Have you heard? Chicken, cattle, sheep It's stuffed into bread!

“

不一般的酥皮面包！

”

Text: Xiao Yi

Source: Eliza card baking network (ID:

之前，小伊在到处挖掘新品灵感的时候，发现不少商家都同时在卖酥皮包。

我这里说的可不是一般的酥皮面包，而是面包里被塞进了一整只鸡的那种。

而且似乎除了鸡以外，好像还有别的选择，花样还不少呢。今天，我就来聊聊这一夜爆火的酥皮产品吧～

When did the crisp leather bag become popular?

I think most of the bread and pastry products in domestic stores are popular, such as pastry and pastry.

If you often go to Western restaurants, you must know pastry cream soup. The golden crisp pastry covers the whole container, and gently pokes it down, which is a thick cream soup.

To put it more advanced, we have to mention Wellington steak. This is also one of the protagonists we want to talk about today, as well as its various sister versions.

This wave of pastry bag craze should have started with Wellington steak from butterful & creamorous, from which various pastry products appeared.

B & C’s Wellington steaks are “baked within a limited time” and “sold within a limited time”, and attached with the product publicity pictures that appeal to people’s appetite. There is no doubt that it has attracted a wave of customers who are keen on trying to punch in.

(screenshot source: Little Red Book)

With the emergence of this Wellington steak, many businesses seem to have found business opportunities for crisp leather bags.

It not only copied Wellington steak, but also launched a variety of other series, including the whole roast chicken pastry, the hand grabbed lamb chop pastry, the whole pistol chicken leg pastry… Which gives people the illusion that everything can be wrapped.

Up to now, I have seen that the brain hole of businesses is still limited to meat, but I believe it is not ruled out that someone will launch vegetable crisp leather bags in the future. After all, our brain holes are infinite ~

Chicken, cattle, sheep It’s stuffed into bread!

So, which businesses have started with crisp leather bags at present?

//Shanhai tea

Before, Shanhai tea and B & C jointly launched a Wellington steak horn, which has attracted a lot of attention.

Recently, Shanhai tea has taken advantage of the situation to launch the “romantic thickening and big mouthful of meat” series, including the original Wellington steak crisp leather bag, the whole roast chicken crisp leather bag, the whole pistol chicken leg crisp leather bag and the hand grasping lamb chop roast crisp leather bag, which will enrich the variety of products.

(screenshot source: public comments)
/ / guanglianshen
, as a major Shanghai style pastry and Cantonese style pastry, has opened a fire in Shanghai. This year, concept stores with different themes such as dim sum market and dim sum park have been opened one after another.
guanglianshen dim sum market launched a limited crispy spring chicken bag in order to better fit the concept of “market”. The whole secret spring chicken is wrapped in pastry and has a unique portable packing box, just like the roast chicken bought in the market.
(screenshot source: Little Red Book) after
, a luxury version of Wellington steak bag was launched, with corrugated pastry shape, selected parts of steak and Italian ham with honey foie gras sauce box. Such a luxurious collocation is also rare in bread category.
(screenshot source: Little Red Book)

//Fufu bakery

fufu bakery, which focuses on Hong Kong style bread, launched a Dahua chicken leg bag. Bread for less than 15 yuan, with a whole chicken leg in it. The exposed chicken leg bones make people eat quickly.

(screenshot source: public comments)

//Hutou Bureau

来自长沙的新中式烘焙品牌，2月在官方账号上发布了一则寻鸡启事，引来众人好奇。不久就在长沙正式上架了限定酥皮老虎包鸡。

（截图来源：小红书）

在做法上同样选择整只烤鸡，迎合当地口味，搭配了四川香辣蘸料，吃起来更加带感。限定限时限量，让这款整鸡酥皮包快速成为抢手货。

(screenshot source: xiaohongshu)

I have summed up three selling points of crisp leather bags!

after looking at these crisp leather bags above, are you greedy?
to be honest, these crisp leather bags have enough selling points to arouse people’s appetite, both in terms of food materials and appearance.
if I want to summarize the common advantages of this kind of crisp leather bag, I’ll start with the selling appearance.

//Full of appetite and attractive

You see, from the appearance, their crispy skin is golden and attractive. Look closely. You can also find layers of crisp.

When you cut it, it emits the right aroma of fat and meat.

(screenshot source: Little Red Book)

If Wellington steak is implicit, then the whole chicken pastry bag is definitely publicity. The exposed drumstick bone has a strong visual effect, which can be understood at once, thus arousing appetite.

Coupled with exaggerated and interesting fonts and cool and trendy colors, this quick eye-catching design also gives a lot of support to the product.

(screenshot source: public comments)

//Extra points for cross-border experience

Let’s go on to see that the place where this kind of crisp leather bag appears is the popular Chinese style Shanghai style dessert shop in recent years, which has become a must sell item of the new Chinese style pastry shop.

A Wellington steak, which originally appeared in the staple food menu of Western restaurants, appeared in Chinese style Shanghai style snack shops. This cross-border combination of Chinese and western can certainly meet the consumption mentality of young people in pursuit of new things.

(screenshot source: public comments)

There are also whole chicken crisp leather bag and pistol chicken leg crisp leather bag. These new collocations are similar to Wellington steak in practice, but they are closer to our preferences in material selection, so they are more attractive.

Casually pick up the chicken leg bone directly, or boldly tear the whole chicken from the middle. The eating experience of eating meat in a big bite is absolutely satisfying.

(screenshot source: Little Red Book)

//Price friendly # high cost performance punch in

Finally, let’s look at the price. I’ll make a rough statistics.

Compared with hundreds of Wellington steaks in Western restaurants, these freshly baked Wellington steak pastry bags cost less than 60 yuan. At the same time, the average price of other types of crisp leather bags launched in the store is also controlled at about 30 yuan.

(screenshot source: xiaohongshu)

You can eat both meat and pastry bread. The price is really close to the people.

Although in terms of flavor, each family is similar. But it’s worth punching in just for high cost performance.

Write at the end:

In the baking industry, it seems that there will be a representative pop every once in a while. This iconic product may form a new fashion trend in the market and even promote the development of the whole industry.

This means that the new style of beef and pastry in Huidun style is likely to become the main product of our new bakery brand, just as the discussion of the new style of pastry in Huidun style has become the demand of consumers today.

Some netizens said, “among the customers queuing in guanglianshen, 1 / 3 of them have a Wellington steak bag.” It is enough to see how hot people are for this kind of new products.

But we can’t be happy too early. After all, liking the new and hating the old is the “pronoun” of contemporary consumers. Brands should seize the opportunity to integrate more local elements on the basis, so that consumers can see more creativity and possibilities of the brand.

As for how long products such as crisp leather bags will be popular in the future, let’s wait and see

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Have you heard? Chicken, cattle, sheep It’s stuffed into bread!

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