China Food

How to seize the high-end snack market with “health + Beauty” appeal and treasure plant-based raw materials| FBIC Go! Innovation live broadcast Preview

with the upgrading of the consumer market, the competition among domestic snack brands is fierce. In addition to the affordable consumer market, the high-end snack market with great potential has entered the public’s vision and has been spied by the heads of traditional industries and cutting-edge brands.
with the rapid expansion of the leisure snack market, consumers’ buying habits are also changing. Their pursuit of snacks is no longer just “delicious”, and attributes such as “health” and “beauty” have also become great bonus items for snacks.
at 19:30-20:15 on March 31 (next Thursday), Connie Cheung, China consultant of California Badanmu Association, and Xiao wukai, China operation manager of innova market insights, will explain the preferred raw materials for the innovation of snack industry at home and abroad, boost the brand to seize the innovation trend and opportunity and seize the high-end snack market. Remember to come on time ~
Scan the code into the group and listen to the live broadcast
开讲时间:3月31日(周四) 19:30-20:15
活动费用:免费
分享嘉宾:
Connie Cheung 美国加州巴旦木协会中国区顾问
全球超过80%的巴旦木产自加州。作为健康零食和食品中的营养配料,加州巴旦木凭借独特诱人的口味、丰富的营养价值和多样化的应用形式,深受中国食品厂商和消费者的喜爱。美国加州巴旦木协会对中国的市场潜力满怀信心,并在此持续投入,推动加州巴旦木品类在中国的发展。Connie女士在广告传播领域拥有超过20年的从业经验,指导参与了加州巴旦木协会上海时装周跨界整合营销、 “寻味阳光”、“美肌+1”消费者教育活动、“吃出美丽年”电商营销活动等一系列面向消费者和行业伙伴的市场活动。在此之前,Connie女士还曾担任杰尔广告、邦库广告、DDB Worldwide等知名广告公司总监职位。
肖武恺 Innova Market Insights中国区运营经理
瓦格宁根大学食品技术硕士。他通过Innova数据库中多元化的信息平台,积极探寻食品和饮料行业的发展趋势和创新亮点,与业界同仁一起助力行业的可持续健康发展。
转载授权及媒体商务合作:Amy(微信号:13701559246);
加入社群:Cherry(微信号:15240428449)。

 Foodaily创博会2022 
本着为行业提供全价值链、一站式产业创新服务的初衷,Foodaily创博会2022(2022.05.31-06.02,上海)进一步升级,除了食品产业上下游,还覆盖和聚集了电商、社媒、流量、渠道、资本等多方资源,旨在为大家带来一场年度创新盛宴。在这里,产品、内容、技术、营销等与食品&品牌创新相关的方方面面,都将以“专业展览+创新内容+互动体验”的形式呈现,突破和差异化于一贯的行业展会形式。(点击图片查看详细介绍)。

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