China Food

Over 245.7 billion! Just now, Coca Cola’s 2021 report card was released, and China became a “top student” again

Just now, Coca Cola, the world’s largest beverage company, released its performance in the fourth quarter and the whole year of 2021. Both its annual revenue and sales exceeded the level of 2019 before the epidemic, while the Chinese market is still the “top student” with bright performance.

According to the financial report read by the snack generation, Coca Cola’s net income increased by 10% to US $9.46 billion in the fourth quarter, exceeding the market expectation of US $8.94 billion; Earnings per share was $0.45, higher than the market expected $0.41; The global single box sales increased by 9% year-on-year, and the single box sales in the Asia Pacific market increased by 11% year-on-year, mainly due to the strong growth in China, India and the Philippines.

For the whole year of 2021, the company’s revenue was 38.66 billion US dollars (about 245.777 billion yuan), an increase of 17% year-on-year, exceeding the market expectation of 38.08 billion US dollars; The operating profit was US $10.31 billion, a year-on-year increase of 15%; Earnings per share was $2.32, higher than the market expected $2.29; Global single box sales increased by 8% year-on-year.

Some products of Coca Cola China

“Although 2021 is still full of uncertainties, the whole Coca Cola system has performed well in this year, showing strong toughness and high flexibility.” James Quincey, chairman and CEO of Coca Cola, said today that under the guidance of its core strategy, the company has truly achieved a “strong rise”.

Next, xiaoshidai will take you to “focus” and “listen” to the live news released by the senior management of Coca Cola headquarters at the just concluded performance meeting with Wall Street analysts.

China leads growth

Let’s focus on the performance of the Chinese market.

Coca Cola China once again reaped the “roll call praise”. “Both in the fourth quarter and throughout the year, growth in developing and emerging markets was led by China, India and Russia, while growth in developed markets was led by the United States, Mexico and the United Kingdom.” Coca Cola said in its financial report today.

“The Chinese market grew strongly in the last quarter. In particular, Zero sugar Coca Cola doubled compared with the fourth quarter of 2019. Revenue improvement management and e-commerce business also contributed to growth in China.” Zhan kunjie mentioned it at the performance meeting today.

According to the financial report read by xiaoshidai, when talking about the performance of the Asia Pacific region, the company mentioned that the single box sales increased by 11% in this quarter, achieving a low single digit growth compared with 2019. “The growth was driven by China, India and the Philippines, but was partially offset by the impact of the epidemic in Australia. The growth was led by Coca Cola branded products and flavored soda products.”

Let’s look at global performance.

The financial report read by snack generation shows that globally, Coca Cola’s global single box sales increased by 9% in the fourth quarter and 8% in the whole year. “In 2021, the global single box sales increased quarter on quarter, leading to the annual single box sales ahead of 2019.” The company said this was due to the recovery of many markets and the company’s stronger ability to cope with successive outbreaks.

It is worth noting that Coca Cola pointed out that in the fourth quarter, the sales outside the home exceeded the level in 2019 for the first time, and the strong momentum of home consumption channels continued. “Despite the uneven progress of the recovery around the world, we are combining the power of scale with the deep knowledge needed to win locally and continue to invest in a targeted way before the recovery.” The company said.

Globally, in the fourth quarter and the whole year of 2021, Coca Cola’s value share in the non-alcoholic ready to drink (nartd) beverage market increased, including the share of home and out of home channels. At the same time, the company’s value share in the nartd beverage market, including the value share of home and out of home channels, has exceeded the level in 2019.

“Gaining more market share was our main goal last year.” Zhan kunjie said at the performance meeting today, “the performance released today shows how we can recover strongly from the epidemic.”

Coca Cola said that in 2021, the company has always maintained a “steady and upward” business performance in a highly challenging market environment. Behind this is Coca Cola’s consistent pursuit of long-term ism in all markets, and its continuous cultivation of internal skills in brand building, supply chain digital transformation and promoting sustainable development, so as to lay a solid foundation for the long-term and stable development of its business.

Enter more categories

“We have reason to believe that the progress made in the strategic transformation has made Coca Cola a more flexible and agile whole category beverage company.” Zhan kunjie said today. In terms of Coca Cola’s most important “whole category beverage” strategy, the beverage giant has experienced a “significant year” in China.

Xiaoshidai introduced that in 2021, Coca Cola China began to enter the market of low alcohol wine and low-temperature milk. In June last year, Coca Cola launched the alcoholic beverage “TOPO Chico” hard Su sparkling wine for the first time in China, and then launched a low flavor wine – “lemon Dou” Japanese lemon sparkling wine again in September last year.

Last September, keniu, a joint venture between Coca Cola and Mengniu, launched the xianfeile brand. It is reported that China is xianfeile’s first overseas market outside North America. The brand’s first three products in China are original high-power nutritional milk – full fat white milk, low-fat white milk and chocolate milk.

On the other hand, the company is also optimizing its existing brands and product portfolio and adding new tuyeres.

For example, the snack generation introduced that in August last year, Coca Cola launched the “Zhibai flagship store” specialized in selling plant-based drinks on the e-commerce platform, selling brands such as coarse grain king, sunshine everywhere and adez, covering bean based, coconut based, oat based and other categories.

Coca Cola China has previously “spoiled” the snack generation. In 2022, coarse grain king will focus on developing coconut based and consolidating oat based series, and further focus on high-value products in some market segments. “It will be introduced to the market after the Spring Festival in 2022.”

At the same time of product innovation, Coca Cola China continues to increase its supply chain and upgrade its production capacity and storage.

Xiaoshidai learned that COFCO Coca Cola’s central planning center was officially launched in the fourth quarter. It is reported that it will carry out overall planning from five aspects: structure, personnel, process, system and performance, improve the utilization rate of production line, improve the satisfaction of business demand and the flexibility to cope with fluctuations. In addition, in 2021, COFCO Coca Cola launched the “cola go” platform to realize the digitization of the whole order process.

Swire Coca Cola announced the investment and expansion of a new production base in Guangdong (Part I) and the formal completion of the warehouse expansion project in Xiamen (Part II) to meet the expanding market demand

Coca Cola’s other big bottling partner in China, Swire cola, has also made frequent moves. At the beginning of the new year in 2022, Swire Cola announced that it would invest 1.25 billion yuan to build an intelligent and green production base including 12 beverage production lines, production plants, three-dimensional warehouses and supporting facilities in Guangdong. This investment has set a new record for the individual investment of Swire Coca Cola.

In addition, the warehouse expansion project of Swire Coca Cola’s factory in Xiamen, Fujian Province was officially completed in January this year. Based on the old warehouse, the expansion construction area is about 4770 square meters, the maximum storage board is about 5300 boards, about 848000 boxes of drinks, and the maximum daily throughput of products in the warehouse is about 7000 boards, realizing the expansion of products in storage.

Looking forward to 2022

In the financial report released tonight, Coca Cola company recently gave the annual performance guidance for 2022.

The company said that it expects the growth rate of organic revenue in 2022 to be in the range of 7% – 8%. It is expected that commodity price inflation will have an adverse impact on the median single digit percentage of commodity sales cost. It is expected that earnings per share will increase by 5% – 6% compared with us $2.32 in 2021.

“Last year, the measures taken by Coca Cola in the epidemic showed the flexibility of the company. Looking forward to 2022, macro factors, including consumer confidence and supply chain, will have an impact on the performance, but we are confident that we can achieve the performance guidelines released today.” Zhan kunjie said at the meeting today.

James Quincey, chairman and CEO of Coca Cola

(data and pictures)

“At present, the market environment is still full of changes. We hope to continue to promote business growth and maximize returns based on the good momentum in 2021.” Zhan kunjie said.

At the end of the year and the beginning of the year, the beverage giant continued its growth momentum in the Chinese market in the fourth quarter, and has made a lot of moves at the beginning of this year.

For example, xiaoshidai noticed that during the peak sales season of this year’s Spring Festival, the company’s flagship brand Coca Cola sold the year of the tiger pot of the Spring Festival Limited zodiac in China, integrated Chinese elements such as traditional New Year pictures and clip art, and launched a series of creative marketing activities such as animated films of the year of the tiger and immersive interactive games, so as to strengthen Coca Cola as a symbol of joy and reunion, Enhance emotional resonance with local consumers.

It is worth noting that this spring festival marketing is the successful landing of Coca Cola’s new brand concept in the Chinese market. Xiaoshidai introduced that at the end of September 2021, Coca Cola released a new brand concept “real magic” and launched a new presentation form of its classic logo – “hug” logo.

At present, Coca Cola, as the official partner of the Olympic Games, is also “eye-catching” in a way with a sense of future in the world-renowned Beijing 2022 Winter Olympic Games.

Xiaoshidai noted that in addition to bringing a variety of beverage choices, Coca Cola China also brought its sustainable packaging experience of “no waste in the world” into the Winter Olympic Games to help the vision of “sustainability and the future” of the Winter Olympic Games. Coca Cola has demonstrated its creative skills in “beverage bottle recycling” from venue overalls to trash cans to the Winter Olympic Village Leisure Center.

Coca Cola China will provide the waste removal teams of all venues of the Winter Olympic Games with work clothes set made of RPT

For example, in the fourth quarter, Coca Cola China announced that it would provide more than 4500 sets of overalls made of RPET (recycled beverage bottles) to the waste removal teams at all venues of the 2022 Winter Olympic Games in Beijing. In terms of design, the company also skillfully integrates the word “back” into work clothes, echoing the “recycle me” sustainable packaging logo on Coca Cola packaging bottles, and encouraging more people to realize the value of recycling beverage bottles.

Coca Cola leisure center in the Three Winter Olympic villages

In addition, Coca Cola China also designed and provided 160000 beverage bottle recycling barrels – “bottles, cans and cans” made of rpetg (recycled material of beverage bottles) for the Winter Olympics, as well as 20 interactive devices of “no waste in the world”. The Coca Cola leisure center opened in the Three Winter Olympic villages has also widely adopted RPET (g), whether it is soft decoration, furniture and facilities such as tables and chairs and menu cards, or the rainbow wall printed with the original heart of Coca Cola company.

Pay attention to “snack generation” (wechat: foodinc) “and reply to” Coca Cola “to see the wonderful news.

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