China Food

Ten trends of dietary supplements in 2022

in the field of dietary supplements, what are the popular trends in dosage forms, raw materials and functions?
The Expo West Natural Health Exhibition held recently gathered all kinds of new products in 2022. What are the popular trends in the field of dietary supplements in terms of dosage forms, raw materials and functions?
Popular dosage form
Due to the phenomenon of “pill fatigue”, soft candy supplements are showing an obvious upward trend. From 2016 to 2020, the compound annual growth rate of the introduction of new dietary supplement products continued to rise, of which soft candy accounted for 20.2%. Mordor intelligence predicts that during the forecast period from 2020 to 2025, the global soft candy supplement market will grow at a CAGR of 12.8%. In addition to the common soft candy used for vitamins and minerals, there are more and more soft candy supplements with specific functions added with plant extracts, probiotics and melatonin. New soft candy products are constantly expanding in terms of functions and raw materials.
Aprico daily decompression fudge is famous for its nanoparticles with rapid penetration effect. The product is added with broad-spectrum, thc free hemp extract, combined with L-theanine, GABA and Scutellaria baicalensis to help relieve stress.
Healist advanced Naturals sedative fudge adds full spectrum hemp extract, chamomile, hops, cardamom, L-theanine and other soothing ingredients, and adapts to the original South African drunk eggplant to help relax.
Shots concentrated beverage
Shots is another popular supplement dosage form. Its capacity is between beverage and oral liquid, generally about 50ml, which is convenient to drink at one time. It doesn’t give people an obvious sense of “medicine” like oral liquid, so it is very popular in the market. According to spins data, the sales of shots dosage form supplements increased by 17.7% in the past year.
Kor concentrated juice shots is thick with ginger as the flavor, adding real citrus juice, pineapple juice, Kam juice and turmeric juice, and adding a little black pepper to increase the spicy feeling. Each contains 50% of the daily vitamin C.
Kor super immune shots enhancer contains super food Seabuckthorn and baobab tree, and adds fresh pineapple, orange juice and lemon juice to supplement daily vitamin C and help improve immunity.
The ginger people ginger shots is made from 30% ginger juice and wild turmeric. It also adds concentrated apple juice, organic sucrose, lemon juice, coconut cream and black pepper to help strengthen immunity, promote digestion and replenish energy.
Popular categories
Oral Beauty
Skin health can be improved not only by face cream, ointment and lotion, but also from inside to outside by using supplements. From acne to sunscreen, from dust pollution to wrinkles and spots related to aging, supplements that accurately respond to various skin problems are emerging. According to spins data, the oral beauty market is expected to grow by nearly 10% this year, with total sales reaching US $1.45 billion. Collagen is the most popular ingredient in this category, with an expected growth of 23%. In addition to collagen, the market for hyaluronic acid, carotenoids, astaxanthin and ceramide is also expanding.
Now solutions marine beauty powder contains wild fish collagen, astaxanthin, vitamin C and hyaluronic acid. Clinical studies have found that these ingredients can maintain skin moisture and elasticity and promote uniform skin color.
Dust is harmful not only to the lungs and eyes, but also to the skin. Particles can penetrate the skin and cause oxidative damage, resulting in wrinkles, fine lines and mottled pigmentation. Zeroaggregation is a new type of plant extract, which is composed of a variety of active ingredients (rosemary, olive leaf, verbena and Sophora japonica extract). Their synergistic effects can help prevent and improve the damage of air pollution to the skin.
Although immune supplements have declined compared with 2020, they are still one of the most concerned health problems for consumers. Consumers tend to choose natural ingredients for immune supplements, such as berries represented by blueberries, elderberries and cherries, and herbs / fungi represented by Echinacea and mushrooms.
Mattys’ super berry immune support supplement adds vitamins C and D, as well as zinc, as well as berries such as blueberries, strawberries, wild cherry, needle cherry and elderberry. It uses Stevia plus sweet, a small packet a day to support a healthier immune system.
Sun god medicines organic immune support cannabis tincture won the 2022 next supplement category award. This supplement is prepared by mixing certified organic cannabis tincture with herbs traditionally used to help immune support. Ingredients include Ganoderma lucidum, echinacea, elderberry and yarrow.
Healthy aging
The trend of population aging is emerging all over the world. How to age healthily and delay the aging time has become the focus of consumers. Over 55% of people believe that aging should be healthy and active. Globally, 47% of people aged 55-64 and 49% of people over 65 are very concerned about how to keep strong with age. This is because people around the age of 50 begin to face a series of aging problems, such as muscle loss, weakened strength, poor recovery ability and slow metabolism.
Quicksilver’s longevity elite supplement, targeted at telomeres, AMPK and sirtuins, contains 10 mg of pregnenolone, a powerful precursor that produces all human sex and stress hormones and supports anti-aging. In addition, Astragalus membranaceus, Polygonum multiflorum, licorice root extract, Korean ginseng extract, Panax notoginseng root extract and South African drunk eggplant extract are added, which can help cope with various pressures.
Quality of life turmeric & Black ginger supplements add turmeric extract and black ginger extract. Research has proved that black ginger and turmeric support healthy aging by actively affecting the following factors, including blood glucose, body weight, cholesterol, triglycerides, blood pressure, antioxidant capacity and related factors.
The main component of Natrol memory supplement is silk protein. Its unique structure can work with receptors in the brain to support brain health and cognitive function. In nine human studies, the ingredient has been shown to help enhance memory.
According to the data released by the World Health Organization, one third of the world’s people have sleep problems. According to innova market insights, the compound annual growth rate of global sleep supplement release from 2015 to 2019 was 22%. Sleep problem is a health problem that puzzles most consumers around the world, and it also leads to other health problems.
Hello dreams sleeping tea bag adds melatonin and traditional Chinese medicine ingredients such as jujube, Poria cocos, licorice, Ligusticum chuanxiong, Anemarrhena asphodeloides and Siraitia grosvenorii. It is packed in strips and contains one tablet before going to bed, which can melt quickly to help you fall asleep.
Popular ingredients
Although CBD is subject to policy restrictions and the market is declining, the number of innovative products for CBD has not decreased.
Hemp fusion CBD elderberry fudge
Cannabis CBD is being integrated into other supplements, including immune ingredients such as elderberries, intellectual ingredients such as mushrooms, and sleeping ingredients such as GABA melatonin. In addition, products with other rare ingredients in marijuana such as CBG and CBN as the core have also begun to appear. These two ingredients are not regulated by American law and can be used as dietary supplements.
CBG (cannabinoid phenol) is a cannabinoid with no mental activity, usually less than 1% in cannabis. Clinically, it has the effects of antibacterial, neuroprotective, relieving neuralgia and inflammatory bowel disease (IBD); CBN is cannabinoid derived from the oxidation and decomposition of THC. Its main function is to reduce sleep disorders and make it easier to fall asleep.
Reset CBN drops
apple vinegar
Apple vinegar is one of the most popular supplements at present. In 2020, the sales of supplements containing apple vinegar in mainstream retail channels was US $79257715, an increase of 133.8% over 2019, ranking the third; Sales in natural channels reached US $3609865, an increase of 97.7% over 2019, ranking first in terms of growth. The main purpose of mainstream apple vinegar supplements is to clean and detoxify and digest health. The main dosage forms of apple vinegar supplements include capsules, tablets, powders and, most recently, soft candy. Because some consumers don’t like its sour taste, enterprises are making concentrated apple vinegar into soft candy and making it better by adding sucrose or sweetener.
Enzymedica apple cider vinegar fudge uses organic apples as its source and adds 1000 micrograms of vitamin B12 to provide energy and metabolic support in the form of methylcobalamin.
Garden of life apple cider vinegar fudge, added with 2 billion CFU of Bacillus coagulans and Bacillus subtilis de111, each containing 700 mg of apple cider vinegar and 12 micrograms of B12, which is helpful for immunity and digestion.
Green Super Food
“Eating grass” has become a popular diet in foreign countries. In order to facilitate office workers, health products enterprises have launched a powder integrating a variety of green super foods, which can be added to various foods and beverages at will for easy consumption, so as to supplement plant nutrients, enhance immunity and overall health. This kind of super food powder is usually composed of green grasses (wheat straw and duckweed), vegetables (broccoli, kale, green pepper and spinach), algae (Chlorella, spirulina), leaves (spicy wood leaves) with strong antioxidant effect.
Kos organic green powder is rich in natural protein, nutrients, vitamins, minerals and antioxidants. Contains super foods such as Chlorella, spirulina, wheat grass, Oatgrass, kale, broccoli and green pepper to help enhance immunity and reduce stress.
Vibrant health green vitality plant powder contains 25 billion probiotics, 2730 mg of plant micronutrients, 14 powerful antioxidants such as spirulina, medlar and flaxseed powder, as well as 6 cereal grasses such as wheat grass and oat grass to help the body alkalize. It is a comprehensive green super food powder to supplement a variety of nutrients and promote digestion and immunity.
In recent years, with the functions of immune support, brain health, adaptogens and other aspects, Ganoderma lucidum, Cordyceps sinensis, Hericium erinaceus, Inonotus obliquus and other traditional fungal health ingredients in China have begun to become important raw materials for new foreign food, beverage and dietary supplements. Immune and cognitive health are the main selling points of mushrooms as dietary supplements. Capsules and powders are the most common dosage forms of mushroom supplements. In addition, new dosage forms such as, tincture, chocolate and soft candy are also welcomed by the market.

Master blend organic mushroom powder contains 10 certified organic mushroom mycelium biomass and fruiting body powder, including Agaricus blazei, Coriolus camphora, white birch antler, Cordyceps sinensis, Tricholoma tamaricus, Ganoderma lucidum, Hericium erinaceus, Pleurotus eryngii, Lentinus edodes and Coriolus versicolor, with a standardized rate of 35% β Dextran; And three organic plant adaptogens, including Ginkgo biloba, basil and Astragalus.

Author: Kariya; Source: shiyanhui FTA (ID: fta_21food), reprint has been authorized. Reprint authorization and media business cooperation: Amy (wechat: 13701559246); Foodaily Expo 2022] in line with the original intention of providing the whole value chain and one-stop industrial innovation services for the industry, foodaily Expo 2022 (2022.05.31-06.02, Shanghai) is further upgraded. In addition to the upstream and downstream of the food industry, it also covers and gathers multiple resources such as e-commerce, social media, traffic, channels and capital, aiming to bring you an annual innovation feast. Here, products, content, technology, marketing and other aspects related to food & brand innovation will be presented in the form of “professional exhibition + innovative content + interactive experience”, breaking through and differentiating in the consistent form of industry exhibition.

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