China Food

The long line of blue bottle coffee in the first store announced another “first time” in China today

The first blue bottle coffee in mainland China was opened in Shanghai last month. Today, there is a new move.

Blue bottle coffee announced today that it has officially launched the first coffee beans per unit area of production from Yunnan Pu’er in mainland China, which is also the first time blue bottle coffee has purchased high-quality coffee raw beans from China. This means that China’s local coffee bean raw materials have entered its supply chain, which is believed to be more conducive to building the popularity of Yunnan coffee.

In a notice, the coffee chain from California said that the Yunnan single origin coffee beans will be limited for sale in the wechat official mall from today, and the blue bottle coffee Yutong store (Note: the first store in mainland China) will also be on sale on March 20.

“Customers can make their own hand brewed coffee at home according to the brewing suggestions, or go to Shanghai Yutong store to taste the rich concentrated drink made by the blue bottle barista in a 60 year old Faema espresso machine.” The company said.

Today, xiaoshidai saw in the above mall that the price of this coffee bean from Pu’er is 168 yuan (200g), which is higher than other coffee sold under blue bottle coffee, such as Bella Doman, Hayes Valley (concentrated), sanfei variation and legendary rhythm (all 138 yuan / 200g package).

When introducing its selling points, blue bottle coffee said that this time it cooperated with torch coffee to carry out two consecutive anaerobic fermentation and sun drying treatments on the picked katim coffee berries by using the dual anaerobic fermentation process, so as to change the traditional concept that the flavor of fresh coffee fruits cannot be changed after picking, and present a special flavor beyond expectations by increasing the taste level of flower and fruit aroma.

“Katim coffee, which is widely grown in Yunnan, is usually clean and slightly sweet in taste, but it often lacks a sense of hierarchy.” Blue bottle coffee said that this time, Judian coffee adopts a dual anaerobic fermentation process. First, the picked katim coffee berries are anaerobic fermented for 9 days, dried in the sun until the moisture content is reduced to 45%, and then anaerobic fermented for 12 days. Then, they show their complete flavor only after they are completely dried.

Xiaoshidai noticed that Yunnan single origin coffee of blue bottle coffee was baked in batches in Shanghai Pengpu baking factory. The latter is the fifth baking factory in the world and will provide coffee for stores, e-commerce and other channels in mainland China. Statistics show that the driving distance between this baking factory and the first store in the mainland of blue bottle is about 8km, or about 20 minutes.

As for the torch point coffee mentioned in the notice, the recruitment website shows that this Yunnan enterprise was founded in October 2015. It was initially founded by several Americans. From the beginning, it only engaged in coffee training to the commercial coverage of the whole industrial chain, including terminal coffee shops and baking plants, as well as the project of raw bean processing and the research and development of coffee related machinery and equipment.  

At present, Yunnan’s coffee production accounts for 99% of China’s total coffee production. As a famous coffee bean producing area in China, Pu’er has always attracted foreign coffee companies to establish local supply chains, although they generally do not directly own local coffee farms.

Among them, Nestle, the largest shareholder of blue bottle coffee, has begun to lay out locally as early as the late 1980s to purchase coffee beans for its rapidly developing instant coffee business in China. In addition, Starbucks also established the first coffee grower support center in the Asia Pacific region in Pu’er in 2012. When the baking workshop opened in Shanghai, Starbucks launched the first selected coffee beans from Yunnan, China – Yunnan Yellow honey treated coffee beans.

“In the future, Nestle will use more high-quality arabica coffee beans from Yunnan to create a matrix of high-quality Yunnan coffee products.” The world’s largest food company said in 2020. Starbucks also said recently that it will continue to help the development of “high quality and high-quality” of Yunnan coffee and launch the brand of “Yunnan coffee” in the future.

For coffee giants taking the high-quality route, telling the story of the origin of good coffee beans is also to enable consumers to better recognize the “high quality” of their drinks, the “ingenuity” of their production, and even the “scarcity” of niche products. In addition, the realization of local procurement can not only improve their local supply chain of coffee beans, but also highlight their commitment to rooted in the Chinese market.

In fact, with the wave after wave of Chinese coffee shops, local coffee beans will also usher in more “bidding”. Earlier this year, local officials in Pu’er went to Nestle (China) Co., Ltd., China Post Group, Beijing jinmilan Coffee Co., Ltd., Zhongyu Gaye Management Consulting Co., Ltd. and yutianchuan coffee (Hangzhou) Co., Ltd. to discuss and exchange with the main principals of the enterprise, jointly study and analyze cooperation projects, and reach a consensus on deepening cooperation.

“Although coffee beans are divided into different levels and quality, for blue bottle coffee, delicacy is our standard to measure everything.” When talking about the launch of Yunnan single origin coffee beans for the first time, Benjamin brewer, senior director of global quality control and R & D of blue bottle coffee, said through the above notification.

However, there is no sign that blue bottle coffee will significantly increase the use of Pu’er coffee beans in the future. The company said that at present, there are three types of coffee beans per unit area on sale in blue bottle coffee, namely, Gedi bemeita sunburn in Ethiopia, Cristobal Fernandez in Santa Barbara, Honduras and 3GS in kiangbu, Kenya.

“In the future, blue bottle coffee will continue to let Chinese customers taste more high-quality coffee from different parts of the world.” The company said today.

Follow “snack generation” (wechat: foodinc) “and reply to” Nestle “and” blue bottle coffee “to see the wonderful news.

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