China Food

After reading the 74 thoughts of Tang Binsen in Yuanqi forest, I found that he was hiding too deep


“ 
when you find the law, growth is natural.
 ”
Tang Binsen is a powerful entrepreneur.
After selling his self-made game company, he expanded many fields horizontally, and continued to summarize and self correct in the process.
In the process of entrepreneurship, Tang Binsen is also constantly enriching himself and absorbing new nutrients. He has read a lot of books, read all kinds of biographies of entrepreneurs who have founded 10 billion dollar enterprises, and also recited some theories of Buffett, Ren Zhengfei and Lei Jun.
He summed up these experiences as “happy companies are always similar, while unfortunate companies have their own misfortunes”.
The so-called similarity is not in the external form but in the internal essence. “Signal and noise” also tells him that the amount of information increases at the rate of 250 megabytes per day, but most of the information is just noise. The amount of objective facts is a relative constant, just as there are few laws worth summarizing in this world.
Therefore, to see the essence through the phenomenon and maintain the respect and application of the consistency and continuity of the basic laws has become Tang Binsen’s bottom logic at such a high level in the future.
The founder, who has made a lot of money and has great personal charm, coerced the huge amount of money accumulated before, worked together with vitality forest and Challenger capital, and soon gathered a group of capable soldiers and powerful generals around him. Now he is moving forward towards the consumer goods empire.
The editor sorted out several materials and sorted out Tang Binsen’s dry goods in seven categories: entrepreneurship, management, decision-making, organization, team, learning cognition and Internet thinking for readers to learn from.
about learning and cognition
1. A logic is always right. Learn what you can’t learn, and those people are those who have made money. Learn the truth that those who have made a lot of money say repeatedly that you can’t learn.
Be wary of the truth that can be learned at first, what c2m and private domain traffic seem to be very complex, these things, these terms, these complexities, and those who sell knowledge for a living.
 
2. Don’t pay attention to those who are worse than you. There will always be those who are worse than you. Be sure to pay attention to those who are really strong and learn from them.
 
3. If a person knows how to learn from experience, his life will grow n times faster, not 1 times faster. 1 times speed is that you take your life to pay tuition fees, and N times speed is that you take other people’s tuition fees to teach yourself.
 
4. When a person feels small, he begins to become great. Our seven or eight years of entrepreneurship story is the process of constantly finding himself small. Every time you are small, you will sublimate and become greater. Just like the process of human exploration of nature.
 
5. A good industry is different from a bad industry. In a good industry, you have ranked 100th, 10th and 20th, which are better than being the first in a bad industry. There is a big difference.
 
6. Human beings have a cognitive problem and like to sum up easily. Why? Because he wants to simplify things.
 
Why do some people have feudal superstition? Why do some people like to burn incense and worship Buddha? Because it didn’t rain the previous year, he just worshipped Buddha today, and it rained the next day. He thought it was very effective. In fact, there is no inevitable relationship between these two things.
 
7. You must find out what is the basic law. What is law? The law is that after you execute, this thing will appear, just as the sun will rise in the East and then set in the West.
If you do this, tangle back and forth and have no effect, you must think clearly: is there a problem with the basic law you discussed, and is there a problem with the basis of the discussion? You are still climbing in the pit and haven’t found the real law.
 
When you really find the law, it must be a fast growing thing; When you toss about the past, you must see whether the problem and the method are obvious or not.
 
8. Strategy should learn from secondary market investors, management should learn like “Pirates”, and products should learn from game companies. Buffett can get profits by using his brain, so what he thinks most about the strategy is the people in the secondary market. Many companies seem to be well managed, but in fact, it is because of their business. If the company can lead the team well without making money and cattle, it is a pirate – working hard and doing dirty work.
 
9. Some things should not be less. Don’t want to take shortcuts. Every road in life is not taken in vain, and don’t want to take shortcuts in life.
 
10. To stand at 30 is to try and break through more. Find and focus on what you love. But in the end you will find that it is life. Whether your business is good or not determines who is good. The three largest Internet companies in China, South Korea and Russia are search engines, social networking and e-commerce.
 
Some people stand at fifty, do not doubt at forty, and are stupid at thirty when they know their destiny; More people are not confused at 30 and stand at 40. The rhythm can’t be wrong. Many Internet bigwigs hit a big opportunity, and they didn’t think much. But we really need to find opportunities, so we should continue to start a business and find answers. This is called “nomadic people”.
 
about management, decision making and strategy
1. I often ask, I say you make drinks, whether you start a company to solve a problem or to make money is very important, which can distinguish the difference between an excellent entrepreneur and a profitable entrepreneur.
 
2. Mission and values are your compass when making major decisions. There are some things that cannot be answered. At this time, you need some bottom things to support you and give you strength. Everyone has his own original heart. When you find your original heart, you are willing to do it no matter how difficult it is or how much money you lose.
 
3. All major decisions should be perceptual and small decisions should be rational. Major decisions should be followed, with ideals and a sense of mission.
 
4. We used to say that entrepreneurship cannot always be opportunistic. What is opportunism? I always think there are some things that others haven’t done. I’ll try. I’ve hit some luck and made a great thing.
Ren Zhengfei said that “in the era of great opportunities, we must not be opportunistic. We must have strategic patience”. We should besiege big business for a long time and don’t lose the main channel business. Huawei also makes mobile phones, jobs also makes mobile phones, Alibaba does e-commerce, and Amazon also does e-commerce. Some businesses cannot be avoided.
 
5. In terms of track selection, go to the Great Red Sea track which has been verified with business model and full competition.
 
6. Success probability = industry probability × No matter how strong the team probability and team ability are, they still can’t succeed in poor industries.
 
7. The biggest cost in our entrepreneurial process is the decision-making cost. Many enterprises may be busy for 50% in the next three years. At this time, we should pay attention to this matter instead of spending a lot of time cutting wages, talking about rent and struggling with the color matching of the office. When we started our business, we didn’t have much money. We were obsessed with many management details. We spent too little on strategy and timing. This is the biggest cost.
 
Lei Jun said that deep thinking is more important than 7788. Similarly, don’t use tactical diligence to cover up strategic laziness. Spend more time thinking about your direction, pay less tuition fees and take fewer detours. Life can take a straight line.
 
8. Our company has a culture called “good company in charge of people, bad company in charge”. Then we think we should build the company as a product, so that the company can automatically and continuously output good products.
 
I think whether your company is strong or not depends on whether you can cultivate a group of people, use them as tools or ignite them.
 
9. Our company has a culture. It’s not a good game not to play old strange games. Whether you are good or not depends on how many times you encounter things you want to give up. The more you want to give up, the better.
 
10. I spent about 10 years and found several principles, that is, to focus and understand my smallness. CEO’s energy can’t take care of so many things. No matter how big the tuyere is, even if you are strong, you can only do one thing well.
 
11. Three principles of Single Point Breakthrough: believe it, invest in it and tap it. There are three reasons why many people don’t believe in Single Point Breakthrough:
First, you should believe that the value behind this point is great, and many things can be extended behind it;
Second, you dare to invest firmly at this point. At this time, you will encounter many things. Can you give up many other things and only invest in this area;
Third, you know what else can be dug in this point. You can continue to do it thoroughly. If you think about these things, you can break through the single point in place. If you don’t understand, there’s a problem.
 
Why is the significance of single point breakthrough more valuable than you do many businesses. Later, after we finished this game, we made many new games. I later found out that we took out some people to do new games. The combined annual income of the new games was not worth the value I brought by putting these people in this game to do an activity.
 
12. Some things should be kept upright and surprising. Don’t be opportunistic. You have to do what others do. You can’t be less. You should be better than him. It doesn’t mean that we do innovation. Like him, we just respect users and make products. Everyone in our organization is equal. As long as you do these basic work well, the rest of the tactics will be the same as him.
 
13. “A good company is a gym and a bad company is a pig farm”. The gym is where you are tired when you work and feel good after you work. Pig farms are cool when they go and slaughtered when they leave.
 
14. The problem of management will become simpler with systematization. In contrast, it is difficult to find the core problem. What problems does the company exist to solve? If you don’t understand, you are right in the whole tactics and wrong in strategy.
 
about partners, teams and organizations
1. The requirement of entrepreneurship for the boss is to find a team, set a strategy, lead the team, and in a word, find someone and lead him well. If you can’t find anyone, you must lose at the starting line. What is the value of team members (partners)? I conclude with two sentences, one is to eliminate blind spots, the other is to make up for loopholes.
 
An excellent team, even if it lacks a center, the defender can make up for it. What kind of partner to look for, although let him be a financial, but one day, the person in charge of personnel can’t, and he can keep up. For a good team, the players should be flexible.
 
2. What kind of partner are you looking for? Partners are looking for people who really don’t care. Partners must find people with original intentions.
3. How do startups recruit people? If you want to build a 10-year company, character comes first, then growth, and finally the current experience; If you only want to sell the company for two years, experience first, growth second, character doesn’t matter, anyway, we’ll be together for two years.
 
4. The underlying driving force of the Internet spirit is the real extreme respect for talents. Why did the Internet industry invent the concept of option instead of other industries? Because they attach great importance to talents and engage in all kinds of incentives.
 
It is also because enough attention is paid to talents, so the Internet industry promotes a corporate culture called equality and simplicity. Have you ever wondered why the core of the Internet industry is that the density of talents is in place. It really gives enough incentives, takes enough shares and develops all talents as partners.
 
I used to say, why did the FMCG industry lag behind in the past? A very important reason is that in the past, an excellent talent chose a job. The first is to go to foreign enterprises, the second is to go to private Internet high-tech enterprises, then financial units, and finally to the manufacturing industry, and maybe to the automobile manufacturing industry. The worst will choose the company that makes consumer goods.
 
Therefore, a very important current situation of FMCG in China in the past is that it did not attract talents in place. Today, we see many excellent Internet talents, and many graduates of Tsinghua University and Peking University begin to choose consumption, which shows that this industry has a chance.
 
5. Good companies pay close attention to the organization and build the organization as a product.
 
6. Paying attention to the organization is to think more about how to solve things from the perspective of people.
 
7. If we want to cultivate people, we will pay more attention to their own quality. For example, who should we find a good runner, an African who has not learned to run, and a Chinese who has learned to run for a year? Find Africa (, find a good foundation.
 
8. Is the company looking for a specific position? Or are you looking for someone to train? One night stand idea of recruitment: recruitment only focuses on whether this person can solve a problem.
 
9. In fact, when the boss is only using an employee, the employee will feel that he is being used, which in turn will hurt the loyalty of the team.
 
10. I was born to like a pirate team. One of the basic laws of vitality forest is that we must not suffer losses when dealing with honest people, be ruthless when dealing with bad people, and not be egalitarian when dealing with excellent people. My personal shares in Yuanqi are no more than 50%. There are more than a dozen investors. The rest are team members, and 20% of the employees are shareholders of the company.
 
I think a company organization should have a brotherhood and bandit friendship, should not be too professional, and should have a sense of piracy. That is, we are equal and simple, and a group of loving and righteous people do a meaningful thing. We should not set too many rules and regulations, and make the distance between people farther and farther. We should be more sincere and simpler.
about products and innovations
1. A good product is one in a hundred or one in ten. Don’t tell me that your product is a good product. Just take it. Why should you say it. You have to pick out countless things here.
I used to play cards. Why can’t everyone have a flush at Texas poker? In this way, everyone is good. If everyone is flush, it will be meaningless. The significance of flush is that it is one in a million, so the quality is relative. If it’s all good, it’s not good. 99% of our products are useless every year. Just one product comes out and 99% is wasted.
 
2. How does Yuanqi forest make products? Why can we make so many explosives? My answer is to learn from the game company.
 
In terms of product capability, game companies are very strong and can produce many products every year. Many Internet companies have strong product capabilities on the surface, but it is enough to produce one product. They are maintaining this product at other times.
 
In addition, game companies are particularly resistant to trial and error, because failure is normal in this industry. Therefore, some of our departments have a trial and error budget of tens of millions a year. They test the data from taste and packaging, and finally choose the one with the best data.
 
Finally, we do not encourage employees to do things that only focus on the present and have short-term effects. Rewards are retroactive. For example, last year we awarded the tea burning team an award called “products change the fate of the company”, and the whole team was rewarded with shares of the company.
 
3. Ren Zhengfei said that the best strategy to encourage innovation is to welcome failure. What’s your attitude after everyone fails in the company? What is the attitude of the organization? You look like a game company called supercell. He said he would celebrate every failure. If you do this, you will have innovation.
 
4. Human beings will only reward companies that are good to users. From the perspective of the Internet, Internet users will only reward companies with high retention rate and high NPs index.
 
What is retention rate? That is, whether the user is willing to use it continuously. Being willing is good to the user. What is NPs? Is whether the product is good enough for users to recommend.
about Internet thinking
1. Now we begin to sum up “Internet thinking”, which is both happy and sad. What is joy? Internet thinking is recognized. What is sadness? Many traditional enterprises copy the Internet thinking. Companies that are supposed to make money become non-profit. When they see people doing free, they also do free, and when they see people pushing, they also push.
 
Many entrepreneurs have just finished learning DTC and come to CTM. They have just come to CTM and distribution fission. I especially recognize Ren Zhengfei’s saying that “copying Huawei’s skin will die, and copying Huawei’s soul will be awesome”. Internet thinking is more skin and appearance. The Internet spirit behind it is the original driving force for Internet entrepreneurs to transform traditional industries. 2. The Internet first has people active, and then has income. When we used erythritol, the most expensive sweetener, I said not to talk about anything else, first ensure the taste, and then consider others. This is Internet thinking.
 
Internet thinking is to really consider user value first, regardless of whether you earn money or not. Today, if food and beverage companies can do it, like Yuanqi forest, the R & D personnel, product personnel and sales personnel don’t know how much the gross profit is when they are listed. After about two or three months of financial calculation, I think this company is really a good company. That’s what we do.
 
3. The children of poor families are in charge of the family early, whether they are a team or a person. Creativity can burst out only when resources are concentrated and scarce. If you have too many resources, all you think about is money. You can solve it with money, or apply for a budget with the leader.
I also told the team that don’t think about it. The most powerful place on the Internet is that companies that are powerful do not rely on money. Large companies are killed by money. They all kill their products by promoting and pushing resources, so we must find a way to solve the problem without money.
 
4. Our company has a culture called don’t play games. Some people’s values are that they think making money is playing games with dealers and users. So you look at the Internet industry. The thinking of the Internet is to work together, cooperate and win-win together, not game. Many bosses always feel in their values every day that they do not have the ability to create value, so they can only rob other people’s value, negotiation value and transaction value, and they will not create value.
 
about entrepreneurship
 
1. It’s easy for entrepreneurs to estimate the success rate of their own business. For example, if you ask an entrepreneur how much the success rate of their own business is, you may say 50%. In fact, it’s good to have 5%.
 
2. Entrepreneurs tend to feel that their company is growing well. If your company’s growth rate can’t exceed the growth rate of companies like Alibaba (cagr40% +), it can’t be said to have high growth.
 
3. Only the flow but no transaction means that the non nuclear ⼼ indicators do not rise, and it is easy to give yourself illusion. The hard indicators reflecting the core business such as income are objective.
 
4. Don’t stare at a small group of loyal users who like themselves, because even the worst products have loyal users.
 
5. If the boss is not objective, the employee will be more objective.
 
What are objective indicators? Whether users love you and whether they are willing to spend money is the most clear indicator. A company that cannot make money is not a good company. Can the gross profit be higher than that of your peers for a long time? If the competition can’t beat down your gross profit, it means that you have barriers and moats.
 
6. How to measure whether you are in the real world? Get a large number of loyal users at a very low cost.
 
7. Objectivity is actually anti human, because people are subjective and willing to only believe in the world they see. They need to jump out objectively and have the concept of macro statistics.
 
8. Seemingly revolutionary, some business models are actually desert. Some business models seem to be highly competitive, but they are actually vibrant tropical rain forests.
 
9. Entrepreneurs are easy to blindly find a blue ocean that no one does, but they often find a desert.
 
10. Entrepreneurship is not innovation, not to do something that others have never done.
 
11. It is difficult to create a new thing, and it is also difficult to create a new business model. New models and new products are gradually evolved from existing things.
 
12. The business model should not be too idealized. Don’t “design” too much. The emergence of new models is also clustered. If you see yourself doing something and no one else doing it, you’re less likely to find your own unique business model.
 
13. Bayesian law – the world is continuous. Generally speaking, the past can predict the future, except that the general environment changes.
 
14. Why is SaaS always the first year? Why can’t India get up all the time? Why do some industries keep warm? If you want to play cards, you should first go to the card table where people are stupid and have a lot of money. Otherwise, if you go to the table where people are strong and have a lot of money, you can’t go to the table where people are stupid and have a lot of poor experts.
 
15. The opportunity to find discontinuities is awesome. How do you measure it? If the market rises five or ten times a year, it is really discontinuous. Speak with data.
 
16. Don’t take the means of success as the reason for success, and do things that have nothing to do with the essence. For example, entrepreneurs blindly learn from jobs, pay attention to unnecessary details and be rude to their subordinates.
 
17. Talk less about doctrine and more about problems. Talk less about concepts and more about user needs. Beware of people who only talk about doctrine and concepts for a living.
 
18. How about a certain model? The most important thing is to improve pricing and gross profit.
 
19. Understand human nature = believe that human nature is predictable and find something constant in human genes.
 
20. What signals are valuable? Anything that sounds like it works right away is useless. Do the right thing that is difficult and takes a long time. Those rich people have said many times, but they are difficult to implement. They are often really awesome.
 
21. Successful people tend to overestimate their alpha and underestimate their luck and beta. It’s cool in the bull market and cruel at low tide.
 
22. The only possibility of flying is on the air outlet. Truly powerful entrepreneurs should seek the general trend of the times, rather than rely on their own strength. Think more about the times when starting a business.
 
23. Strength and luck can be exchanged. If you really think you’re strong, try it a few more times. This offsets the volatility brought by luck and improves the winning rate. If you think you are lucky and successful again, don’t do it quickly!
 
24. A person with tenacity + strength is to keep trying, and strength may be superimposed with luck.
 
25. Stay away from two kinds of people: those who haven’t done it for 10 years have probably been offset by their luck, but their strength is really not good; There is also a kind of people who are very lucky but have poor strength, because the probability will return to the average next.
 
26. Don’t take luck as strength, and don’t take people who are temporarily unlucky as bad strength.
 
27. A person creates 80% of his wealth in 20% of the time, and he creates 20% of his wealth in 80% of the time. Then maybe we should often reflect on ourselves. Are we 80% of the time or 20% of the time?
 
28. Industry selection is important. A group of entrepreneurs will probably know who is doing better without asking what they do or what industry they are in. Because bad companies in good industries are much better than good companies in bad industries.
 
29. Setting up stalls vs robbing banks: setting up stalls seems simple, but a large number of poor people compete with each other and are not scalable; Because it is difficult to rob a bank, there is less competition. It can be scaled.
 
30. A good product is very simple, and a good business is very pure.
 
31. Have confidence in the future and patience with the present. The premise is to believe in the future, the long-term nature of the world and the investment index.
 
32. Strategy is a decision with time to compound interest, not tactics. People should pay less attention to the long-term strategic and tactical effects.
reference material:
[1] Yuanqi forest Tang Binsen: it’s very important to choose the right way
[2] Yuanqi forest Tang Binsen: seven misunderstandings of entrepreneurs
[3] Yuanqi forest Tang Binsen’s 50 entrepreneurial principles. Why should he challenge giants?
[4] Dialogue vitality forest Tang Binsen: millionaire, pirate and product manager
[5] Inspur new consumption, vitality forest Tang Binsen: how to do consumer goods well with the spirit of the Internet?
 
*The article is the author’s independent point of view and does not represent the writer’s position.
Source: noteman (ID: notsman), reprint authorized. Reprint authorization and media business cooperation: Amy (wechat: 13701559246); Foodaily Expo 2022] in line with the original intention of providing the whole value chain and one-stop industrial innovation services for the industry, foodaily Expo 2022 (2022.05.31-06.02, Shanghai) is further upgraded. In addition to the upstream and downstream of the food industry, it also covers and gathers multiple resources such as e-commerce, social media, traffic, channels and capital, aiming to bring you an annual innovation feast. Here, products, content, technology, marketing and other aspects related to food & brand innovation will be presented in the form of “professional exhibition + innovative content + interactive experience”, breaking through and differentiating in the consistent form of industry exhibition.

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