consumer demand, noodles are the first staple food of many Chinese people. They can eat three meals. They have rich scenes and are rich and frugal. Instant noodles, instant noodles and self heating noodles are fast and convenient, but they inevitably lack the sense of ritual and human warmth of life. The steaming noodles in physical stores are naturally more pyrotechnic, bring satisfaction and happiness, and can quickly establish emotional links with consumers.
 
At present, the healthy transformation of traditional staple food and the improvement of human culture have set off a wave of “new staple food culture”. It is reasonable that the powdered flour track with high-frequency consumption by hundreds of millions of Chinese people has become a place for many arrows. Driven by the rise of the national tide and the new Chinese flavor, what kind of spray can the small noodle shops in the past stir up in the high ceiling catering track?
 

emerging coffee brands have opened physical stores from online to offline?

Coincidentally, in recent years, hot emerging coffee brands have developed online and laid out offline markets one after another.
     
The first offline concept store named “into the force” opened in Shanghai;
Yongpu also opened the first offline space “city is the city” flash store in Shanghai;
Yutianchuan continues to carry out flash activities in Shanghai, Hangzhou and other places from time to time;
Secre has opened stores in Shenzhen as early as 2020, and plans to open 50 stores by the end of last year.
 
Source: 36 krypton
 
With the layout of offline stores, online coffee brands can set foot in new fields with huge market and achieve the purpose of channel expansion. Turn “virtual” into “real”, take the store as an offline contact, show its brand concept, aesthetics and cultural values, deepen the link between consumers and brands, enhance brand influence and reach more target customer groups. At the same time, visible and tangible physical stores can more fully meet consumers’ offline scene experience and product purchase needs, and realize the accessibility of brand omni-channel purchase. Offline stores with online Red punch in attribute are also equivalent to looking for new traffic for the brand from another path.
 
Opportunities and risks coexist. To enter the potential market, we should not only confront the giants of traditional coffee brands, but also face the hunting of cutting-edge chain coffee brands. We also need to think about how to turn the original online operation experience into advantages and improve consumer stickiness. Offline operation mode is also more trivial. Cost, team and materials will be many challenges that online brands need to face.
 
Photo source: Mars – explore the new city
 
At the same time, offline brands also began to make efforts online. The online sales of Starbucks, manner, seesaw, Piye coffee and other offline coffee brands increased significantly. Seesaw, which invested in Xicha, grew the fastest. Its sales in the third quarter of last year increased by 1536% compared with the same period of the previous year.
 
It can be seen that the online and offline businesses of coffee brands will be integrated more closely. The current coffee market is still in the stage of a hundred schools of thought, and more players will enter in the future. In addition to achieving differentiation in products, services and experiences, highlighting their own advantages and attracting more consumers. When the competition intensifies gradually, how can coffee brands blossom online and offline and stand out in the crowded coffee track?

is the collective price increase in the food industry following the trend or helpless

Since last year, the inflation pressure in the world’s major economies has increased significantly, and bulk commodities have been widely affected, including food. According to the report released by the food and Agriculture Organization of the United Nations last November, under the combined influence of strong demand and low harvest, the global food price index has climbed to a 10-year high. In September, the global food price rose 32.8% year-on-year.
 
In 2021, the price rise tide swept through the whole FMCG industry, covering such subdivided fields as condiments, frozen food, leisure snacks and staple food. Many leading food enterprises such as Haitian flavor industry, Hengshun vinegar industry, Angel yeast, Qianhe flavor industry, Tsingtao beer, qiaqa food, Anjing food, Wangwang food and Fuling pickled mustard issued price rise letters. Many multinational food enterprises such as Nestle, Unilever, Coca Cola, kraft Heinz and Pepsi have also successively announced commodity price increase plans.
 
Image source: Internet
 
Most of the reasons for the price rise are due to the continuous rise in the costs of raw materials, labor, energy, logistics and transportation. In the short term, the price increase alleviates the cost pressure and improves the profit margin. For the vast majority of small and medium-sized enterprises, the disappearance of price advantage will lead to a decline in sales, loss of customers and reduction of market share. This is undoubtedly good for large enterprises with the confidence and strength to adjust prices.
 
To digest the long-term impact of price increases, the enterprise’s own “internal skill cultivation” is the key. The price increase caused by the cost increase is similar to the epidemic situation to some extent, that is, they are not controlled by enterprises and belong to the so-called “grey swan”. In the face of uncertain negative events, the accumulation of soft power is particularly important for brand influence, enterprise operation and product innovation.
 
We hope that this price rise is temporary and will calm down due to the reduction of inflationary pressure. But if other more powerful “grey Swans” continue to fly, how can the food industry protect itself? The so-called “no wind and rain, no rainbow”, the brand’s anti risk ability also needs to be valued and tempered.
 

summary

 
Looking back on the industry focus events in 2021, we can find that vegetable milk, catering and offline tea and coffee are still popular tracks, while functional food, cheese and other categories are also rising rapidly, showing great market potential.
 
Taking stock of the past is not only for memory, but also for better planning for the future. 2021 has come to an end. The year 2022, which has just begun, is full of joy and expectation——
 
The Anhui fast food chain brand Laoxiang chicken, which “cluck cluck” out of the circle, has completed pre IPO Financing and is expected to become the “first share of Chinese fast food”;
Yuanqi forest broke into the top 10 of Amazon bubble water in the United States and ranked among the top three new products of bubble water;
Dongfang Honghu, a digital soft drink group, won more than 100 million yuan of financing and cooperated with Wang Laoji to launch “black herbal tea”
 
With new financing, new products and new achievements, the food industry is welcoming the lunar year of the tiger with “tiger vitality” and stepping out of the splendid future with calm and firm steps!
 
reference material:
[1] Perspective of 826 financing events throughout the year, where will the tide of new consumption flow in 2021 Attend college
[2] Annual financial report – miaokerando’s profit soared 171% in the first three quarters of 2021, and the annual revenue is expected to exceed 4 billion, China Dairy Association
[3] How can the misunderstood “intelligence tax” unleash the potential of 100 billion Left button @ 36 krypton
[4] After the “snack” of health food, this session of young people “eat sugar” for health preservation “Xiao Qian
[5] “All living beings of coffee brand in 2021: Starbucks is under attack, and new forces get soft with money” times weekly
[6] Anxiety and rebirth of food and beverage industry under the tide of rising prices — 2021 · annual recovery
[7] “Pasta track is hot, how does the new catering pry the 10 billion market?”
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