China Food

Hefu Laomian, rural base, Yang Guofu, hometown chicken… Chinese catering enterprises set off a “wave of listing” this year?

A6021 “

as Chinese catering enterprises such as Hefu Laomian and rural base have successively revealed their listing intentions and submitted listing applications, the catering industry may set off a wave of listing this year

随着和府捞面、乡村基等中式餐饮企业相继透露上市意向、提交上市申请,餐饮行业或在今年掀起上市潮。相关人士认为,这一方面是受疫情影响,不少餐饮企业经历了暂停营业与客流下滑的经营压力,重新思考与资本的关系后作出此决策;另一方面是基于餐饮企业自身扩大规模、提升品牌影响力等发展需求。

A number of Chinese catering enterprises want to list
Jue Wei food. A recent announcement revealed a major message: Hefu Laomian plans to be listed abroad. Earlier, the International Department of the CSRC disclosed the application materials for the listing of Hong Kong stocks submitted by Yang Guofu Malatang.
there are more Chinese catering enterprises that want to show their strength in the capital market. In January this year, qixintian seafood restaurant and rural base, a Chinese fast food chain brand, submitted a prospectus to the Hong Kong stock exchange. In addition, there are Laowang, who delivered the table last September, the local chicken sprinting the A-share main board and Xibei, who has decided to go public.
since last year, the primary market has paid more attention to the catering industry than in 2020. According to the report on China’s chain catering industry in 2021, as of August last year, the investment and financing amount of China’s catering industry was 43.91 billion yuan, twice that of 2020.
the report believes that with the emergence of a single high amount of investment in the later stage, a number of catering industry companies with net profits of tens of millions or even hundreds of millions of yuan may complete listing in the next five years, and the catering industry may lead a wave of IPO trend in the consumer industry.
纵观这些中式餐饮企业,涵盖快餐、火锅、正餐等类型,各具看点。其中,和府捞面已完成6轮融资,最新一轮融资估值在70亿元,绝味、腾讯分列第二、第三大股东。杨国福麻辣烫目前门店超6000家,遍布中国及海外5国,且从未进行融资。
已向港交所递表的捞王、七欣天、乡村基分别是粤式养生火锅、海鲜餐厅及中式快餐的代表。招股书显示,乡村基旗下有乡村基和大米先生两个品牌。据弗若斯特沙利文报告,按2020年连锁餐厅数量及所得收入计算,乡村基是中国最大的直营中式快餐集团。值得注意的是,乡村基早在2010年就挂牌纽交所,但因业绩不佳于2016年退市。
此外,近日证监会国际部披露,上海杨国福企业管理(集团)股份有限公司已提交《境外首次公开发行股份(包括普通股、优先股等各类股票及股票的派生形式)审批》材料。目前进度已达接收材料阶段,后续还有多个环节等待反馈和通知等。这意味着,一旦材料通过,杨国福麻辣烫就能冲击“麻辣烫第一股”。

What is the collective impact of listing?
“because of the epidemic, catering enterprises are facing great business pressure. In this case, the head enterprises hope to win the financial support and development window through listing, and accelerate to seize the market share. Some enterprises are not poor in money, and listing is more due to brand promotion and other considerations.” Liu Chang, chief analyst of food and beverage industry of Tianfeng securities, said, “there is likely to be a wave of listing of catering enterprises this year, because the head enterprises competing for listing will form a chain reaction. It is estimated that more enterprises will join the listing army in order to maintain their competitive advantage.”
据悉,开拓新店和完善自身供应链体系成为餐饮企业IPO募集资金的主要用途。
乡村基计划在今年开设90至110家乡村基餐厅,以及160至180家大米先生餐厅,并在2023年开设140至160家乡村基餐厅,以及200至240家大米先生餐厅。公司预计2024年的新餐厅数目将不少于2023年的新餐厅数目。
七欣天计划今年主要在华东地区开设40家新餐厅,2023年主要在华南地区、华中地区及华北地区开设100家新餐厅,2024年则为130家。七欣天还将在沿海地区建立中央工厂,以实现海鲜低温保存。
从上市地看,目前港股仍是这些餐饮企业的主要选择。东亚前海证券研究所所长贺燕青介绍,餐饮类企业经营环境变化较快,选择上市程序相对简单的港股上市,一定程度上有助于餐饮企业避免由于审批流程漫长、审批要求严格而造成的风险。

The epidemic does not change the logic of long-term growth.
wind data show that in the current A-share and Hong Kong stock markets, there are more than 40 enterprises in the catering sector, but about 15 enterprises with a market value of more than 1 billion yuan. Among them, A-share catering enterprises are mainly time-honored brands, such as Qinglou, Quanjude, etc; Hong Kong listed enterprises are mainly chain catering, including Yum China, Haidilao, jiumaojiu, etc.
last year, due to multiple factors, the overall performance of the catering sector of a shares and Hong Kong shares was relatively sluggish. Among them, the shares of Haidilao, jiumaojiu and Xiabu fell by more than 40% in the whole year.
“in the first half of last year, the recovery rhythm of the catering industry was stable and the development trend was good. In the second half of last year, the epidemic situation in some areas was repeated, and the demand for food in the hall was affected, resulting in a short-term weakness in the industry. At the same time, the expansion of stores of some companies accelerated, which led to the reduction of management and operation efficiency.” He Yanqing said.
in this context, listing for catering enterprises not only means opportunities, but also brings new challenges. Industry observers said that in the process of rapid expansion, catering enterprises are easy to expose problems in supply chain, food safety and management, which will affect the future development of enterprises.
however, the industry is still optimistic about the long-term market space of the catering industry. According to the frost Sullivan report, China’s catering market is expected to recover in the next few years. “We believe that the short-term impact of the epidemic does not change the long-term growth logic of the industry. We should also pay attention to the expansion and business performance of leading catering enterprises. At the same time, we are optimistic about the good prospects of the industry under the general trend of increasing chain rate and consumption upgrading.” He Yanqing said that, for example, Haidilao adjusted its strategy in a timely manner and closed its stores step by step. The turnover rate in December last year was significantly improved compared with that in November.
“we will pay attention to the emerging new tracks, new brands and new trends, and focus on four major tracks, including brine, light catering, compound seasoning and upstream and downstream of the supply chain.” According to the relevant person in charge of Jue Wei food, due to the diversity of Chinese cuisine and regional taste differences, the catering industry will show a diversified trend in the future, and the industry will continue to be subdivided to meet the diversified needs of consumers. With the progress of technology, the improvement of the industrialization degree of catering supply chain will further improve the efficiency; With the popularity of mobile payment and digitization, the needs of consumers will be further met, and regional and national food chain enterprises are also expected to shorten the management radius. It is reported that in recent years, Jue Wei food has been invested in catering industry chain related enterprises such as fulaomian, happy west cake and Yao Mazi.
Liu Chang said that there are investment opportunities in the whole catering industry chain this year. At present, they are more optimistic about the prefabricated vegetable enterprises, because they enjoy the dividends of the whole catering industrialization and standardization, especially the prefabricated vegetable enterprises at the b-end.

Author: Li Lingxi, Zheng Junting; Editor: new ingredients; Source: new ingredients (ID: htxmsc), reprint authorized.

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