China Food

Break through the homogenization of substitute food products, and heat-resistant probiotics lead the breakthrough of brand innovation

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substitute meal and probiotic substitute meal, how would you choose?
 ”
First, let’s ask a soul, “what would you choose between substitute meal and probiotic substitute meal?”
 
“Small age” of substitute food
 
With the explosion of colorful shake bottles in the circle of friends overnight, the word “substitute meal” has officially entered the public’s consumption vision. According to statistics, the per capita consumption of cat food has increased by more than 290% year-on-year in 2023, and the number of consumers of cat food has exceeded 3000 yuan. With the continuous upgrading of fermentation, according to Euromonitor International data, the scale of China’s catering market is expected to reach 120 billion yuan in 2022.
 
In the face of this 100 billion generation meal market, more types of well-known traditional brands and cutting-edge brands have actively entered the generation meal industry in the past two years. According to the 2020 generation meal light food consumption insight report released by cbndata, the number of generation meal brands in China was 2837 in 2019 and increased to 3540 in 2020, and the overall market scale of the industry has maintained an increase of more than 15% year after year.
 
2020 generation meal light food consumption insight report data source: cbndata
 
With the favor of many capitals, the number of players in the track of substitute meal is increasing, and the phenomenon of product homogenization competition is becoming more and more serious. The lack of product innovation leads to consumers’ unwillingness to pay for “substitute food”. How to actively seek innovation is an urgent problem to be solved in the substitute food industry.
 
Probiotics slimming & relieving constipation,
Perfect get meal substitute consumer pain point
 
In the data report of a survey on the use of substitute meals by consumers, “the demand for weight loss, muscle gain and shaping” has become the main reason for buying. After consumers experience substitute meals, constipation has become the problem with the most feedback from consumers. The reason is that meal substitute powder is too fine when it is made. After entering the digestive system, this kind of food will soon be absorbed by the human body, resulting in less food residues. Especially if you don’t exercise often after eating, the peristaltic function of the intestine will also be weakened, which is easy to lead to constipation. Probiotics can perfectly solve the above problems:
 
Probiotics and weight loss: according to an article published in the authoritative journal Nature by the research team led by Jeroen Raes (VIB Ku Leuven) and Professor Clement (insert), the cause of obesity is related to the disorder of intestinal flora. As one of the most important influencing factors of intestinal flora, probiotics are closely related to intestinal flora. Supplementing probiotics can regulate intestinal flora, return the intestinal microbial environment to normal, enhance human metabolic capacity, and reduce obesity.
 
The cause of obesity is related to the disorder of intestinal flora. Source: nature
 
Probiotics and relieving constipation: probiotics can closely combine with intestinal mucosal epithelial cells to form a microbial protective layer, resist foreign harmful bacteria colonizing the intestine and inhibit the growth of harmful bacteria. At the same time, probiotics produce lactic acid, acetic acid and other organic acids during metabolism, reduce intestinal pH value, form intestinal acidic environment, promote normal intestinal peristalsis and alleviate constipation.
Kevin Whelan professor and colleagues of the Department of diabetes and Nutrition Sciences of London School of Kings medical school systematically reviewed and meta- analyzed the effects of probiotics on GTT, bowel elimination and constipation symptoms in patients with functional constipation, and the results were published online in the Am J Clin Nutr magazine. The statistical study of data shows that probiotics can shorten the transit time of straight sigmoid colon by 4 hours, especially Bifidobacterium lactis can shorten it by 4.8 hours, probiotics can increase the number of stools per week by 1.3 times, and probiotics can improve the hardness of stools and make stools soft.
In addition, with the in-depth research between intestinal flora and brain gut axis, more functions are being excavated. In the main audience group of substitute meal – office workers, the functions of probiotics to alleviate emotional anxiety and depression are also being confirmed. Therefore, it is a good direction to add probiotics to substitute meals, so that consumers can benefit from meals and lead the upgrading of substitute functions.
 
Bacillus coagulans at 100 ℃, 6031
Give consumers a probiotic substitute meal with “temperature”
 
Probiotics are not resistant to high temperature, which is the last wall to prevent the addition of probiotics to substitute meals. Up to Baidu’s boiled water is enough to wipe out probiotics.
 
Thermotolerant probiotics – Bacillus coagulans germinates and grows in the stomach in the state of dormant spores, forms nutrient cells in the duodenum, and proliferates in the small intestine, giving play to probiotic effects such as bacteriostasis and enhancing immunity. The whole growth process was perfectly protected from high temperature and the invasion of gastric acid and choline. The survival rate of 10 min at 100 ℃ was 96.4%; At pH 3 0, the 2.5h survival rate was 95%; Under the condition of 0.3% bile salt, the 2H survival rate was as high as 85%.
 
Test data of Bacillus coagulans
 
The heat resistance of Bacillus coagulans makes the combination of probiotics and substitute food a reality, and is likely to seize the hot application trend of the current probiotic market, so that the substitute food brand can stand out among many homogeneous products and become a star in the substitute food market.
Ipso: probiotics are the most attractive health element for consumers at present
 
At present, this product track is vacant.
 
Popular science: Bacillus coagulans
 
Bacillus coagulans was officially listed in the list of strains available for food by the national health and Family Planning Commission in 2016. In recent five years, it has ushered in rapid development. The average annual compound growth rate of domestic innovative food and health products is 19.80%, and won the champion of the growth rate of probiotic products. Compared with the American market, the innovative utilization rate of domestic Bacillus coagulans products is only 1 / 14 of that of the United States, and its application has a huge market space.
 
In 2019, the bc99 production line of Bacillus coagulans with an annual output of 160 tons of probiotics was officially put into operation, with an activity of up to 200 billion / CFU, opening the prelude to the application of Bacillus coagulans in the preparation and heat treatment products in China.
 
At present, with the joint efforts of domestic and foreign manufacturers of Bacillus coagulans, it has been applied by major brands in snacks, breakfast cereals, fruit juice drinks, baking, candy and other products.
 
Some application products of Bacillus coagulans
 
Finally, only by focusing on consumption and opening product innovation can we realize the real innovation breakthrough of substitute food. The combination of heat-resistant Probiotic Bacillus coagulans and meal substitutes will have infinite potential.
 
Back to the soul torture, “substitute meal and probiotic substitute meal, do you know how to choose?”

Reprint authorization and media business cooperation: Amy (wechat: 13701559246); Foodaily Expo 2022] foodaily Expo 2022 is the theme and invites 500 + the world’s most innovative brands and 4000 + middle and high-level industry decision makers… In the conference (foodaily fbic 2022) module, we set 2022.05.31-06.02. We’ll see you in Shanghai! related reading

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