China Food

100 food CEOs gathered to chat: trend, stepping on the pit, cognition What should I do after the consumption inflection point?

“ 
from the trend perceived by CEOs to business practice, from the on-site consultation of think tanks to in-depth links, there are not necessarily answers here, but there must be thinking, collision and exploration—— Foodaily CEO, Cynthia
 ”
2022 will be the first year of change.
With the tightening of the war situation between Russia and Ukraine, Omicron besieged the world and the continuous trade war, China under the new globalization will inevitably be affected. In this context, the food industry has also ushered in the challenges of a new cycle:
Capital is cold;
Flow thinking no longer works;
The price of raw materials rises intensively, the cost of supply chain rises sharply, the cost of logistics increases, and the power of factories is limited;
Uncertainty is accompanied by time;
……
Recently, I had an in-depth chat with 30 CEOs of potential cutting-edge brands:
this is the first year of change, and every decision is particularly important to the industry and the company.
The industry will enter a wave of mergers and acquisitions.

线上依然是个好生意吗,流量的洼地在哪?
组织怎么从完成短期战术目标到长期的战略目标?
During the dialogue, I deeply felt everyone’s negative judgment on the situation this year, but at the same time, I also felt more determined to move forward. Every brand is struggling to explore an effective path, and every brand is constantly reminding itself to return to the simple Fundamentals: how to live well and how to maintain the vitality of the brand. Products, users, brands, channels, growth, financing, organization… Pass the test.
For the future of the new food era, in fact, foodaily has also put forward its own solution: that is, “brand ecology” – youth, specialization, digitization and branding, which should also be the direction in which food brands are moving forward.
 
Therefore, at the annual foodaily innovation Expo 2022 (2022.05.31-06.02, Shanghai), which gives assignments to the industry, we joined hands with 100 brand CEOs, think tank experts and traders to jointly create the first offline in-depth exchange activity of CEO club in the afternoon of June 1.
·This will not be a stage for a few people to share. Everyone here will be the protagonist;
·Here is the interface for collision and exchange between industrial veterans, cross-border forces, newborn calves and think tank experts;
·There may not be an answer here, but there must be thinking, collision and exploration
·Here is a mid year gathering of 100 CEOs in the new food era. We will cross the cycle and win the future together;
·Here, we look forward to gathering the best of you in the industry, sharing difficulties / wrestling experience, sharing experience, jointly predicting, jointly expanding cognitive boundaries and moving forward together.
We preset the following interactive links:
Six hours, a high concentration of brain burning communication. It is expected that this is the beginning, and there will be more focused activities in the follow-up to help broaden everyone’s resource circle and cognitive boundary.
We will invite:
1. 80% of the brand representatives are leaders or founders from food and beverage enterprises
2. Founder / leader of industrial chain quality service provider
3. Founder / leader of capital focusing on new consumption sector
4. Founder / leader of top military business think tank
We need you to:
1. Not just an audience, but with questions, answers / lessons you have deeply practiced and views;
2. In the preparation stage of the activity, I will talk to you irregularly to collect your needs, opinions and suggestions;
 
This activity mainly adopts directional invitation and opens a small number of places to representatives of the brand side. CEOs who meet the above conditions are welcome to contact us.
Scan the code and fill in the personal information to complete the application
Foodaily Expo 2022]
In line with the original intention of providing the whole value chain and one-stop industrial innovation services for the industry, foodaily innovation Expo 2022 (2022.05.31-06.02, Shanghai) is further upgraded. In addition to the upstream and downstream of the food industry, it also covers and gathers multiple resources such as e-commerce, social media, traffic, channels and capital, aiming to bring you an annual innovation feast. Here, products, content, technology, marketing and other aspects related to food & brand innovation will be presented in the form of “professional exhibition + innovative content + interactive experience”, breaking through and differentiating in the consistent form of industry exhibition.
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