China Food

2021 China online high growth white paper, this 30 + trend can not be missed!


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provides an overview of the concept and brand performance of online high growth in 2021.
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In 2021, when interest in e-commerce becomes the general trend, good content + good products become brand guarantee, and new and old brands quickly iterate products through innovation, the industry competition continues to intensify.
Magic mirror released Q1, Q2 and Q3 quarterly white papers in the past year, which brought many quarterly consumption hotspots such as “functional snacks”, “formula skin care”, “hair loss crisis”, “mother and baby consumption”. Looking back on the whole year of 2021, “T-zone nursing”, “medicine and makeup food homology” and “mother and baby consumption” continued to be hot; At the same time, affected by the Beijing Winter Olympics, outdoor sports such as skiing and camping are loved by more and more people.
In 2021, we found 15 super categories with year-on-year growth of more than 15% and sales of more than 30 billion + and 15 super brands with year-on-year growth of more than 45% and sales of 2.5 billion +.
Not only that, magic mirror also upgraded the industries covered by the white paper, adding three industries: “clothing”, “outdoor sports” and “digital hardware” on the basis of the original five popular markets: “food and beverage”, “beauty care”, “mother and baby pets”, “medical and health care” and “household appliances”.
So which tracks have achieved high growth? Which brands have made good retention and improved re purchase with differentiated play?
Let’s walk into the data world brought by the 2021 white paper.
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Source: magic mirror Market Intelligence (ID: mktindex), reprint has been authorized. Reprint authorization and media business cooperation: Amy (wechat: 13701559246); Fbic2022food daily food joined hands with the world’s top business and industrial partners to build fbic222 global food and beverage Innovation Conference & the first Food Expo daily food innovation Expo “new food era – brand ecology” in Shanghai from May 31 to June 2, 2022. We invite you to witness it together. (click the picture to see the detailed introduction). 0 related reading
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