China Food

Probiotics that meet individual needs continue to shine brightly in the food segment

the food industry wants to get a share of the popular track of probiotics, meet the needs of different consumer groups in terms of functions, and continue to innovate and develop probiotic products to produce products with higher added value.
China’s Probiotic industry is in the stage of rapid development. The average annual growth rate of the probiotic market has reached 15%, and the sales growth rate in 2020 was once more than 20%. With the demand for nutritious and healthy food rising year by year, the rapidly expanding market has ushered in more development opportunities for probiotic products, which has become an important driving force for the promotion, superposition and upgrading of the value of the food industry.
Facing more opportunities and challenges, new and old brands are competing for layout, and the competition is becoming more and more intense. How to create more popular probiotic products has become the primary problem for new and old brands.

Meet individual needs,

Probiotic foods are diversifying

The substantial increase in the demand for nutrition and health care naturally promotes the diversification of probiotic products. In recent years, the probiotic food industry has shown a trend of fine differentiation, and probiotic products with different needs, categories and functions for different people have been gradually developed.
Novozymes onehealth is well aware of consumer needs and has developed probiotic solutions for gastrointestinal health, immune health, metabolic health, oral health, emotional management and other fields.
Healthy intestines and stomach——
Pylopass ™ The strain can help reduce the number of Helicobacter pylori in the stomach
BifFit ™ The strain can help alleviate the symptoms associated with irritable bowel syndrome
Immune health——
PB-VIR ™ The strain can enhance the antiviral ability and improve the overall immune level
Metabolic health——
SmartGuard ™ The strain can help reduce intestinal lead absorption
Emotional health——
ProbioBrain ™ Strains can help relieve stress, promote sleep and regulate mood
Oral health——
BioFresh ™ 4 + strains help achieve long-lasting breath freshness and support oral health
The awareness of specific strains to exert effects on specific conditions of specific populations is gradually strengthened, and Novozymes onehealth selects probiobrain ™ Pioneering research on the strain, probiobrain ™ Selected from thousands of strains, it is a kind of Bifidobacterium longum. It is a strain originally existing in the mother. It is isolated from the intestines of healthy people. Clinical studies have confirmed that probiobrain ™ Affect the brain and emotions.
Based on the needs of consumers, there are different product positioning:
People with sleep disorders – promote sleep and improve sleep quality
Sports crowd – enhance vitality and relieve fatigue
Stressed people – regulate stress and relieve anxiety
At present, probiobrain ™ Zelore has been widely used in cross-border e-commerce platforms, and has been highly praised by consumers.
The industrialization of probiotic food is inseparable from the scientific foundation
With the rapid development of probiotic market, new strains and new technologies have sprung up. Domestic and foreign strain raw material suppliers have also expanded production capacity by adjusting equipment and establishing new factories. However, the rapid growth of production capacity is inseparable from the scientific foundation. For probiotic food, the efficacy and safety need to meet the requirements of sustainability in clinical research.
Both efficacy and safety are based on long-term and continuous clinical research. In addition to the field of emotional health, the probiotic solution for Helicobacter pylori is also the same, which is pylopass ™ The probiotic products of strains are popular among consumers. Helicobacter pylori infection is one of the most important risk factors for gastric cancer, and China is a high incidence country of Helicobacter pylori infection. The high rate of Helicobacter pylori infection in China is mainly affected by factors such as economic development level, living habits, dietary structure, sanitary conditions and so on. In addition, recently, with the 15th carcinogen report released by the U.S. Department of health and human services (HHS), chronic infection caused by Helicobacter pylori is listed as a clear human carcinogen. With the issuance of the report, people have gradually paid attention to Helicobacter pylori.
People are eager to find a solution to treat Helicobacter pylori. However, the existing antibiotic therapy may have some side effects. Consumers are more and more concerned about their own health and want to choose a safer and natural way.
Pylopass ™ The strain is a mild supplement to the existing therapy, without side effects, drug resistance and dependence. Therefore, pylopass containing novozyme onehealth is added ™ Probiotic products of strains are naturally favored by consumers.
In 1982, Barry Marshall isolated Helicobacter pylori. In 1984, relevant results were published in the lancet. In 2005, the discovery won the Nobel Prize in physiology or medicine. In 2002, German scientist Christina Lang screened Lactobacillus Lloyd pylopass ™, In 2006 and 2012, the invention obtained patents from many countries and published many journal articles. In 2013, it passed a number of certifications and can be used as a dietary supplement. Since 2017, it has been sold in the markets of Europe, the United States and China. Throughout Helicobacter pylori and pylopass ™ Add pylopass containing Novozymes onehealth ™ After the application process of probiotics is rigorous, the application of probiotics is successful, and the application of probiotics is scientific and safe.
With the increasing demand of consumers and the deepening and breakthrough of scientific research, the function of probiotics has not only stayed in the regulation of intestinal health, but more application fields will be developed and paid attention to, which is destined to further expand the probiotic market. In the face of such a considerable prospect and consumption scale, the food industry wants to take a share in the popular track of probiotics and meet the needs of different consumer groups in terms of function, It is a good choice to continuously innovate and develop probiotic products and produce products with higher added value.
Reprint authorization and media business cooperation: Amy (wechat: 13701559246);
foodaily Expo 2022] with the original intention of providing the whole value chain and one-stop industrial innovation services for the industry, foodaily Expo 2022 (2022.05.31-06.02, Shanghai) is further upgraded. In addition to the upstream and downstream of the food industry, it also covers and gathers multiple resources such as e-commerce, social media, traffic, channels and capital, aiming to bring you an annual innovation feast. Here, products, content, technology, marketing and other aspects related to food & brand innovation will be presented in the form of “professional exhibition + innovative content + interactive experience”, breaking through and differentiating in the consistent form of industry exhibition.

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