as Chinese catering enterprises such as Hefu Laomian and rural base have successively revealed their listing intentions and submitted listing applications, the catering industry may set off a wave of listing this year
Jue Wei food. A recent announcement revealed a major message: Hefu Laomian plans to be listed abroad. Earlier, the International Department of the CSRC disclosed the application materials for the listing of Hong Kong stocks submitted by Yang Guofu Malatang.
there are more Chinese catering enterprises that want to show their strength in the capital market. In January this year, qixintian seafood restaurant and rural base, a Chinese fast food chain brand, submitted a prospectus to the Hong Kong stock exchange. In addition, there are Laowang, who delivered the table last September, the local chicken sprinting the A-share main board and Xibei, who has decided to go public.
since last year, the primary market has paid more attention to the catering industry than in 2020. According to the report on China’s chain catering industry in 2021, as of August last year, the investment and financing amount of China’s catering industry was 43.91 billion yuan, twice that of 2020.
the report believes that with the emergence of a single high amount of investment in the later stage, a number of catering industry companies with net profits of tens of millions or even hundreds of millions of yuan may complete listing in the next five years, and the catering industry may lead a wave of IPO trend in the consumer industry.
“because of the epidemic, catering enterprises are facing great business pressure. In this case, the head enterprises hope to win the financial support and development window through listing, and accelerate to seize the market share. Some enterprises are not poor in money, and listing is more due to brand promotion and other considerations.” Liu Chang, chief analyst of food and beverage industry of Tianfeng securities, said, “there is likely to be a wave of listing of catering enterprises this year, because the head enterprises competing for listing will form a chain reaction. It is estimated that more enterprises will join the listing army in order to maintain their competitive advantage.”
wind data show that in the current A-share and Hong Kong stock markets, there are more than 40 enterprises in the catering sector, but about 15 enterprises with a market value of more than 1 billion yuan. Among them, A-share catering enterprises are mainly time-honored brands, such as Qinglou, Quanjude, etc; Hong Kong listed enterprises are mainly chain catering, including Yum China, Haidilao, jiumaojiu, etc.
last year, due to multiple factors, the overall performance of the catering sector of a shares and Hong Kong shares was relatively sluggish. Among them, the shares of Haidilao, jiumaojiu and Xiabu fell by more than 40% in the whole year.
“in the first half of last year, the recovery rhythm of the catering industry was stable and the development trend was good. In the second half of last year, the epidemic situation in some areas was repeated, and the demand for food in the hall was affected, resulting in a short-term weakness in the industry. At the same time, the expansion of stores of some companies accelerated, which led to the reduction of management and operation efficiency.” He Yanqing said.
in this context, listing for catering enterprises not only means opportunities, but also brings new challenges. Industry observers said that in the process of rapid expansion, catering enterprises are easy to expose problems in supply chain, food safety and management, which will affect the future development of enterprises.
however, the industry is still optimistic about the long-term market space of the catering industry. According to the frost Sullivan report, China’s catering market is expected to recover in the next few years. “We believe that the short-term impact of the epidemic does not change the long-term growth logic of the industry. We should also pay attention to the expansion and business performance of leading catering enterprises. At the same time, we are optimistic about the good prospects of the industry under the general trend of increasing chain rate and consumption upgrading.” He Yanqing said that, for example, Haidilao adjusted its strategy in a timely manner and closed its stores step by step. The turnover rate in December last year was significantly improved compared with that in November.
“we will pay attention to the emerging new tracks, new brands and new trends, and focus on four major tracks, including brine, light catering, compound seasoning and upstream and downstream of the supply chain.” According to the relevant person in charge of Jue Wei food, due to the diversity of Chinese cuisine and regional taste differences, the catering industry will show a diversified trend in the future, and the industry will continue to be subdivided to meet the diversified needs of consumers. With the progress of technology, the improvement of the industrialization degree of catering supply chain will further improve the efficiency; With the popularity of mobile payment and digitization, the needs of consumers will be further met, and regional and national food chain enterprises are also expected to shorten the management radius. It is reported that in recent years, Jue Wei food has been invested in catering industry chain related enterprises such as fulaomian, happy west cake and Yao Mazi.
Liu Chang said that there are investment opportunities in the whole catering industry chain this year. At present, they are more optimistic about the prefabricated vegetable enterprises, because they enjoy the dividends of the whole catering industrialization and standardization, especially the prefabricated vegetable enterprises at the b-end.
Author: Li Lingxi, Zheng Junting; Editor: new ingredients; Source: new ingredients (ID: htxmsc), reprint authorized.
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