China Food

100 billion high activity, self redemption of probiotic Market


“ 
improves the activity of probiotics, increases the experience of consumer products, and helps open the market of probiotics.
 ”
It is the most true portrayal of the current market sales of probiotic terminal brands.
 
With the outbreak of the epidemic in 2020, probiotics known for improving and balancing immunity have become the stars of the market. Consumers’ awareness of probiotics has increased year by year. Keen brands are actively promoting their probiotic product strategies by learning from the development trend of probiotics abroad and the huge domestic demand market. At present, the product application of probiotics has touched all aspects of people’s life.
 
Innovative application of probiotic products
 
With the in-depth study of probiotics by major probiotic enterprises and the announcement of various studies on promoting human health, more probiotic functions beneficial to human body have been excavated, and the terminal market of probiotics has ushered in rapid development. However, most of the probiotic products pasted with great health have not become popular products. The reason is that consumers’ experience is unclear and even labeled useless.
 
Study on some functions of probiotics
 
Living probiotics are actually very fragile
In 2001, the Joint FAO / WHO Expert Committee of the United Nations Food and agriculture organization defined the scientific definition of probiotics for the first time: Probiotics mainly refers to active microorganisms beneficial to the health of the host when ingested in sufficient quantity. There are two key words “live” and “sufficient quantity”. Obviously, this definition makes it clear that probiotics have a certain life cycle and will eventually die like all kinds of primates. In fact, since the birth of the raw material production line, probiotics have to pass through at least three life and death thresholds to safely achieve the effect of intestinal production.
 
Threshold I: loss during production and processing
The overall process of probiotic raw material production requires temperature, humidity and sterile environment, and the production conditions of each link are very strict. After probiotic raw materials leave the factory, higher requirements are put forward for the adaptability of strains with the change of environment. In the process of producing and processing raw materials into commodities, different processes, different product formulas, different production environment and operation methods have an important impact on the survival rate of probiotics.
 
At present, the mainstream OEM factories of probiotic commodities take the production and addition of probiotics as the standard of probiotic activity on the packaging of commodities. Considering the loss in the actual production process, the production and addition of 10 billion probiotics will certainly leave the factory with less than 10 billion probiotic products. This difference in the number of flora will determine the final feeling of consumers.
 
Threshold 2: storage, logistics and transportation losses
At present, except that Bacillus coagulans can withstand 100 ℃ high temperature in the market, most probiotics are suitable for storage at about 2 ℃ – 10 ℃ at room temperature, and the maximum storage temperature is no more than 50 ℃, otherwise probiotics will be almost wiped out. The maximum temperature difference between North and South in China is about 70 ℃ and that between winter and summer is about 45 ℃, which poses a very high challenge to the transportation and storage of probiotics. Probiotic products will undergo many changes in environment and temperature from the completion of production to the final arrival in the hands of consumers, which also leads to the loss of probiotics.
     
The viable count test of a brand Liulian probiotic solid beverage showed that the conditions of high temperature and humidity had an adverse effect on the viable count of the product, and the loss of probiotic activity was serious.
                                                     
Threshold 3: complex human structure leads to non combat reduction of probiotics
As we all know, the human body has a powerful digestive system, which will produce some highly corrosive secretions to digest and decompose food. In order to survive in the intestinal mucosa, microorganisms must endure many extreme environments. Changes in pH, hypoxic levels, nutritional limitations and elevated osmotic pressure all constitute potential obstacles to survival.
 
In the process of eating probiotics, probiotics enter the gastrointestinal tract after eating through the mouth. Only after the invasion of gastric acid and choline in the digestive tract can they reach the intestinal tract smoothly and colonize the intestinal tract to play its role. The efficacy of probiotics often depends on the pH value of the patient’s gastrointestinal tract. Generally, most of them are killed in the stomach (Ph1 ~ 2) and can survive and play a role only after entering the small intestine (ph6 ~ 8).
        
In the experiment of simulating gastric juice environment, it shows that the longer the probiotics stay in gastric juice, the lower the survival rate, showing a trend of accelerated attenuation.
 
At the same time, the liver secretes up to one liter of bile into the intestine every day, and contacting bile is also a serious challenge. Bile is the secretion of digestive tract, which plays an important role in the emulsification and solubilization of lipids. It can affect the phospholipids and proteins of cell membrane and destroy the homeostasis of intracellular environment. Therefore, the ability of pathogens and commensals to tolerate bile is important for their survival and subsequent colonization in the intestinal mucosa.
 
Increase the number of highly active probiotics,
It is the most realistic choice to improve consumers’ product experience
 
Most probiotic products of domestic enterprises are at the level of 10 billion, and some brands are even less than 10 billion. With the passage of time and improper storage at any time, the number of live bacteria of probiotic products purchased by consumers does not meet the standard, which is one of the main reasons why probiotic terminal products can not achieve their health functions at present.
 
Therefore, ensuring the survival rate and activity of probiotics is the key to the role of probiotics. In product development, increasing the number of viable probiotic products and relying on excellent high stability probiotic preparation process, so as to ensure the survival number of bacteria in products, has become a realistic choice to improve consumers’ product experience.
 
According to the latest clinical research of the University of Milan, it is found that highly active and multi strain probiotics have better colonization effect in human body.
  
In the stool samples of participants after 14 days of consumption, the survival rate of active probiotics in the high-dose probiotic preparation group was significantly higher than that in the low-dose group; Moreover, all four probiotics in the high-dose group were successfully recovered in the form of live bacteria, and five subjects in the low-dose group were not successfully recovered, indicating that more probiotic strains survived in the high-dose group.
 
More clinical research results show that highly active multi strain probiotics are more effective in human body.
 
50 billion and 100 billion compound probiotic preparations (Lactobacillus acidophilus and Lactobacillus casei) were given to patients with antibiotic diarrhea and Clostridium difficile diarrhea for 5 days respectively. The results showed that the days needed to improve diarrhea in the high-dose group were significantly shorter than those in the low-dose group.
 
Overseas first,
Billions of highly active probiotics have become the mainstream of the market
The systematic special research in the field of highly active probiotics in European and American countries is earlier than that in the domestic market, leading the development direction of the whole probiotic market. However, the domestic start is later and the market perception is delayed. Foreign well-known brands such as Nestle, life space and renew life are constantly promoting probiotic products with new activity, and the number of live bacteria has exceeded the 100 billion mark and is growing continuously.
    
American renew life ultimate care (150 billion active probiotics (1 capsule)), American Nowfoods (100 billion active probiotics (1 capsule)), American Nestle garden of life (200 billion active probiotics (2 capsules))
 
Closely following the international trend, Junyao group, a well-known domestic enterprise, launched the 100 billion high activity probiotic solid beverage and launched the probiotic product upgrading plan, which became the focus of the probiotic industry market in December and ranked second in the hot list of functional food circle.
Released by functional food circle
 
With the depth and breadth of probiotic application increasing year by year, consumers’ awareness and expectations will be higher and higher. Guiding and meeting consumers is the key point of the demands of various brands. Improve the activity of probiotics, increase the experience of consumer products, and 100 billion high activity will help open the 100 billion probiotic market.
 
References for the above contents:
[1]DOI:10.16043/j.cnki. cfs. 2020.15.079
[2]Gao XW , Mubasher M , Fang CY, Reifer C, Miller LE. 2010 Dose-response efficacy of a proprietary probiotic formula of Lactobacillusacidophilus CL1285 and Lactobacillus casei LBC80R for antibiotic-associateddiarrhea and Clostridium difficile-associated diarrhea prophylaxis in adultpatients. Am J Gastroenterol. 105(7):1636-41.
[3]Effect of Cell Concentration on the Persistence inthe Human Intestine of Four Probiotic Strains Administered through aMultispecies Formulation,Valentina Taverniti,et al.
[4]APPLIED AND ENVIRONMENTAL MICROBIOLOGY,June 2005,p.3060-3067 0099-2240/05/$08.00+0 doi:10.1128/AEM. 71.6.3060-3067.2005 Copyright © two thousand and five
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